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Ditch the paper: 5 open house apps that make lead capture easy

Housing Wire

You should have downloaded one of those open house apps HousingWire was telling you about. You log in to check your email, and responses from potential buyers at yesterdays open house are already waiting. Ditch the paper and go digital with the five best open house apps every real estate agent needs.

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Real launches three new products during its agent conference

Housing Wire

Technology is the backbone upon which Real was built, and we continue to push the limits when it comes to leveraging artificial intelligence to deliver solutions that provide our agents and their clients with a strategic advantage,” Tamir Poleg , the CEO and chairman of Real, said in a statement. “Leo

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23 creative open house ideas to drive foot traffic, get leads and sell fast

Housing Wire

Even amid the growing popularity of TikTok videos and Instagram reels, real estate open houses are still one of the best ways to get new clients in the door (quite literally!). The right open house strategies will generate leads and establish your brand presence in high-demand neighborhoods among your most desired clientele.

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New Atllas AI tool aims to simplify cold calls

Housing Wire

Not many people in any profession enjoy making cold calls to potential clients, but a venture capital-backed technology startup hopes to make it a little easier for real estate agents. The tool can initiate calls and engage with people using AI-generated, personalized scripts that adjust to the client as the call unfolds.

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Lone Wolf launches new tools designed to help buyer agents

Housing Wire

The role of the buyer’s agent has been turned on its head and Lone Wolf Technologies wants to help. The real estate software company is launching a “Buyer’s Agent Club” that is designed to assist agents in navigating an uncertain time in the industry through resources, tools and training.

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30 must-have real estate text message scripts to convert leads and close deals

Housing Wire

With its smart CRM, automated follow-ups, and easy-to-use marketing tools, you’ll never miss a chance to turn potential sellers into clients. Its innovative lead nurturing tools send personalized texts and emails based on what your leads are actually doing — making it feel like you’re always in the right place at the right time.

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History matters as Howard Hanna looks to tackle 2025

Housing Wire

The family-run brokerage firm recorded some legal w ins and losses , developed new tools for agents and clients , and navigated one of the slowest years for home sales in nearly three decades. It also utilized technology tools and worked toward creating innovative solutions such as Buy & Borrow Bundle.