Housing Wire

JANUARY 23, 2025

Believe it or not, good old-fashioned postcards are still one of the most effective real estate marketing strategies. Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit ENTER on their first Google search. But where do you start?

Real Estate 305

Real Estate Open Houses Real Estate Agent Design 305

Housing Wire

FEBRUARY 24, 2025

Using LinkedIn for real estate is a hidden gem for connecting with local business professionals. Keep reading to learn why LinkedIn for real estate agents is so important, plus tips to optimize your profile and how to get real estate leads on LinkedIn. For your headline, be clear and geographically specific.

Real Estate Agent 270

Real Estate Agent Real Estate Agents Tools 270

Housing Wire

SEPTEMBER 11, 2020

Real estate agent safety has been a concern for years, as the job requires showing empty homes or homes occupied by others, and meeting new people, often alone. Just this week, NAR reported that a real estate agent in Draper, Utah, was showing what she thought was a vacant house for sale to a potential buyer.

Open Houses 545

Open Houses Realtors Real Estate Agent Real Estate 545

Housing Wire

FEBRUARY 9, 2024

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. We know — you didn’t get into real estate for the love of marketing or tech.

Real Estate 476

Real Estate Tools Marketing Real Estate Agent 476

Housing Wire

NOVEMBER 5, 2023

Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. The objective is to build relationships, understand the needs of potential clients, and position yourself as a go-to resource when they are ready to buy or sell real estate.

Real Estate 476

Real Estate Tools Real Estate Agent Open Houses 476

Housing Wire

NOVEMBER 26, 2024

Even amid the growing popularity of TikTok videos and Instagram reels, real estate open houses are still one of the best ways to get new clients in the door (quite literally!). We recommend Top Producer for its CRM and transaction management tools. Listing and marketing properties is a complicated process.

Open Houses 448

Open Houses Real Estate Tools Agents 448

Housing Wire

JANUARY 14, 2025

He was a bartender who started his real estate career in a market that was brand new to him. Despite the odds being almost comically stacked against him, Brandon cleared a little over $200,000 in gross commission income (GCI) in his first year in real estate. But Brandon Halperin had neither. He didnt know a soul.

Real Estate 370

Real Estate Open Houses Agents Real Estate Agent 370

Housing Wire

APRIL 25, 2024

If you want to thrive this year, choosing the right real estate apps is crucial. To help, we reviewed hundreds of options to put together this list of the best real estate apps for 2024. It’s also an ideal tool for working with clients requiring the personal touch only video can provide.

Real Estate 467

Real Estate Agents Open Houses Tools 467

Housing Wire

FEBRUARY 8, 2024

Real estate farming, otherwise known as geo-farming, is a dependable lead generation method that can help to create a steady pipeline of real estate leads and clients in your area. If you want to add effective real estate farming tips, tools and tactics to your marketing arsenal, our guide will show you how it’s done.

Real Estate 445

Real Estate Tools Agents Real Estate Agent 445

Housing Wire

JULY 11, 2024

Not many people in any profession enjoy making cold calls to potential clients, but a venture capital-backed technology startup hopes to make it a little easier for real estate agents. The tool can initiate calls and engage with people using AI-generated, personalized scripts that adjust to the client as the call unfolds.

Tools 435

Tools Real Estate Agent Real Estate Open Houses 435

Housing Wire

MARCH 22, 2024

With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. To help you snag more listings, we updated our list of proven strategies to win more real estate seller leads in 2024.

Real Estate 448

Real Estate Sellers Real Estate Agent Tools 448

Housing Wire

OCTOBER 20, 2023

The world of real estate is constantly in flux, yet one thing remains true: Lead generation is one of the most important requirements for maintaining a successful real estate business. Particularly in the 2023 economy, with interest rates on mortgage rates stubbornly perched around 7.5% By being true to yourself.

Real Estate 448

Real Estate Tools Open Houses Advertising 448

Housing Wire

DECEMBER 9, 2020

Agents the perfect tools to manage and market their prospects and listings, all in one centralized solution. It offers open house sign-ins that automatically convert into a prospect, easily shareable listings for social media, virtual open house capability, personalized marketing materials and so much more! #1.

Real Estate 397

Real Estate Real Estate Agent Open Houses Tools 397

Housing Wire

SEPTEMBER 17, 2024

The real estate software company is launching a “Buyer’s Agent Club” that is designed to assist agents in navigating an uncertain time in the industry through resources, tools and training. By providing agents with creative resources and strategies, we hope to empower real estate professionals to thrive in this new era.”

Design 427

Design Tools Agents Buyers 427

Housing Wire

DECEMBER 16, 2024

The past year had its fair share of ups and downs for Howard Hanna Real Estate Services. The family-run brokerage firm recorded some legal w ins and losses , developed new tools for agents and clients , and navigated one of the slowest years for home sales in nearly three decades.

Real Estate 370

Real Estate Brokerage Agents Buyers 370

Housing Wire

APRIL 22, 2024

Check out these nine downloadable real estate prospecting letter templates to help you make an impression in your neighborhood or zip code. My name is (your name), and I’m a licensed real estate professional with (your brokerage). Please think of me as your go-to resource for all things real estate.

Real Estate 466

Real Estate Open Houses Brokerage Real Estate Agent 466

Housing Wire

JUNE 7, 2024

Listings are the life-blood of all successful real estate businesses, but making the leap from working primarily with buyers to working with sellers can be a challenge for many agents early in their careers. Don’t: Talk about real estate in every conversation. When you buy through our links, we may earn a commission.

Real Estate 468

Real Estate Open Houses Agents Sellers 468

Housing Wire

JANUARY 12, 2024

It’s a high-functioning customer relationship management (CRM) tool with robust features, integrations and automation. As your real estate business expands, nurturing your growing client base inevitably leads to a need for improved communication. What’s the secret to nurturing leads and turning them into loyal clients?

Real Estate 476

Real Estate Real Estate Agent Tools Agents 476

Housing Wire

NOVEMBER 16, 2023

Zillow’s 2023 Consumer Housing Trends Report finds that first-time buyers now make up 50% of all home buyers, up from 45% last year and a meaningful jump from 37% in 2021. People’s choices in homes and locations are evolving, and they’re relying more on digital tools to find their perfect place.

Real Estate 435

Real Estate Marketing Real Estate Agent Tools 435

Housing Wire

OCTOBER 3, 2024

The leaves are starting to turn, kids are back in school, and the fall real estate market is in full swing. We’ve compiled our top Halloween real estate marketing ideas as a fun way to spice up your lead generation and set yourself apart from your competitors. Think tape measures, jar openers, or sunglasses.

Real Estate 476

Real Estate Marketing Decorating Real Estate Agent 476

Housing Wire

NOVEMBER 29, 2023

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. Extending a broad (but strategic) net is part of knowing how to generate buyer leads in real estate. Of course, you can’t do everything — but consistency is important.

Real Estate 435

Real Estate Buyers Tools Real Estate Agent 435

Housing Wire

NOVEMBER 2, 2023

Real estate agents are always looking for vetted, high-quality leads — and especially so during 2023 market conditions. These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales.

Real Estate 459

Real Estate Real Estate Agent Tools Agents 459

Housing Wire

SEPTEMBER 18, 2024

Virtual open houses are a unique way to help you stand out from other agents as a tech-savvy marketer and can help get your listings in front of hundreds (possibly thousands) of potential buyers online. What is a virtual open house, and are they still worth it? That’s the gist of a virtual open house.

Open Houses 344

Open Houses Agents Real Estate Sellers 344

Housing Wire

OCTOBER 17, 2023

Whether you’re a seasoned real estate agent looking to expand your reach or a newcomer eager to establish your digital footprint, ahead we delve into the best real estate lead generation websites for 2023. Mobile-friendly design: Like many of us, homebuyers are constantly on the go. per month plus $249.95

Real Estate 476

Real Estate Real Estate Agent Agents Tools 476

Housing Wire

SEPTEMBER 10, 2024

Want a killer real estate website? Today’s real estate website builder offers a turnkey, easy-to-use solution to help build your brand, market your business and generate more (and better) leads. Vetted by HousingWire | Our editors independently review the products we recommend. Here our our picks.

Real Estate Agent 448

Real Estate Agent Real Estate Brokerage Agents 448

Housing Wire

FEBRUARY 28, 2024

It requires strategic planning, the right tools, and maybe most importantly, a mindset shift. That’s a lot of pressure for one phone call and where most new real estate agents fail. When leads contact you after following you on social media, the hard work of getting them to know and like you is already done.

Real Estate 482

Real Estate Marketing Tools Contracts 482

Housing Wire

JANUARY 10, 2024

Between leveraging your personal network, filming YouTube videos and even the unpleasant task of cold prospecting, real estate professionals today wear all the hats. Yet, in a competitive real estate market, agents don’t always have the luxury of investing months into long-term brand-building.

Real Estate 447

Real Estate Real Estate Agent Tools Contracts 447

Housing Wire

JUNE 21, 2024

Real estate mailers aren’t dead — far from it. I’ll share my favorite providers for real estate mailers in 2024, nine innovative direct mail marketing strategies you can start using today, and wrap up with best practices to make the most of your real estate mailer campaigns. per address. each; letters: $1.18

Real Estate 397

Real Estate Agents Tools Design 397

Housing Wire

OCTOBER 13, 2023

It’s a weird time to be a real estate agent , and I see it all around me here in the Denver metro. Brokers who rode the proverbial wave of real estate during the pandemic and have now had to reroute or pivot to figure out how to navigate a market that was once boasting the lowest rates in decades are disoriented.

Real Estate Agent 497

Real Estate Agent Real Estate Agents Marketing 497

Housing Wire

JULY 8, 2024

As a broker and real estate coach, I’m always surprised when new agents tell me they don’t want to use real estate scripts. Below, you’ll find proven real estate scripts for 12 common situations to help you earn more business in 2024. This is [name] with [brokerage]. Give them specific examples.

Real Estate 435

Real Estate Business Agents Sellers 435

Housing Wire

FEBRUARY 10, 2025

When I first started in real estate, I was eager for advice. The best advice I got from an experienced agent was simple but powerful: “Do as many open houses as you can.” Running open houses (among other strategies) has helped me build a sustainable career in real estate at Your Property People.

Open Houses 290

Open Houses Agents Real Estate Property Taxes 290

Housing Wire

JANUARY 25, 2024

Take time out of your week to attend broker happy hours, training sessions, open houses, and stay active on social media. NEW Visit Tom Ferry Software Does your team or brokerage offer a sophisticated CRM that includes marketing and lead generation tools? Their company culture was a better fit for me.

Real Estate Agent 448

Real Estate Agent Real Estate Agents Brokerage 448

Housing Wire

JULY 22, 2024

Watch any of the glamorous pseudo-reality real estate shows on TV, and you might be tempted to become a part-time real estate agent. There’s a ton of money to be made just by opening doors and looking glamorous — Right? In my first few years in real estate, I regularly logged 50+ hour weeks.

Real Estate Agent 448

Real Estate Agent Real Estate Clients Agents 448

Housing Wire

DECEMBER 8, 2023

Are you looking to get licensed as a real estate agent in Arizona? We’ve reviewed all the key information to determine the best Arizona real estate schools to help you get licensed quickly and efficiently with a state-approved, online program at an Arizona real estate school. out of 5 stars Rating: 4.5

Real Estate 434

Real Estate Contracts Law Real Estate Agent 434

Housing Wire

JULY 12, 2024

If you want to learn how to get a Massachusetts real estate license, you should know that it can be completed in about six weeks. State law requires you to complete a 40-hour course at an approved Massachusetts real estate school to begin the process.

Real Estate 447

Real Estate Government Real Estate Agent Agents 447

Housing Wire

OCTOBER 20, 2023

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. We’ve compiled this list of savvy real estate social media post ideas to inspire your social strategy and keep your Instagram feed fresh and fun.

Real Estate 435

Real Estate Agents Real Estate Agent Decorating 435

Housing Wire

DECEMBER 7, 2023

Many Massachusetts real estate schools offer online courses. After completing an approved course of study, you’ll be able to sit the state real estate exam. Vetted by HousingWire | Our editors independently review the products we recommend. When you buy through our links, we may earn a commission.

Real Estate 434

Real Estate Real Estate Agent Law Brokerage 434