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23 creative open house ideas to drive foot traffic, get leads and sell fast

Housing Wire

Even amid the growing popularity of TikTok videos and Instagram reels, real estate open houses are still one of the best ways to get new clients in the door (quite literally!). The right open house strategies will generate leads and establish your brand presence in high-demand neighborhoods among your most desired clientele.

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. When you buy through our links, we may earn a commission.

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How to host a successful virtual open house: Tips from a broker

Housing Wire

Virtual open houses are a unique way to help you stand out from other agents as a tech-savvy marketer and can help get your listings in front of hundreds (possibly thousands) of potential buyers online. What is a virtual open house, and are they still worth it? That’s the gist of a virtual open house.

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16 real estate prospecting ideas, tips & tools for 2023

Housing Wire

Traditional prospecting involves more direct or physical methods like cold calling, door knocking, direct mail campaigns, and hosting open houses or community events. Analyzing ad performance through the platforms’ analytics tools is crucial for optimizing campaigns and ensuring a good return on investment.

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Best real estate apps for agents in 2024

Housing Wire

To help, we reviewed hundreds of options to put together this list of the best real estate apps for 2024. These tools can help you cut your speed to lead time in half, market your business, generate and nurture leads, and even leverage bleeding-edge AI tools to 10x your productivity.

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

Zillow’s 2023 Consumer Housing Trends Report finds that first-time buyers now make up 50% of all home buyers, up from 45% last year and a meaningful jump from 37% in 2021. People’s choices in homes and locations are evolving, and they’re relying more on digital tools to find their perfect place.

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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

The goal of this type of letter is to promote a new listing in the neighborhood, to position yourself as the expert by providing information about the listing, and to find more business. It even integrates with commonly used tools like Salesforce , Follow Up Boss and Hubspot so you can easily target your existing contact lists.