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23 creative open house ideas to drive foot traffic, get leads and sell fast

Housing Wire

Even amid the growing popularity of TikTok videos and Instagram reels, real estate open houses are still one of the best ways to get new clients in the door (quite literally!). The right open house strategies will generate leads and establish your brand presence in high-demand neighborhoods among your most desired clientele.

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The ultimate open house checklist for new & experienced agents

Housing Wire

The best advice I got from an experienced agent was simple but powerful: “Do as many open houses as you can.” Running open houses (among other strategies) has helped me build a sustainable career in real estate at Your Property People. Most will be happy to oblige because its free marketing for their listing.

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The housing market faced uncertainty in March, but now ‘it’s a circus’

Housing Wire

The housing market faced a lot of uncertainty when COVID-19 caused the real estate industry to pause under shut-downs, but low interest rates and the desire for more space has turned this year into a boom time for real estate agents. Lovern was actually on maternity leave at that time when open houses and contracts were paused. “In

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Strategies for securing listings in today’s housing market

Housing Wire

Online tools In today’s digital landscape, leveraging the right tools is vital to success. Personalized communication is a powerful tool. Join a reputable brokerage, engage in neighborhood prospect calls, host open houses and proactively interact with everyone you meet.

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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out. Save time with pre-written newsletters from Market Leader Don’t have time to write three or more newsletters every month? Lets dive in!

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Zillow’s new AI feature can talk to home shoppers like it’s a friend

Housing Wire

Typing phrases like “$700K homes in Charlotte with a backyard” or “open house near me with four bedrooms” in the search bar will either show potential homebuyers their matches or will notify them when new qualifying listings are available, according to the statement.

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Buyers viewed just eight homes before making their purchase

Housing Wire

The study found that among the eight homes viewed by buyers, three were viewed only online through virtual or video tours, or virtual open houses. In 2021, 95% of buyers use online tools to look for houses, with 51% reporting that they found their eventual home online.

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