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New Atllas AI tool aims to simplify cold calls

Housing Wire

Atllas is launching a new artificial intelligence tool, Cold Call AI , that the company said is designed to streamline the process of reaching out to prospective home buyers and sellers. The tool can initiate calls and engage with people using AI-generated, personalized scripts that adjust to the client as the call unfolds.

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Lone Wolf launches new tools designed to help buyer agents

Housing Wire

The real estate software company is launching a “Buyer’s Agent Club” that is designed to assist agents in navigating an uncertain time in the industry through resources, tools and training. On the Buyer’s Agent Club website, the company claims it will help agents find more buyer leads and develop techniques for negotiating commissions.

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How to host a successful virtual open house: Tips from a broker

Housing Wire

Virtual open houses are a unique way to help you stand out from other agents as a tech-savvy marketer and can help get your listings in front of hundreds (possibly thousands) of potential buyers online. What is a virtual open house, and are they still worth it? That’s the gist of a virtual open house.

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16 real estate prospecting ideas, tips & tools for 2023

Housing Wire

Traditional prospecting involves more direct or physical methods like cold calling, door knocking, direct mail campaigns, and hosting open houses or community events. An experienced web developer can also make sure that your site employs SEO (Search Engine Optimization) strategies.

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The ultimate open house checklist for new & experienced agents

Housing Wire

The best advice I got from an experienced agent was simple but powerful: “Do as many open houses as you can.” Running open houses (among other strategies) has helped me build a sustainable career in real estate at Your Property People. You have secured your open house! of the home and property.

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History matters as Howard Hanna looks to tackle 2025

Housing Wire

The family-run brokerage firm recorded some legal w ins and losses , developed new tools for agents and clients , and navigated one of the slowest years for home sales in nearly three decades. It also utilized technology tools and worked toward creating innovative solutions such as Buy & Borrow Bundle.

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Real estate farming: Become the go-to agent in your area using these tips, tools & strategies

Housing Wire

If you want to add effective real estate farming tips, tools and tactics to your marketing arsenal, our guide will show you how it’s done. Real estate farming tools Whether hosting open houses, first-time homebuyer workshops or seasonal neighborhood events, these tools will help you become a go-to local expert.