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14 spooktacular Halloween real estate marketing ideas

Housing Wire

Plan a haunting open house Decorate with spooky-themed decor, dim the lights, and play your favorite Halloween Spotify playlist (and remember to bring a portable speaker). Real estate advice + top tech, lead gen & marketing tools — delivered to your inbox. Happy Halloween!

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

Zillow’s 2023 Consumer Housing Trends Report finds that first-time buyers now make up 50% of all home buyers, up from 45% last year and a meaningful jump from 37% in 2021. People’s choices in homes and locations are evolving, and they’re relying more on digital tools to find their perfect place.

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30 real estate social media post ideas (+ popular agents to follow)

Housing Wire

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. Advertise open houses Post about open houses to both your grid and stories multiple times leading up to the event, as this ensures that it will reach the most people.

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Modern House Flipping Software: 8 Innovative Tools You Need

Listing Spark

By regularly assessing the digital (and analog) processes you use and considering the benefits new tools have to offer, you can strengthen your operations and remove costly inefficiencies. Even adding instant messaging tools can help you quickly reach out to your preferred specialists and get inspections or services scheduled immediately.

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9 Things Clients Expect from Their Real Estate Agent

McKissock

Schedule Multiple Open House Appointments and Follow-Up Meetings. If you’re not frequently getting your clients into open houses, how do you expect them to purchase one anytime soon? If your client is interested in any property, schedule an open house appointment for them at the earliest convenience.

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3 Expert Tips for Selling a House Without a Realtor in Tennessee

Listing Spark

ListingSpark provides FSBO sellers with comprehensive tools —like MLS listings, professional photos, and customer support—to enhance their selling experience, all while saving thousands of dollars in commissions. ListingSpark offers an online “Market Compare” tool for customers.

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9 savvy strategies to get more real estate referrals

Housing Wire

Perhaps an unrepresented buyer came to their listing’s open house and the agent doesn’t want to do dual agency. A good example I heard from a fellow agent is the story of a client closing on their house right before Christmas. Sometimes, it’s just not a good agent-client personality fit. How do you thank them?