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Digital open house sign-in solutions agents swear by for lead generation

Housing Wire

Open houses remain one of the best ways to showcase a property and connect with potential buyers. A solid open house sign-in sheet strategy can turn your guests into serious leads. Summary Why digital open house sign-in sheets matter Which digital sign-in sheet solution works best for your open house?

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NAR: 31% of Realtors say they feel unsafe at open houses

Housing Wire

According to the report, 31% of Realtors said they feel unsafe during an open house or showings, and 27% said they feel unsafe when meeting a new client for the first time at a scheduled location or property. Realtors also have to contend with the people they allow into house. Those fears are not unfounded.

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23 creative open house ideas to drive foot traffic, get leads and sell fast

Housing Wire

If an uptick in housing inventory and more favorable interest rates materialize in 2025, you’ll still need to find creative ways to generate buzz for your listings and expand your client network. We recommend Top Producer for its CRM and transaction management tools. Meeting new clients is the engine of your business.

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024.

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New Atllas AI tool aims to simplify cold calls

Housing Wire

Not many people in any profession enjoy making cold calls to potential clients, but a venture capital-backed technology startup hopes to make it a little easier for real estate agents. The tool can initiate calls and engage with people using AI-generated, personalized scripts that adjust to the client as the call unfolds.

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16 real estate prospecting ideas, tips & tools for 2023

Housing Wire

The objective is to build relationships, understand the needs of potential clients, and position yourself as a go-to resource when they are ready to buy or sell real estate. This includes using social media, email marketing, online advertising, and maintaining a professional website to attract and engage potential clients.

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How to host a successful virtual open house: Tips from a broker

Housing Wire

Virtual open houses are a unique way to help you stand out from other agents as a tech-savvy marketer and can help get your listings in front of hundreds (possibly thousands) of potential buyers online. What is a virtual open house, and are they still worth it? That’s the gist of a virtual open house.