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New Atllas AI tool aims to simplify cold calls

Housing Wire

Not many people in any profession enjoy making cold calls to potential clients, but a venture capital-backed technology startup hopes to make it a little easier for real estate agents. The tool can initiate calls and engage with people using AI-generated, personalized scripts that adjust to the client as the call unfolds.

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How to host a successful virtual open house: Tips from a broker

Housing Wire

Virtual open houses are a unique way to help you stand out from other agents as a tech-savvy marketer and can help get your listings in front of hundreds (possibly thousands) of potential buyers online. What is a virtual open house, and are they still worth it? That’s the gist of a virtual open house.

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024.

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NAR: 31% of Realtors say they feel unsafe at open houses

Housing Wire

According to the report, 31% of Realtors said they feel unsafe during an open house or showings, and 27% said they feel unsafe when meeting a new client for the first time at a scheduled location or property. Realtors also have to contend with the people they allow into house. Those fears are not unfounded.

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16 real estate prospecting ideas, tips & tools for 2023

Housing Wire

The objective is to build relationships, understand the needs of potential clients, and position yourself as a go-to resource when they are ready to buy or sell real estate. This includes using social media, email marketing, online advertising, and maintaining a professional website to attract and engage potential clients.

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How to become a part-time real estate agent & get clients — fast

Housing Wire

I also include tips and tricks to help you find your first clients faster than most new agents. Real estate advice + top tech, lead gen & marketing tools — delivered to your inbox. First, look at your calendar and determine how much time you’ll have to dedicate to finding and serving clients. Let’s dive in!

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Real estate farming: Become the go-to agent in your area using these tips, tools & strategies

Housing Wire

Real estate farming, otherwise known as geo-farming, is a dependable lead generation method that can help to create a steady pipeline of real estate leads and clients in your area. If you want to add effective real estate farming tips, tools and tactics to your marketing arsenal, our guide will show you how it’s done.