Housing Wire

FEBRUARY 9, 2024

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. When you buy through our links, we may earn a commission.

Real Estate 476

Real Estate Tools Marketing Real Estate Agent 476

Housing Wire

NOVEMBER 5, 2023

Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. Traditional prospecting involves more direct or physical methods like cold calling, door knocking, direct mail campaigns, and hosting open houses or community events. The people are already hanging out there.

Real Estate 476

Real Estate Tools Real Estate Agent Open Houses 476

Housing Wire

JANUARY 20, 2022

Right after the Great Recession, between 2009 and 2011, buyers viewed a median of 12 homes before purchasing, as inventory was plentiful. From 2004 to 2006, during the housing boom years, even though homes were moving at a rapid pace, buyers typically looked at nine homes.

Buyers 448

Buyers Inventory Open Houses Technology 448

Housing Wire

FEBRUARY 10, 2025

The best advice I got from an experienced agent was simple but powerful: “Do as many open houses as you can.” Running open houses (among other strategies) has helped me build a sustainable career in real estate at Your Property People. You have secured your open house! of the home and property.

Open Houses 296

Open Houses Agents Real Estate Property Taxes 296

Housing Wire

NOVEMBER 29, 2023

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. But beyond first-timers, we’ll show you how to attract real estate buyers of all kinds through a multi-tiered marketing approach that boosts both your visibility and credibility with potential buyers.

Real Estate 435

Real Estate Buyers Tools Real Estate Agent 435

Housing Wire

FEBRUARY 8, 2024

If you want to add effective real estate farming tips, tools and tactics to your marketing arsenal, our guide will show you how it’s done. Remember — most of the time, buyers and sellers may not be actively looking for your services, but when they are, real estate farming ensures you are always top of mind.

Real Estate 446

Real Estate Tools Agents Real Estate Agent 446

Housing Wire

APRIL 25, 2024

These tools can help you cut your speed to lead time in half, market your business, generate and nurture leads, and even leverage bleeding-edge AI tools to 10x your productivity. It’s also an ideal tool for working with clients requiring the personal touch only video can provide.

Real Estate 467

Real Estate Agents Open Houses Tools 467

Housing Wire

MAY 3, 2024

“In today’s dynamic market, success hinges on effectively conveying your value as an agent and the unique benefits of the tools you use,” Chad Jacobson, CEO at PrimeMLS, said in a statement.

Real Estate Agent 459

Real Estate Agent Real Estate Open Houses Clients 459

Housing Wire

OCTOBER 20, 2023

From upgrading your real estate website with eye-catching and functional marketing tools, to harnessing AI and a few other unconventional tactics, this guide explains the best lead generation ideas for real estate agents. Advertising on Zillow can put your website in front of millions of potential buyers and sellers.

Real Estate 448

Real Estate Tools Open Houses Advertising 448

Housing Wire

JUNE 7, 2024

Listings are the life-blood of all successful real estate businesses, but making the leap from working primarily with buyers to working with sellers can be a challenge for many agents early in their careers. Host open houses for other agents When you have your own listings, absolutely do your own open houses.

Real Estate 468

Real Estate Open Houses Agents Sellers 468

Housing Wire

APRIL 22, 2024

There are still plenty of buyers interested in this area. In fact, we had (number) offers, which means there are still ready, willing, and qualified buyers eager to make an offer! Buyer’s agents who can find their clients a home that’s not even on the market are instant heroes. Cards from Handwrytten start at $3.25

Real Estate 467

Real Estate Open Houses Brokerage Real Estate Agent 467

Housing Wire

MARCH 22, 2024

By analyzing hundreds of relevant data points, including market trends, historical sales data, consumer behavior, credit card debt, and more, AI tools can forecast which properties are more likely to be listed for sale in the near future. Top tool: Market Leader Tools like Market Leader make driving sellers to home valuation pages easy.

Real Estate 448

Real Estate Sellers Real Estate Agent Tools 448

Housing Wire

MAY 21, 2024

Buying a home in a non-disclosure state, where sale prices are not available to the general public, presents a unique set of challenges and requires home buyers to be more proactive in gathering information. Attend open houses and talk to other homeowners to get a sense of the market dynamics in the area.

Real Estate Agent 488

Real Estate Agent Real Estate Inspection Valuation 488

Housing Wire

NOVEMBER 16, 2023

New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. Join their waiting list for access to a treasure trove of digital marketing tools and some sweet discounts.

Real Estate 435

Real Estate Marketing Real Estate Agent Tools 435

Housing Wire

JANUARY 26, 2023

.” “Beyond easy-to-filter criteria like bedrooms and bathrooms, buyers are considering many other specific features that match their unique lifestyle,” Jenny Arden, Zillow’s chief design officer, said in a statement. “The future of real estate will be powered through AI,” Arden said.

Open Houses 435

Open Houses Tools Real Estate Modernization 435

Housing Wire

FEBRUARY 28, 2024

It requires strategic planning, the right tools, and maybe most importantly, a mindset shift. So if you want to actually generate leads from social media, focus on telling stories that resonate with local buyers and sellers. Why do stories work so well for generating leads on social media?

Real Estate 482

Real Estate Marketing Tools Contracts 482

Housing Wire

FEBRUARY 12, 2025

Real estate thank you notes are an easy, underutilized tool in the real estate world. Buyer after closing Dear (Buyer Name), It was a pleasure working with you! We ended up receiving (X number) of offers, so many buyers still want to be in this neighborhood/building! So, I sent a note just like this after closing.

Real Estate 359

Real Estate Clients Real Estate Agent Open Houses 359

Housing Wire

JANUARY 9, 2025

The likelihood of the listing agent selling a pocket listing to a direct buyer without their own agent increases greatly with pocket listings. A reason to call your buyer leads. An off-market listing is a great excuse to call all those buyer leads in your database. We will give you ideas of how to do this in a later section.

Sellers 397

Sellers Real Estate Agents Real Estate Agent 397

Housing Wire

DECEMBER 5, 2024

But in an era where nearly everything begins with a Google search, the way buyers connect with agents has changed dramatically. According to the Zillow Consumer Housing Trends Report, released in October, a full 37% of buyers found their agent online compared to only 31% who connected with their agent through a traditional referral source.

Agents 370

Agents Real Estate Agent Real Estate Clients 370

Housing Wire

SEPTEMBER 21, 2023

It’s now entirely possible for us to qualify buyers for their dream home by the time they leave the open house. Agents submitting an offer at 8:30pm?

Open Houses 435

Open Houses Contracts Finance Tools 435

Housing Wire

NOVEMBER 21, 2024

With its smart CRM, automated follow-ups, and easy-to-use marketing tools, you’ll never miss a chance to turn potential sellers into clients. Visit Market Leader Engage with buyer leads Purpose: Guide buyers through their journey and keep them excited about finding their dream home. Give Market Leader a try!

Real Estate 370

Real Estate Real Estate Agent Sellers Clients 370

Housing Wire

DECEMBER 16, 2024

The family-run brokerage firm recorded some legal w ins and losses , developed new tools for agents and clients , and navigated one of the slowest years for home sales in nearly three decades. It created a buyer representation certificate for agents. Hanna said this led the company to revamp some of its agent education.

Real Estate 370

Real Estate Brokerage Agents Buyers 370

Housing Wire

AUGUST 28, 2020

So the products I’ve put into this category are really focused on either helping agents win listings or helping them convert lookers into buyers. The first is listing tools – the products designed for you to convert potential sellers into listing contracts. Listing tools. Scott Petronis HW+ Analyst.

Tools 359

Tools Sellers Real Estate Contracts 359

Housing Wire

JANUARY 23, 2025

They are a versatile tool for strengthening relationships and building goodwill during festive times. These postcards are strategically sent out before a scheduled open house event, typically a week or so in advance. Make sure your open house postcards are visually appealing, showcasing high-quality images of the property.

Real Estate 305

Real Estate Open Houses Real Estate Agent Design 305

Housing Wire

JULY 8, 2024

Knowing what you’ll say in advance on a call, at an open house, or just chatting with your sphere makes you more confident — and confidence is the key that opens the door to opportunity in real estate. Copy to clipboard Real estate advice + top tech, lead gen & marketing tools — delivered to your inbox.

Real Estate 435

Real Estate Business Agents Sellers 435

Housing Wire

AUGUST 17, 2021

The subsequent lack of inventory, coupled with the high demand, has caused buyers to compete for properties, offering incentives and prices way above the asking price. Most buyers end up making multiple offers , working with brokers over more extended periods due to increased competition.

Mortgage 518

Mortgage Inventory Real Estate Technology 518

Housing Wire

DECEMBER 5, 2024

From client quirks to open-house mishaps, his posts are so relatable that youll swear hes been shadowing your day-to-day. A post shared by The Agency (@theagencyre) Actionable Insights High-quality visuals can elevate your brand and attract more clients Showcase aspirational properties to capture the attention of luxury buyers 2.

Real Estate 397

Real Estate Agents Real Estate Agent Luxury Properties 397

Housing Wire

NOVEMBER 2, 2023

They don’t just cater to new agents: lead generation companies can also complement traditional lead generation methods — open houses, home buying seminars and referrals, to name a few — thereby helping to build your pipeline of leads. Lots of tools for agents Prominent reviews can help build trust and credibility among clients.

Real Estate 459

Real Estate Real Estate Agent Tools Agents 459

Housing Wire

DECEMBER 6, 2024

Building on existing relationships is the quickest and easiest way to keep your pipeline filled with active buyers and sellers, so you dont have to worry about dry spells. We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out.

Real Estate 397

Real Estate Clients Tools Sellers 397

Housing Wire

OCTOBER 21, 2020

Across the different markets, the agents consistently reported bidding wars amid heightened demand for single-family homes, low inventory and an increase of buyers fleeing big cities. Lovern was actually on maternity leave at that time when open houses and contracts were paused. “In Their housing needs have changed.

Housing Market 545

Housing Market Marketing Real Estate Agent Real Estate 545

Housing Wire

OCTOBER 17, 2023

Buyer and seller-specific landing pages: You’ll want a site that offers visitor-specific content pages. For example, buyers will want to browse listings while home sellers visiting your site will appreciate your free home valuations. For example, if listings are scarce, you can filter for listing leads over buyer leads.

Real Estate 476

Real Estate Real Estate Agent Agents Tools 476

Housing Wire

SEPTEMBER 10, 2024

While the sites on offer for Real Geeks’ entry-level Establish plan might not be as polished as AgentFire’s, we think they look great, especially when you consider the advanced CRM and Facebook advertising tools that come with the package. At higher price points, Placester’s value proposition becomes less clear.

Real Estate Agent 448

Real Estate Agent Real Estate Brokerage Agents 448

Housing Wire

JANUARY 25, 2024

While the exact mix of agent types you need will vary, this is a good starting point for most brokerages: Producing buyer’s agents: 65% Ideally, producing buyer’s agents should be the bulk of your recruiting efforts. A team or brokerage with nothing but producing buyer’s agents can still be highly profitable.

Real Estate Agent 448

Real Estate Agent Real Estate Agents Brokerage 448

Housing Wire

JANUARY 12, 2024

It’s a high-functioning customer relationship management (CRM) tool with robust features, integrations and automation. The best real estate CRM solution is the one that will manage your client interactions, increase the number of touchpoints with each client, and convert leads seamlessly into buyers and sellers.

Real Estate 476

Real Estate Real Estate Agent Tools Agents 476

Housing Wire

JANUARY 10, 2024

Success depends on how well (and how quickly) you can combine your own marketing skills with the right tools and support systems out there to help you convert leads into clients. While there’s no one-size-fits-all solution, plenty of customizable real estate lead generation tools exist to make your life easier.

Real Estate 447

Real Estate Real Estate Agent Tools Contracts 447

Housing Wire

OCTOBER 13, 2023

Share your insights about it on your stories or your statuses, offer tips for buyers and sellers and showcase your expertise. This can involve hosting open houses, reaching out to your sphere of influence and networking with other professionals in the industry. Even in a slow market, there are still buyers and sellers out there.

Real Estate Agent 497

Real Estate Agent Real Estate Agents Marketing 497

Housing Wire

OCTOBER 20, 2023

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. Advertise open houses Post about open houses to both your grid and stories multiple times leading up to the event, as this ensures that it will reach the most people.

Real Estate 435

Real Estate Agents Real Estate Agent Decorating 435