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Open house power up: A realtor’s guide

Housing Wire

Open houses are still a fundamental pillar of the business. NAR reports that 53% of home buyers visit open houses. So more than half of the buyers out there shopping, at some point in their search, will be visiting open houses. You may wonder, can weekdays be a good time to hold an open house?

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How to host a successful virtual open house: Tips from a broker

Housing Wire

Virtual open houses are a unique way to help you stand out from other agents as a tech-savvy marketer and can help get your listings in front of hundreds (possibly thousands) of potential buyers online. What is a virtual open house, and are they still worth it? That’s the gist of a virtual open house.

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12 proven real estate scripts that boost confidence & earn more business

Housing Wire

Knowing what you’ll say in advance on a call, at an open house, or just chatting with your sphere makes you more confident — and confidence is the key that opens the door to opportunity in real estate. Below, you’ll find proven real estate scripts for 12 common situations to help you earn more business in 2024.

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8 best real estate marketing companies to boost your business in 2024

Housing Wire

Ahead, we list the best real estate marketing companies to help you grow your business. Online training videos are available, but unfortunately online marketing is a separate feature from website design, and live chat support for both is notably absent. We examined factors like pricing, features, support and customer reviews.

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Best real estate apps for agents in 2024

Housing Wire

In 2024, agents have two choices; learn how to run your entire business from the apps on your phone or tablet, or find a new career. These tools can help you cut your speed to lead time in half, market your business, generate and nurture leads, and even leverage bleeding-edge AI tools to 10x your productivity.

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As the market shifts to purchase, LOs get creative

Housing Wire

Just before a customer buys a container of pre-made Borscht, they see Naumovych’s business cards and flyers that lay neatly near the checkout area. This advertising strategy, among a handful of others, has helped the LO connect with Russian-speaking Realtors and win the business of borrowers from former Soviet countries. “I

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Recruiting real estate agents: A complete roadmap for 2024

Housing Wire

Newly licensed agents: 25% Newly licensed agents will require extensive training and coaching to start generating revenue for your brokerage. That said, recruiting newly licensed agents as junior agents for your top producers is an excellent way to keep them happy and train new agents at the same time.