Inman

MARCH 1, 2024

Atllas is a real estate brokerage that runs its business through a series of proprietary software products blanketing open house marketing, mobile web marketing, customer relationship management (CRM) and a DIY digital marketing center.

Open Houses 114

Open Houses Brokerage Real Estate Housing Market 114

Housing Wire

OCTOBER 19, 2023

Or, ‘I love referral business!’ You can use these for door-knocking, lead follow-up, open house giveaways, and at the closing table. Door-knock your neighborhood prior to your open houses with red, white, and blue candy and flags. Serve apple cider or partner with your local coffee house to cater the event.

Real Estate Agent 427

Real Estate Agent Real Estate Agents Open Houses 427

Housing Wire

JUNE 28, 2023

One consequence of mortgage lenders – and LOs, for that matter – being on the ropes is the lack of investment back into their business. Other responses included cutting down excessive incentives, business trips, open houses and sponsorships. Mortgage is famously an unforgiving, low-margin business.

Mortgage 370

Mortgage Retail Investing Open Houses 370

Housing Wire

SEPTEMBER 24, 2020

On Wednesday, real estate tech company Zigzy launched beta testing of Townify, a solution that enables real estate agents to host virtual open houses , which has become a necessity in a time when we are told to remain socially distant, the company said in a release.

Real Estate Agent 370

Real Estate Agent Real Estate Agents Open Houses 370

Housing Wire

JULY 20, 2023

This disconnect, which can be attributed to a lack of follow-through when it comes to nurturing existing client relationships, could be costing your real estate business major time and money. Here are four secrets to mastering client retention : Intentionally build your business to be a referral business. But we can change that.

Clients 284

Clients Real Estate Open Houses Agents 284

Inman

AUGUST 18, 2023

The winners in today’s market will take steps to increase sales now, while setting the stage for more business in the future. There will always be winners and losers in real estate, Jimmy Burgess writes this week.

Business 137

Business Real Estate Marketing Open Houses 137

Housing Wire

MARCH 22, 2024

I’ve been building my social media presence consistently for about three years now and am finally at the point where people recognize me in my neighborhood, at open houses, and at Realtor® events. Consider your website just as valuable, and probably more so, than your actual business card. Visit RealGeeks 6.

Real Estate 417

Real Estate Sellers Real Estate Agent Tools 417

Housing Wire

NOVEMBER 14, 2023

Baby boomers and millennials have dominated the home-buying conversation in recent decades, but a new generation of homeowners is browsing online listings, heading to open houses and planning their home-buying budget. Gen Z wants a separate space for business One thing Gen Z likes to keep behind closed doors is their work.

Real Estate 501

Real Estate Buyers Renovations Open Houses 501

Housing Wire

JULY 20, 2023

Whether new to the industry or a seasoned vet, it’s important to keep an open mind and innovate your strategies. By embracing different opportunities, agents can expand their chances of securing more listings and growing their business. This not only strengthens your network but also leads to more business opportunities.

Housing Market 370

Housing Market Marketing Real Estate Client Relationships 370

Housing Wire

JUNE 27, 2023

The rest of the surveyed professionals were evaluating or planning to purchase lead generation services, loan originations systems including Encompass and Arive, customer relationship management (CRM) and services that maximize repeat and referral business for lenders, such as Homebot. Of the 166 completed surveys, 31.9%

Mortgage 370

Mortgage Marketing Tools Open Houses 370

Housing Wire

JULY 26, 2023

CoreLogic knows when current clients are demonstra­ting purchase intent (such as visiting open houses or homes listed for sale) or home equity lending needs (visiting contractors, visiting colleges, etc.). The company has CLIP’d every parcel of land in the U.S. Detailed intelligence on their customer base.

Marketing 284

Marketing Clients Open Houses Lending 284

Inman

MARCH 22, 2023

who spoke to Inman saw the return of bidding wars and busy open houses, suggesting that after a slow 2022 the market is turning a corner. On the first day of spring, agents across the U.S.

Agents 148

Agents Open Houses Business Marketing 148

Housing Wire

MARCH 15, 2024

NEXA has always been focused on purchase loans , which means some of its LOs do significant business with buyers’ agents. Kortas believes that good buy-side agents will remain highly relevant and garner more business as competitors wash out. Caccia said that 80% of his business comes from buyers’ agents.

Buyers 501

Buyers Agents Mortgage Real Estate Agent 501

Housing Wire

FEBRUARY 11, 2022

Just before a customer buys a container of pre-made Borscht, they see Naumovych’s business cards and flyers that lay neatly near the checkout area. This advertising strategy, among a handful of others, has helped the LO connect with Russian-speaking Realtors and win the business of borrowers from former Soviet countries. “I

Marketing 395

Marketing Real Estate Agent Loan Officers Advertising 395

Housing Wire

OCTOBER 11, 2022

Mortgage Coach’s side-by-side loan comparisons targets to have borrowers make faster, more informed mortgage decisions while enabling lenders to consistently deliver a consultative home financing experience that increases borrower pull-through, repeat business and referrals.

Mortgage 395

Mortgage Loan Officers Open Houses Retail 395

Housing Wire

OCTOBER 13, 2023

Regularly updated profiles on platforms like LinkedIn, Instagram and Twitter can serve as a digital business card, making it easier for potential clients to find you. Prospecting: Growing your business Prospecting is the lifeblood of any real estate business, regardless of market conditions.

Real Estate Agent 475

Real Estate Agent Real Estate Agents Marketing 475

Housing Wire

MARCH 25, 2024

During a virtual open house hosted by Keller Williams to answer agent and broker questions about the settlements in the commission lawsuits , the overwhelming message was for real estate professionals to focus on what they can control. Don’t panic. In the next 30 to 45 days, as we begin to adapt, we will learn best practices.”

Agents 437

Agents Advertising Real Estate Buyers 437

Housing Wire

SEPTEMBER 22, 2023

Terrence Murphy From the end zone to luxury open houses, Terrence Murphy is proof that an entrepreneurial spirit is the key to success in nearly everything. After doing that for a couple of years, people started to ask me to help them learn the business. Since then, I’ve scaled the business with my team to $1.4

Real Estate 407

Real Estate Real Estate Agent Business Investing 407

Housing Wire

JULY 25, 2023

Because it’s not just the expired listing that you are selling, i t’s the additional business it creates for you. You can sell that listing, generate buyers from your marketing, open houses, and prospecting around that listing, then lather, rinse, and repeat. They are much more ‘coachable’ and motivated.

Real Estate Agent 369

Real Estate Agent Real Estate Agents Sellers 369

Housing Wire

FEBRUARY 22, 2023

Overall, an improved buyer experience leads to better customer satisfaction — and in a business that is so reliant on referrals, that can only be a net positive for you and the agent. Strengthen brand awareness Finally, strengthening your partnership with real estate agents means you can benefit from each others’ marketing.

Real Estate 427

Real Estate Real Estate Agent Loan Officers Agents 427

Housing Wire

JANUARY 10, 2024

John Ruhlin’s book Giftology sheds light on creating a strategic and thoughtful approach to gift-giving, offering real estate professionals a unique perspective on how to create positive impressions that last beyond the closing table and set you up for return and referral business. Don’t limit yourself to gifting at the closing table.

Real Estate 433

Real Estate Clients Retail Client Relationships 433

Housing Wire

JUNE 30, 2021

The watchdog agency found that lenders engaged in deceptive business practices, including violations of the Truth in Lending Act and the Equal Credit Opportunity Act, and provided inaccurate data on mortgage loans. In the lender’s direct marketing and open house materials, the models were white.

Loan Officers 417

Loan Officers Lending Open Houses Legal 417

Housing Wire

AUGUST 9, 2023

Maintaining a consistent pipeline of potential buyers and sellers ensures the business’s sustainability and growth, but it requires an immense amount of work and marketing expertise, which is often outside an agent’s core competencies. Automating client engagement Lead engagement is another crucial element of any real estate business.

Real Estate Agent 370

Real Estate Agent Real Estate Agents Clients 370

Housing Wire

SEPTEMBER 28, 2020

Over the last few months, iBuyers and brokerages alike have launched solutions to keeping business going during the pandemic, including virtual home tours , 3D home tours and hosting virtual open houses.

Brokerage 544

Brokerage Real Estate Agent Realty Real Estate 544

Housing Wire

FEBRUARY 26, 2024

Ahead, we list the best real estate marketing companies to help you grow your business. offers a wide range of direct mail marketing materials, from Open House flyers and brochures to door hangers. Before you can market yourself successfully as a real estate agent, you need to understand where your business stands.

Real Estate 417

Real Estate Business Real Estate Agent Marketing 417

Housing Wire

AUGUST 30, 2021

Mortgage lending in the Houston area accounts for approximately 40% of the company’s total home mortgage business, the DOJ said. In the lender’s direct marketing and open house materials, the models were white. The bank, based in Texas, also has branches in Alabama, Florida, Georgia and Tennessee.

Lending 395

Lending Loan Officers Advertising Development 395

Housing Wire

FEBRUARY 13, 2024

Commit to two open houses per week Maximize the return on those open houses. Call other agents that you have a relationship with that may not want to or can’t hold their own open houses. Hold open houses on weekdays too if you don’t have enough. Extend hours. This is your time to shine.

Real Estate Agent 427

Real Estate Agent Real Estate Agents Open Houses 427

Housing Wire

DECEMBER 8, 2023

Includes Navigating AZ Agency, Contracts & Contract Law, Ethical Business Practices in AZ, Serving Seniors CE Sales Package #2: 12 of the 24 required hrs of coursework (9 mandatory & 3 elective hrs). out of 5 stars Rating: 4.5 out of 5. out of 5 stars Rating: 4.5

Real Estate 406

Real Estate Contracts Law Real Estate Agent 406

Housing Wire

JULY 1, 2021

On Wednesday, the Consumer Financial Protection Bureau (CFPB) said it will be tightening the screws on mortgage servicers and originators that violate consumer protection laws — including redlining, the racist housing policy that effectively blocked many Black families from obtaining mortgages throughout the middle of the 20th century.

Loan Officers 481

Loan Officers Realtors Open Houses Law 481

McKissock

JUNE 26, 2022

Without accounting for your real estate clients’ common needs and expectations , you might be underperforming and risk losing their business. Schedule Multiple Open House Appointments and Follow-Up Meetings. If you’re not frequently getting your clients into open houses, how do you expect them to purchase one anytime soon?

Real Estate Agent 66

Real Estate Agent Clients Real Estate Agents 66

McKissock

NOVEMBER 30, 2020

Let’s look at the pros and cons of outsourcing social media in your real estate business. . Whether it is a tweet promoting an article a broker was quoted in, a photo of a new property your company is leasing, or an announcement for an open house, the agency will develop a strategy for the timeliness of posts to ensure the most engagement.

Real Estate 56

Real Estate Business Real Estate Agent Agents 56

Housing Wire

NOVEMBER 2, 2023

They don’t just cater to new agents: lead generation companies can also complement traditional lead generation methods — open houses, home buying seminars and referrals, to name a few — thereby helping to build your pipeline of leads. per user/month (or $76.49 per user/month annually). Should I pay for leads in real estate?

Real Estate 427

Real Estate Real Estate Agent Tools Agents 427

Housing Wire

DECEMBER 2, 2020

If you wanted to do business with millennials, the emerging core of the home buying customer base, at a bare minimum engaging the consumer in a mobile-friendly, online experience was required just to get a seat at the table. Some innovators, like OpenDoor and Zillow, are already merging finance and real estate in iBuyer business models.

Mortgage 406

Mortgage Lending Technology Modernization 406

Inman

JUNE 1, 2023

Leads are the lifeblood of any successful real estate business. Here are 40 ways to generate leads that are working right now from Jimmy Burgess. Choose a few, and get started today.

Real Estate 148

Real Estate Business Open Houses Realty 148

Housing Wire

APRIL 25, 2024

In 2024, agents have two choices; learn how to run your entire business from the apps on your phone or tablet, or find a new career. These tools can help you cut your speed to lead time in half, market your business, generate and nurture leads, and even leverage bleeding-edge AI tools to 10x your productivity.

Real Estate 436

Real Estate Agents Open Houses Tools 436

McKissock

JUNE 14, 2022

As any real estate agent knows, finding quality leads and generating new business starts with cultivating pre-existing relationships. Here are some ways you can stay in touch: Send out a weekly or monthly newsletter to your email base updating them on your business.

Real Estate Agent 89

Real Estate Agent Marketing Real Estate Open Houses 89

Housing Wire

JANUARY 21, 2022

I have two kids at home and I was still running my own small business when I started the classes. Before the COVID-19 pandemic hit, new agents could attempt to build their business by “sitting” other agents’ open houses or by farming an area through door knocking. “A Using social media to get business.

Agents 383

Agents Real Estate Agent Real Estate Clients 383