Housing Wire

JUNE 7, 2024

Listings are the life-blood of all successful real estate businesses, but making the leap from working primarily with buyers to working with sellers can be a challenge for many agents early in their careers. Could you help me by simply keeping your ears open and letting me know if anyone mentions moving? We all have.

Real Estate 451

Real Estate Open Houses Agents Sellers 451

Housing Wire

APRIL 30, 2024

As the July deadline for the implementation of the business practice changes outlined in the National Association of Realtors’ (NAR) commission lawsuit settlement agreement approaches, the trade organization is looking to iron out some details about buyer broker agreements.

Buyers 480

Buyers Open Houses Sellers Agents 480

Housing Wire

FEBRUARY 13, 2024

A question I love to ask potential sellers is “By when would you like your home sold to the right buyer?” Commit to two open houses per week Maximize the return on those open houses. Call other agents that you have a relationship with that may not want to or can’t hold their own open houses.

Real Estate Agent 406

Real Estate Agent Real Estate Agents Open Houses 406

Housing Wire

NOVEMBER 20, 2024

Nearly three quarters of recent American home sellers said in a Clever survey that using a traditional real estate agent is the best way to sell. Not only is this method popular, but it’s also well-regarded; 76% of sellers who worked with an agent felt their services were worth the cost.

Real Estate Agent 471

Real Estate Agent Real Estate Agents Sellers 471

Housing Wire

MARCH 15, 2024

Loan officers and mortgage executives expect home sellers and homebuyers to negotiate more aggressively on commission paid to buyer agents, potentially bringing costs down. Meanwhile, trade groups representing lenders believe that more details on the settlement are needed to understand its coming impact on the housing market.

Buyers 514

Buyers Agents Mortgage Real Estate Agent 514

Housing Wire

NOVEMBER 1, 2023

“I think it will come down to the individual brokers to get the damages, and that kind of money will put a significant amount of the brokers out of business,” the Berkshire Hathaway HomeServices Drysdale Properties broker-owner said. This doesn’t have some immediate impact on the way that we conduct business.”

Open Houses 486

Open Houses Brokerage Agents Realtors 486

Housing Wire

NOVEMBER 5, 2023

Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. Through consistent and strategic prospecting, agents can create a steady flow of leads, ensuring continuous business opportunities. It could be next week, it could be next year.

Real Estate 421

Real Estate Tools Real Estate Agent Open Houses 421

Housing Wire

JANUARY 9, 2025

In this article, well cover the definition of a pocket listing, the pros and cons for both agents and sellers, and how to transact off-market legally and ethically. While Im sure there are instances where this is unfortunately the case, there are legitimate reasons why selling off-market is in the sellers best interest.

Sellers 333

Sellers Real Estate Agents Real Estate Agent 333

Housing Wire

APRIL 22, 2024

We negotiated to get the sellers the highest price possible. Even if you’re months or even years away from moving, a seller’s prep session is one of the services I offer homeowners. Many of us are in sellers’ markets with very low inventory. The goal in prospecting FSBO sellers is to be that agent.

Real Estate 369

Real Estate Open Houses Brokerage Real Estate Agent 369

Housing Wire

JULY 11, 2024

Atllas is launching a new artificial intelligence tool, Cold Call AI , that the company said is designed to streamline the process of reaching out to prospective home buyers and sellers. He was previously an agent who pounded the phones to develop his business. ” Bardi, 25, has a well-scripted startup story of his own.

Tools 367

Tools Real Estate Agent Real Estate Open Houses 367

Housing Wire

NOVEMBER 21, 2024

Connect with seller leads Purpose: Build trust and start meaningful conversations with potential sellers. Script 1: Initial outreach to sellers Hi [Name], I noticed your home on [Street Name] and wanted to check if you’ve considered selling. I specialize in helping sellers like you find success. Can we discuss your goals?

Real Estate 339

Real Estate Real Estate Agent Sellers Clients 339

Housing Wire

AUGUST 14, 2024

This gave sellers the upper hand, but the market has turned in recent months. This has taken power away from sellers, who now face a shortage of potential buyers. In addition, a sizable amount of the inventory is new construction, and builders are able to offer better financing terms for buyers with their in-house mortgage businesses.

Buyers 410

Buyers Housing Market Marketing Sellers 410

Housing Wire

SEPTEMBER 24, 2020

On Wednesday, real estate tech company Zigzy launched beta testing of Townify, a solution that enables real estate agents to host virtual open houses , which has become a necessity in a time when we are told to remain socially distant, the company said in a release.

Real Estate Agent 315

Real Estate Agent Real Estate Agents Open Houses 315

Housing Wire

MARCH 25, 2024

During a virtual open house hosted by Keller Williams to answer agent and broker questions about the settlements in the commission lawsuits , the overwhelming message was for real estate professionals to focus on what they can control. Seller concessions is money that is being given by the seller directly to the buyer,” Papasan said.

Agents 414

Agents Advertising Real Estate Sellers 414

Housing Wire

OCTOBER 13, 2023

Share your insights about it on your stories or your statuses, offer tips for buyers and sellers and showcase your expertise. Regularly updated profiles on platforms like LinkedIn, Instagram and Twitter can serve as a digital business card, making it easier for potential clients to find you. Read about what’s going on in the market.

Real Estate Agent 487

Real Estate Agent Real Estate Agents Marketing 487

Housing Wire

FEBRUARY 28, 2024

If you’re struggling to market your business on social media, or worse, haven’t even started yet, you might be in for a rude awakening in 2024. So if you want to actually generate leads from social media, focus on telling stories that resonate with local buyers and sellers. Having an open house? Touring a new listing?

Real Estate 430

Real Estate Marketing Tools Contracts 430

Housing Wire

DECEMBER 29, 2023

HousingWire interviewed a dozen loan officers and mortgage executives about their strategies for 2024, which mortgage products they expect to be in demand, and the magic rate needed to get sellers and buyers back in the market. This way I can help them grow their business. Whatever I have for me, I will do it for them as well.

Mortgage 473

Mortgage Loan Officers Inventory Business 473

Housing Wire

OCTOBER 20, 2023

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. Advertise open houses Post about open houses to both your grid and stories multiple times leading up to the event, as this ensures that it will reach the most people.

Real Estate 373

Real Estate Agents Real Estate Agent Decorating 373

Housing Wire

NOVEMBER 1, 2024

Real estate agents and real estate brokers are both licensed real estate professionals who can assist buyers and sellers, but you should be aware of some key differences and state-specific distinctions. A real estate agent is a licensed professional who represents buyers or sellers in real estate transactions. Let’s dive in!

Real Estate 445

Real Estate Real Estate Agent Agents Brokerage 445

Housing Wire

FEBRUARY 9, 2024

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. It gives you a “first mover advantage”, providing robust follow-up tools that help you nurture potential seller clients with ease.

Tools 445

Tools Real Estate Marketing Real Estate Agent 445

Housing Wire

APRIL 25, 2024

In 2024, agents have two choices; learn how to run your entire business from the apps on your phone or tablet, or find a new career. These tools can help you cut your speed to lead time in half, market your business, generate and nurture leads, and even leverage bleeding-edge AI tools to 10x your productivity.

Real Estate 374

Real Estate Agents Open Houses Tools 374

Housing Wire

NOVEMBER 16, 2023

Advertising on Zillow can put your brand in front of millions of potential buyers and sellers. Learn more Spruce up your Google Business profile Your Google Business Profile isn’t just a digital footprint; it’s a crucial marketing asset. Use this tool: Parkbench Parkbench focuses on community-building.

Real Estate 394

Real Estate Marketing Real Estate Agent Tools 394

Housing Wire

FEBRUARY 26, 2024

Ahead, we list the best real estate marketing companies to help you grow your business. Visit RealGeeks Related Articles 8 best places to buy real estate leads in 2024 Innovative strategies to get more real estate seller leads in 2024 7 ways to expand your sphere of influence in real estate in 2024 iNCOM Starting price: $249.95

Real Estate 295

Real Estate Business Real Estate Agent Marketing 295

Housing Wire

JULY 20, 2023

By embracing different opportunities, agents can expand their chances of securing more listings and growing their business. Set the appointment To make a strong first impression with potential sellers, avoid overwhelming them with too many questions upfront. Here are five strategies I consider highly valuable for securing listings.

Housing Market 354

Housing Market Marketing Real Estate Client Relationships 354

Housing Wire

OCTOBER 20, 2023

The world of real estate is constantly in flux, yet one thing remains true: Lead generation is one of the most important requirements for maintaining a successful real estate business. Advertising on Zillow can put your website in front of millions of potential buyers and sellers.

Real Estate 402

Real Estate Tools Open Houses Advertising 402

Housing Wire

OCTOBER 21, 2020

Lovern was actually on maternity leave at that time when open houses and contracts were paused. “In In March, you saw people draw back – we had some buyers terminate their contracts, we had some sellers pull listings out of health and safety – just really not knowing what this virus was all going to entail,” Lovern said.

Housing Market 545

Housing Market Marketing Real Estate Agent Real Estate 545

Housing Wire

OCTOBER 24, 2024

Real estate referrals are the lifeblood of most top producers’ businesses. In this article, you’ll find nine tried-and-true ways to start and grow your real estate referral business. We’ll first cover what a referral referral is and how they can benefit your business. Let’s get started!

Real Estate 334

Real Estate Real Estate Agent Agents Clients 334

Housing Wire

APRIL 12, 2023

Incentives in the Market In a higher-rate environment, temporary rate buydowns funded by sellers, lenders or builders were widely offered as an incentive for buyers. The majority of the 155 respondents – about 70% of the total – noted temporary rate buydowns funded by the seller, builder or lender are offered as incentives to buyers.

Marketing 326

Marketing Mortgage Loan Officers Real Estate Agent 326

Housing Wire

MARCH 2, 2023

And just like the bears who are starting to wake up from their long winter naps, homebuyers and sellers are coming out of hibernation… or at least they normally do. According to Mike Simonsen, the president of Altos Research , to see housing inventory fall throughout February, as it has this year, is pretty unusual.

Real Estate Agent 389

Real Estate Agent Inventory Real Estate Agents 389

Housing Wire

JULY 20, 2023

According to the National Association of Realtors , 67% of sellers were referred to their agent by a friend, neighbor or relative; or used their agent previously to buy or sell a home. 74% of sellers say they would use that same agent again, or recommend them to others. Start by tracking your current business.

Clients 220

Clients Real Estate Open Houses Agents 220

Housing Wire

APRIL 16, 2024

As the engines of the housing and mortgage markets continue to sputter due to higher interest rates and fewer buyers, industry innovators are looking for ways to get their company’s wheels off the ground. Take, for example, Miami-based proptech firm Realfinity , which aims to challenge the status quo with a new business venture.

Real Estate Agent 432

Real Estate Agent Loan Officers Real Estate Agents 432

Housing Wire

DECEMBER 5, 2024

For decades, referrals have been the backbone of a real estate agents business. According to the Zillow Consumer Housing Trends Report, released in October, a full 37% of buyers found their agent online compared to only 31% who connected with their agent through a traditional referral source.

Agents 306

Agents Real Estate Agent Real Estate Clients 306

Housing Wire

DECEMBER 16, 2024

The company has been in business since 1957 as we always say, we are a multigenerational company and that is not just a marketing phrase, Hanna said. While Howard Hanna may have growth goals just like other firms, its approach to this growth is a bit different due to it being a family-owned and operated business.

Real Estate 290

Real Estate Brokerage Agents Buyers 290

Housing Wire

JANUARY 21, 2022

These rookies were thrust into the most extreme seller’s markets in history, where they had to learn on the fly how to write an offer, pitch a potential seller, and generate leads. I have two kids at home and I was still running my own small business when I started the classes. Using social media to get business.

Agents 382

Agents Real Estate Agent Real Estate Clients 382

Housing Wire

NOVEMBER 2, 2023

They don’t just cater to new agents: lead generation companies can also complement traditional lead generation methods — open houses, home buying seminars and referrals, to name a few — thereby helping to build your pipeline of leads.

Real Estate 381

Real Estate Real Estate Agent Tools Agents 381

Housing Wire

AUGUST 9, 2023

Maintaining a consistent pipeline of potential buyers and sellers ensures the business’s sustainability and growth, but it requires an immense amount of work and marketing expertise, which is often outside an agent’s core competencies. One example of a company looking to crack the lead gen code is Addressable.

Real Estate Agent 357

Real Estate Agent Real Estate Agents Clients 357

Housing Wire

JULY 22, 2024

Yet sometimes, there’s enough business coming in from the team that agents earn more money on a team than they would earn on their own. Think about it: if you’re a super successful agent running a team , you’ll want your team members to be available to run out and cover showings and host open houses every weekend.

Real Estate Agent 382

Real Estate Agent Real Estate Clients Agents 382