Housing Wire

JUNE 7, 2024

Listings are the life-blood of all successful real estate businesses, but making the leap from working primarily with buyers to working with sellers can be a challenge for many agents early in their careers. If you’re open to new ideas an d a fresh approach and you want to learn how to get more listings, keep reading! We all have.

Real Estate 451

Real Estate Open Houses Agents Sellers 451

Housing Wire

SEPTEMBER 28, 2020

This system uses virtual reality technology which allows clients to be put in a virtual representation of a property that hasn’t been built yet. “If you don’t like it, the real estate agent can handle the controls to switch out the floorplan and literally all the client has to do is put on a headset and be in this world.”

Brokerage 544

Brokerage Real Estate Agent Realty Real Estate 544

Housing Wire

JANUARY 14, 2025

After signing up for coaching with social media sensation Brandon Mulerin , his business began to skyrocket. ” Finding the right coach for your business isnt easy. Once Brandon discovered his niche at an open house, he immediately tripled down. Of course, not every niche will work in every market or for every agent.

Real Estate 369

Real Estate Open Houses Agents Real Estate Agent 369

Housing Wire

MAY 3, 2024

The product is marketed toward real estate agents to help them build trust and credibility with their clients, a joint news release states. “In It can also help agents clearly communicate their unique value and services to homebuyers and other clients.

Real Estate Agent 403

Real Estate Agent Real Estate Open Houses Clients 403

Housing Wire

DECEMBER 5, 2024

From client quirks to open-house mishaps, his posts are so relatable that youll swear hes been shadowing your day-to-day. A post shared by Monday Girl (@joinmondaygirl) Actionable Insights Show off your personality and expertise to connect with your audience Use your own personal stories to build trust with potential clients 7.

Real Estate 397

Real Estate Agents Real Estate Agent Luxury Properties 397

Housing Wire

NOVEMBER 5, 2023

Through consistent and strategic prospecting, agents can create a steady flow of leads, ensuring continuous business opportunities. The objective is to build relationships, understand the needs of potential clients, and position yourself as a go-to resource when they are ready to buy or sell real estate.

Real Estate 421

Real Estate Tools Real Estate Agent Open Houses 421

Housing Wire

APRIL 30, 2024

As the July deadline for the implementation of the business practice changes outlined in the National Association of Realtors’ (NAR) commission lawsuit settlement agreement approaches, the trade organization is looking to iron out some details about buyer broker agreements.

Buyers 480

Buyers Open Houses Sellers Agents 480

Housing Wire

JULY 11, 2024

Not many people in any profession enjoy making cold calls to potential clients, but a venture capital-backed technology startup hopes to make it a little easier for real estate agents. The tool can initiate calls and engage with people using AI-generated, personalized scripts that adjust to the client as the call unfolds.

Tools 367

Tools Real Estate Agent Real Estate Open Houses 367

Housing Wire

OCTOBER 13, 2023

Your prospective clients need to know hat you’re a real estate agent and you’re still an active player in the field. Establishing and maintaining your visibility involves actively engaging with potential clients, networking and participating in the local real estate community. And the more potential clients will trust you.

Real Estate Agent 487

Real Estate Agent Real Estate Agents Marketing 487

Housing Wire

APRIL 25, 2024

In 2024, agents have two choices; learn how to run your entire business from the apps on your phone or tablet, or find a new career. The days of running back to the office to write a tricky email to a client, follow up with a lead, or post on social media are long gone — and they’re never coming back.

Real Estate 374

Real Estate Agents Open Houses Tools 374

Housing Wire

NOVEMBER 1, 2023

“I think it will come down to the individual brokers to get the damages, and that kind of money will put a significant amount of the brokers out of business,” the Berkshire Hathaway HomeServices Drysdale Properties broker-owner said. This doesn’t have some immediate impact on the way that we conduct business.”

Open Houses 486

Open Houses Brokerage Agents Realtors 486

Housing Wire

OCTOBER 20, 2023

The world of real estate is constantly in flux, yet one thing remains true: Lead generation is one of the most important requirements for maintaining a successful real estate business. estate lead generation and client conversion. When executed correctly, open houses can lead to a revolving door of new clients and leads.

Real Estate 402

Real Estate Tools Open Houses Advertising 402

Housing Wire

JULY 20, 2023

Whether new to the industry or a seasoned vet, it’s important to keep an open mind and innovate your strategies. By embracing different opportunities, agents can expand their chances of securing more listings and growing their business. By consistently delivering exceptional service, you build trust and loyalty with clients.

Housing Market 354

Housing Market Marketing Real Estate Client Relationships 354

Housing Wire

FEBRUARY 9, 2024

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. It gives you a “first mover advantage”, providing robust follow-up tools that help you nurture potential seller clients with ease.

Tools 445

Tools Real Estate Marketing Real Estate Agent 445

Housing Wire

NOVEMBER 16, 2023

Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage. Create interactive polls on platforms like Instagram stories and posts to boost engagement and better understand your client’s preferences.

Real Estate 394

Real Estate Marketing Real Estate Agent Tools 394

Housing Wire

FEBRUARY 26, 2024

Ahead, we list the best real estate marketing companies to help you grow your business. Whether you’re looking to build a custom website, launch effective email campaigns, enhance your social media presence or manage your client communications more effectively, these real estate marketing companies can help you do it. ProspectsPLUS!

Real Estate 295

Real Estate Business Real Estate Agent Marketing 295

Housing Wire

NOVEMBER 21, 2024

With its smart CRM, automated follow-ups, and easy-to-use marketing tools, you’ll never miss a chance to turn potential sellers into clients. Client generation platform (Source: Zurple ) If you’re looking for an easy way to stay top-of-mind with your leads, Zurple has your back. Market Leader has you covered.

Real Estate 339

Real Estate Real Estate Agent Sellers Clients 339

Housing Wire

APRIL 22, 2024

Check out Wise Pelican Typically, you’d mail the just sold letter to homeowners who live around a property you just helped your client to sell. The goal of this type of letter is to promote a new listing in the neighborhood, to position yourself as the expert by providing information about the listing, and to find more business.

Real Estate 369

Real Estate Open Houses Brokerage Real Estate Agent 369

Housing Wire

OCTOBER 20, 2023

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. Advertise open houses Post about open houses to both your grid and stories multiple times leading up to the event, as this ensures that it will reach the most people.

Real Estate 373

Real Estate Agents Real Estate Agent Decorating 373

Housing Wire

OCTOBER 24, 2024

Real estate referrals are the lifeblood of most top producers’ businesses. This is evident when you ask any highly successful agent where they find their clients. Inevitably, their answer will be “my past clients and sphere.” We’ll first cover what a referral referral is and how they can benefit your business.

Real Estate 334

Real Estate Real Estate Agent Agents Clients 334

Housing Wire

MARCH 22, 2024

As an added benefit, social media provides a space for client testimonials and reviews, which are invaluable for building an agent’s reputation and encouraging referrals. Once you create your content, you can use Meta Business Suite to boost posts on Instagram or Facebook, or create customized and targeted ads to reach your desired audience.

Real Estate 398

Real Estate Sellers Real Estate Agent Tools 398

Housing Wire

APRIL 16, 2024

As the engines of the housing and mortgage markets continue to sputter due to higher interest rates and fewer buyers, industry innovators are looking for ways to get their company’s wheels off the ground. Take, for example, Miami-based proptech firm Realfinity , which aims to challenge the status quo with a new business venture.

Real Estate Agent 432

Real Estate Agent Loan Officers Real Estate Agents 432

Housing Wire

OCTOBER 3, 2024

Every agent invites their friends and clients, and you can host it right in your office’s parking lot. Host an escape room party for clients and friends I did this one year for some of my VIP clients, and it was a HUGE hit. Gather prizes from local businesses who also want to get noticed in your neighborhood.

Real Estate 444

Real Estate Marketing Decorating Real Estate Agent 444

Housing Wire

FEBRUARY 11, 2022

Just before a customer buys a container of pre-made Borscht, they see Naumovych’s business cards and flyers that lay neatly near the checkout area. This advertising strategy, among a handful of others, has helped the LO connect with Russian-speaking Realtors and win the business of borrowers from former Soviet countries. “I

Marketing 406

Marketing Real Estate Agent Loan Officers Advertising 406

Housing Wire

NOVEMBER 1, 2024

Arguably, one of the most important functions of a real estate agent is to guide and be a subject matter expert to clients through the buying and selling processes. Put simply, a good agent is a sherpa who knows every step of the journey and expertly leads their client up the path. How do real estate agents get paid?

Real Estate 445

Real Estate Real Estate Agent Agents Brokerage 445

Housing Wire

DECEMBER 29, 2023

This way I can help them grow their business. The second project I’m working on is having a mobile app where the the client can download the app and use it to take care of their transaction. Non-QM is also a huge opportunity for originators to serve the needs of their clients and make much needed origination income.

Mortgage 473

Mortgage Loan Officers Inventory Business 473

Housing Wire

NOVEMBER 14, 2023

Baby boomers and millennials have dominated the home-buying conversation in recent decades, but a new generation of homeowners is browsing online listings, heading to open houses and planning their home-buying budget. Gen Z wants a separate space for business One thing Gen Z likes to keep behind closed doors is their work.

Real Estate 466

Real Estate Buyers Renovations Open Houses 466

Housing Wire

JANUARY 9, 2025

One major benefit to agents of working with sellers is the incredible marketing opportunities that come with each listing: a sign in the yard, open houses, social media content, door knocking in the neighborhood these are just a few of the many ways to leverage your MLS listings to find more clients. Host a broker open house.

Sellers 333

Sellers Real Estate Agents Real Estate Agent 333

Housing Wire

MARCH 25, 2024

During a virtual open house hosted by Keller Williams to answer agent and broker questions about the settlements in the commission lawsuits , the overwhelming message was for real estate professionals to focus on what they can control. Don’t panic.

Agents 414

Agents Advertising Real Estate Sellers 414

Housing Wire

DECEMBER 5, 2024

For decades, referrals have been the backbone of a real estate agents business. According to the Zillow Consumer Housing Trends Report, released in October, a full 37% of buyers found their agent online compared to only 31% who connected with their agent through a traditional referral source.

Agents 306

Agents Real Estate Agent Real Estate Clients 306

Housing Wire

JANUARY 10, 2024

John Ruhlin’s book Giftology sheds light on creating a strategic and thoughtful approach to gift-giving, offering real estate professionals a unique perspective on how to create positive impressions that last beyond the closing table and set you up for return and referral business. Add the clients’ names and the date of their closing.

Real Estate 358

Real Estate Clients Retail Client Relationships 358

Housing Wire

AUGUST 9, 2023

Maintaining a consistent pipeline of potential buyers and sellers ensures the business’s sustainability and growth, but it requires an immense amount of work and marketing expertise, which is often outside an agent’s core competencies. Automating client engagement Lead engagement is another crucial element of any real estate business.

Real Estate Agent 357

Real Estate Agent Real Estate Agents Clients 357

Housing Wire

FEBRUARY 28, 2024

If you’re struggling to market your business on social media, or worse, haven’t even started yet, you might be in for a rude awakening in 2024. This is why creating an avatar of your ideal client and creating content for them (and only them) should be your primary goal on social media. Having an open house?

Real Estate 430

Real Estate Marketing Tools Contracts 430

Housing Wire

MARCH 15, 2024

NEXA has always been focused on purchase loans , which means some of its LOs do significant business with buyers’ agents. Kortas believes that good buy-side agents will remain highly relevant and garner more business as competitors wash out. Caccia said that 80% of his business comes from buyers’ agents.

Buyers 514

Buyers Agents Mortgage Real Estate Agent 514

Housing Wire

JANUARY 12, 2024

What’s the secret to nurturing leads and turning them into loyal clients? As your real estate business expands, nurturing your growing client base inevitably leads to a need for improved communication. It’s a high-functioning customer relationship management (CRM) tool with robust features, integrations and automation.

Real Estate 440

Real Estate Real Estate Agent Tools Agents 440

Housing Wire

DECEMBER 16, 2024

The family-run brokerage firm recorded some legal w ins and losses , developed new tools for agents and clients , and navigated one of the slowest years for home sales in nearly three decades. The company has been in business since 1957 as we always say, we are a multigenerational company and that is not just a marketing phrase, Hanna said.

Real Estate 290

Real Estate Brokerage Agents Buyers 290

Housing Wire

NOVEMBER 20, 2024

As we emerge from the downturn, now is a great time to evaluate your company’s support for your business. Does it offer the necessary products, technology , and industry experience to thrive in both busy and slow cycles? Who’s getting the business? All this is true, but it’s no reason to make excuses. The last quarter?

Marketing 315

Marketing Loan Officers Realtors Business 315