Housing Wire

NOVEMBER 21, 2024

With its smart CRM, automated follow-ups, and easy-to-use marketing tools, you’ll never miss a chance to turn potential sellers into clients. Client generation platform (Source: Zurple ) If you’re looking for an easy way to stay top-of-mind with your leads, Zurple has your back. Market Leader has you covered.

Real Estate 370

Real Estate Real Estate Agent Sellers Clients 370

Housing Wire

JANUARY 14, 2025

After signing up for coaching with social media sensation Brandon Mulerin , his business began to skyrocket. ” Finding the right coach for your business isnt easy. Once Brandon discovered his niche at an open house, he immediately tripled down. Of course, not every niche will work in every market or for every agent.

Real Estate 370

Real Estate Open Houses Agents Real Estate Agent 370

Housing Wire

JANUARY 23, 2025

Knowing this, real estate agents should always find friendly, conversational ways to stay on their potential clients minds year-round. As a bonus, postcards can also serve as a heartfelt extension of your gratitude for the working relationship with past clients. Marketing tip Visuals are everything.

Real Estate 305

Real Estate Open Houses Real Estate Agent Design 305

Housing Wire

DECEMBER 16, 2024

The family-run brokerage firm recorded some legal w ins and losses , developed new tools for agents and clients , and navigated one of the slowest years for home sales in nearly three decades. The company has been in business since 1957 as we always say, we are a multigenerational company and that is not just a marketing phrase, Hanna said.

Real Estate 370

Real Estate Brokerage Agents Buyers 370

Housing Wire

MARCH 19, 2025

A client needed to see a house and of course they needed to see it immediately. Another agent was asking for an open house on the condo for the 3rd weekend in a row. Buyers and showings are the most time-consuming pieces of the business. The days of hosting a happy hour and hoping a few clients show up are fading.

Realtors 307

Realtors Marketing Real Estate Agents 307

Housing Wire

SEPTEMBER 18, 2024

Virtual open houses are a unique way to help you stand out from other agents as a tech-savvy marketer and can help get your listings in front of hundreds (possibly thousands) of potential buyers online. What is a virtual open house, and are they still worth it? That’s the gist of a virtual open house.

Open Houses 344

Open Houses Agents Real Estate Sellers 344

Housing Wire

NOVEMBER 1, 2024

Arguably, one of the most important functions of a real estate agent is to guide and be a subject matter expert to clients through the buying and selling processes. Put simply, a good agent is a sherpa who knows every step of the journey and expertly leads their client up the path. How do real estate agents get paid?

Real Estate 448

Real Estate Real Estate Agent Agents Brokerage 448

Housing Wire

FEBRUARY 10, 2025

The best advice I got from an experienced agent was simple but powerful: “Do as many open houses as you can.” Running open houses (among other strategies) has helped me build a sustainable career in real estate at Your Property People. You have secured your open house! Short on time?

Open Houses 290

Open Houses Agents Real Estate Property Taxes 290

Housing Wire

JULY 22, 2024

I also include tips and tricks to help you find your first clients faster than most new agents. Yet sometimes, there’s enough business coming in from the team that agents earn more money on a team than they would earn on their own. Is there one day a week you can work on your real estate business? Let’s dive in!

Real Estate Agent 448

Real Estate Agent Real Estate Clients Agents 448

Housing Wire

FEBRUARY 12, 2025

Ive spent years in the industry , and as my son prepares to take his NMLS exam, these are the key expectations I will share with him to navigate his first year in the business. Be selective: every agent you work with should match your commitment to doing the work and building a sustainable business. Its on you to figure it out.

Loan Officers 284

Loan Officers Real Estate Agent Open Houses Business 284

Housing Wire

JULY 8, 2024

Knowing what you’ll say in advance on a call, at an open house, or just chatting with your sphere makes you more confident — and confidence is the key that opens the door to opportunity in real estate. Below, you’ll find proven real estate scripts for 12 common situations to help you earn more business in 2024.

Real Estate 435

Real Estate Business Agents Sellers 435

Housing Wire

DECEMBER 6, 2024

Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Its up to us as agents to stay engaged and stay in contact with our clients. When you buy through our links, we may earn a commission. So, where do you start? Why send a regular real estate newsletter?

Real Estate 397

Real Estate Clients Tools Sellers 397

Housing Wire

JULY 20, 2023

There have been numerous studies done on client retention over the years, and while the exact figures vary, most suggest that it can be anywhere from five to 25 times more expensive to acquire a new client than to keep an existing one. Start by tracking your current business. Set, and stick to, client retention goals.

Clients 284

Clients Real Estate Open Houses Agents 284

Housing Wire

MARCH 26, 2025

But as soon as you get over that anxiety, the sooner youll realize how door knocking in real estate is a tried-and-true lead generation technique that will build your business. Door knocking is exactly what it sounds like: walking around a neighborhood to knock on the doors of potential clients. However, its a lot more than that.

Real Estate 367

Real Estate Real Estate Agent Agents Clients 367

Housing Wire

FEBRUARY 13, 2024

Don’t look at the names in your past client and sphere list and assume they would not do something. Commit to two open houses per week Maximize the return on those open houses. Call other agents that you have a relationship with that may not want to or can’t hold their own open houses.

Real Estate Agent 459

Real Estate Agent Real Estate Agents Open Houses 459

Housing Wire

APRIL 25, 2024

In 2024, agents have two choices; learn how to run your entire business from the apps on your phone or tablet, or find a new career. The days of running back to the office to write a tricky email to a client, follow up with a lead, or post on social media are long gone — and they’re never coming back.

Real Estate 467

Real Estate Agents Open Houses Tools 467

Housing Wire

MAY 3, 2024

The product is marketed toward real estate agents to help them build trust and credibility with their clients, a joint news release states. “In It can also help agents clearly communicate their unique value and services to homebuyers and other clients.

Real Estate Agent 459

Real Estate Agent Real Estate Open Houses Clients 459

Housing Wire

JULY 11, 2024

Not many people in any profession enjoy making cold calls to potential clients, but a venture capital-backed technology startup hopes to make it a little easier for real estate agents. The tool can initiate calls and engage with people using AI-generated, personalized scripts that adjust to the client as the call unfolds.

Tools 435

Tools Real Estate Agent Real Estate Open Houses 435

Housing Wire

JUNE 7, 2024

Listings are the life-blood of all successful real estate businesses, but making the leap from working primarily with buyers to working with sellers can be a challenge for many agents early in their careers. If you’re open to new ideas an d a fresh approach and you want to learn how to get more listings, keep reading! We all have.

Real Estate 468

Real Estate Open Houses Agents Sellers 468

Housing Wire

NOVEMBER 5, 2023

Through consistent and strategic prospecting, agents can create a steady flow of leads, ensuring continuous business opportunities. The objective is to build relationships, understand the needs of potential clients, and position yourself as a go-to resource when they are ready to buy or sell real estate.

Real Estate 476

Real Estate Tools Real Estate Agent Open Houses 476

Housing Wire

SEPTEMBER 28, 2020

This system uses virtual reality technology which allows clients to be put in a virtual representation of a property that hasn’t been built yet. “If you don’t like it, the real estate agent can handle the controls to switch out the floorplan and literally all the client has to do is put on a headset and be in this world.”

Brokerage 544

Brokerage Real Estate Agent Realty Real Estate 544

Housing Wire

APRIL 22, 2024

Check out Wise Pelican Typically, you’d mail the just sold letter to homeowners who live around a property you just helped your client to sell. The goal of this type of letter is to promote a new listing in the neighborhood, to position yourself as the expert by providing information about the listing, and to find more business.

Real Estate 466

Real Estate Open Houses Brokerage Real Estate Agent 466

Housing Wire

APRIL 30, 2024

As the July deadline for the implementation of the business practice changes outlined in the National Association of Realtors’ (NAR) commission lawsuit settlement agreement approaches, the trade organization is looking to iron out some details about buyer broker agreements.

Buyers 488

Buyers Open Houses Sellers Agents 488

Housing Wire

OCTOBER 13, 2023

Your prospective clients need to know hat you’re a real estate agent and you’re still an active player in the field. Establishing and maintaining your visibility involves actively engaging with potential clients, networking and participating in the local real estate community. And the more potential clients will trust you.

Real Estate Agent 497

Real Estate Agent Real Estate Agents Marketing 497

Housing Wire

OCTOBER 20, 2023

The world of real estate is constantly in flux, yet one thing remains true: Lead generation is one of the most important requirements for maintaining a successful real estate business. estate lead generation and client conversion. When executed correctly, open houses can lead to a revolving door of new clients and leads.

Real Estate 448

Real Estate Tools Open Houses Advertising 448

Housing Wire

NOVEMBER 1, 2023

“I think it will come down to the individual brokers to get the damages, and that kind of money will put a significant amount of the brokers out of business,” the Berkshire Hathaway HomeServices Drysdale Properties broker-owner said. This doesn’t have some immediate impact on the way that we conduct business.”

Open Houses 497

Open Houses Brokerage Agents Realtors 497

Housing Wire

NOVEMBER 16, 2023

Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage. Create interactive polls on platforms like Instagram stories and posts to boost engagement and better understand your client’s preferences.

Real Estate 435

Real Estate Marketing Real Estate Agent Tools 435

Housing Wire

OCTOBER 20, 2023

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. Advertise open houses Post about open houses to both your grid and stories multiple times leading up to the event, as this ensures that it will reach the most people.

Real Estate 435

Real Estate Agents Real Estate Agent Decorating 435

Housing Wire

FEBRUARY 26, 2024

Ahead, we list the best real estate marketing companies to help you grow your business. Whether you’re looking to build a custom website, launch effective email campaigns, enhance your social media presence or manage your client communications more effectively, these real estate marketing companies can help you do it. ProspectsPLUS!

Real Estate 345

Real Estate Business Real Estate Agent Marketing 345

Housing Wire

JULY 20, 2023

Whether new to the industry or a seasoned vet, it’s important to keep an open mind and innovate your strategies. By embracing different opportunities, agents can expand their chances of securing more listings and growing their business. By consistently delivering exceptional service, you build trust and loyalty with clients.

Housing Market 370

Housing Market Marketing Real Estate Client Relationships 370

Housing Wire

FEBRUARY 24, 2025

Using LinkedIn for real estate is a hidden gem for connecting with local business professionals. Thats a lot of opportunity for agents to find new LinkedIn real estate leads and grow their businesses. This is where past clients and colleagues can write reviews for you. Theres also a recommendations section.

Real Estate Agent 270

Real Estate Agent Real Estate Agents Tools 270

Housing Wire

JANUARY 10, 2024

John Ruhlin’s book Giftology sheds light on creating a strategic and thoughtful approach to gift-giving, offering real estate professionals a unique perspective on how to create positive impressions that last beyond the closing table and set you up for return and referral business. Add the clients’ names and the date of their closing.

Real Estate 462

Real Estate Clients Retail Client Relationships 462

Housing Wire

APRIL 16, 2024

As the engines of the housing and mortgage markets continue to sputter due to higher interest rates and fewer buyers, industry innovators are looking for ways to get their company’s wheels off the ground. Take, for example, Miami-based proptech firm Realfinity , which aims to challenge the status quo with a new business venture.

Real Estate Agent 488

Real Estate Agent Loan Officers Real Estate Agents 488

Housing Wire

FEBRUARY 9, 2024

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. It gives you a “first mover advantage”, providing robust follow-up tools that help you nurture potential seller clients with ease.

Real Estate 476

Real Estate Tools Marketing Real Estate Agent 476

Housing Wire

DECEMBER 5, 2024

For decades, referrals have been the backbone of a real estate agents business. According to the Zillow Consumer Housing Trends Report, released in October, a full 37% of buyers found their agent online compared to only 31% who connected with their agent through a traditional referral source.

Agents 370

Agents Real Estate Agent Real Estate Clients 370

Housing Wire

OCTOBER 3, 2024

Every agent invites their friends and clients, and you can host it right in your office’s parking lot. Host an escape room party for clients and friends I did this one year for some of my VIP clients, and it was a HUGE hit. Gather prizes from local businesses who also want to get noticed in your neighborhood.

Real Estate 476

Real Estate Decorating Marketing Real Estate Agent 476

Housing Wire

NOVEMBER 14, 2023

Baby boomers and millennials have dominated the home-buying conversation in recent decades, but a new generation of homeowners is browsing online listings, heading to open houses and planning their home-buying budget. Gen Z wants a separate space for business One thing Gen Z likes to keep behind closed doors is their work.

Real Estate 514

Real Estate Buyers Renovations Open Houses 514