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The 22 must-have real estate marketing tools for 2024

Housing Wire

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. When you buy through our links, we may earn a commission.

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16 real estate prospecting ideas, tips & tools for 2023

Housing Wire

Traditional prospecting involves more direct or physical methods like cold calling, door knocking, direct mail campaigns, and hosting open houses or community events. High-quality, relevant content such as blog posts, market reports, and property listings will not only provide value but also improve search engine rankings.

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Best real estate apps for agents in 2024

Housing Wire

These tools can help you cut your speed to lead time in half, market your business, generate and nurture leads, and even leverage bleeding-edge AI tools to 10x your productivity. It’s also an ideal tool for working with clients requiring the personal touch only video can provide.

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The ultimate guide to real estate lead generation ideas for  2023

Housing Wire

From upgrading your real estate website with eye-catching and functional marketing tools, to harnessing AI and a few other unconventional tactics, this guide explains the best lead generation ideas for real estate agents. Learn more Use this tool: SmartZip SmartZip uses predictive analytics to identify potential sellers in your area.

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

Zillow’s 2023 Consumer Housing Trends Report finds that first-time buyers now make up 50% of all home buyers, up from 45% last year and a meaningful jump from 37% in 2021. People’s choices in homes and locations are evolving, and they’re relying more on digital tools to find their perfect place.

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Open House Pros vs. Cons

Berkshire Hathaway

An open house is a scheduled amount of time where the home is open and available for viewing by potential buyers. Open houses have the ability to attract interested buyers and potentially lead to an offer, or alert the realtor to issues with the space.

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9 tips for homebuyers in non-disclosure states

Housing Wire

Even in a non-disclosure state, sale prices are listed on the Multiple Listing Service (MLS), and most real estate professionals are registered with their state’s MLS to gain access to this essential tool of the trade. Online real estate platforms, local newspapers, and real estate blogs are valuable sources of information.