Housing Wire

NOVEMBER 5, 2023

Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. There are numerous methods an agent can use to prospect, some traditional and others that leverage technology. Here are some different methods that real estate agents use to prospect for leads.

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Real Estate Tools Real Estate Agent Open Houses 421

Housing Wire

APRIL 25, 2024

In 2024, agents have two choices; learn how to run your entire business from the apps on your phone or tablet, or find a new career. These tools can help you cut your speed to lead time in half, market your business, generate and nurture leads, and even leverage bleeding-edge AI tools to 10x your productivity.

Real Estate 374

Real Estate Agents Open Houses Tools 374

Housing Wire

SEPTEMBER 18, 2024

Virtual open houses are a unique way to help you stand out from other agents as a tech-savvy marketer and can help get your listings in front of hundreds (possibly thousands) of potential buyers online. What is a virtual open house, and are they still worth it? That’s the gist of a virtual open house.

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Open Houses Agents Real Estate Sellers 282

Housing Wire

FEBRUARY 8, 2024

If you want to add effective real estate farming tips, tools and tactics to your marketing arsenal, our guide will show you how it’s done. Real estate farming, or geo-farming, is a lead generation strategy in which the agent focuses on a specific geographic area. In this article What is real estate farming?

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Real Estate Tools Agents Real Estate Agent 344

Housing Wire

JANUARY 25, 2024

The data are sobering: The Agent Movement Index , the number of experienced Realtors switching brokerages each month, was at its lowest level since 2016. The number of agents switching brokerages is ticking upward and markets are stabilizing across the country. If you want to learn how to recruit agents, now is the time.

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Real Estate Agent Real Estate Agents Brokerage 404

Housing Wire

JANUARY 14, 2025

If you dig a little deeper into the backgrounds of the agents on the Real Trends Verified list, you might think so. While this is sadly common for new agents, Brandon partially blames his lack of deals on an unlikely source his real estate coach. Of course, not every niche will work in every market or for every agent.

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Real Estate Open Houses Agents Real Estate Agent 369

Housing Wire

OCTOBER 13, 2023

It’s a weird time to be a real estate agent , and I see it all around me here in the Denver metro. But what happens to real estate agents when the market shifts and goes down? In fact, some of the most successful real estate agents have thrived even more when times are tough. I think that’s the thing most missed with agents.

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Real Estate Agent Real Estate Agents Marketing 487

Housing Wire

JUNE 7, 2024

Listings are the life-blood of all successful real estate businesses, but making the leap from working primarily with buyers to working with sellers can be a challenge for many agents early in their careers. As overall home sales decline on a national level, signing listings is more difficult than ever for agents of all experience levels.

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Real Estate Open Houses Agents Sellers 451

Housing Wire

SEPTEMBER 10, 2024

To help you find the best real estate website builder for your needs, our team of agents, brokers, and tech experts researched and ranked the best real estate website builders for 2024. Instead of learning to code or wrestling with WordPress, you can get your website up and running in an afternoon. stars on every major review platform.

Real Estate Agent 368

Real Estate Agent Real Estate Brokerage Agents 368

Housing Wire

DECEMBER 9, 2020

Agents the perfect tools to manage and market their prospects and listings, all in one centralized solution. It offers open house sign-ins that automatically convert into a prospect, easily shareable listings for social media, virtual open house capability, personalized marketing materials and so much more! #1.

Real Estate 383

Real Estate Real Estate Agent Open Houses Tools 383

Housing Wire

MAY 3, 2024

As a result, PrimeMLS’s 12,000 member agents will have access to RealReports’s wealth of property data. The product is marketed toward real estate agents to help them build trust and credibility with their clients, a joint news release states. “In

Real Estate Agent 403

Real Estate Agent Real Estate Open Houses Clients 403

Housing Wire

DECEMBER 5, 2024

For decades, referrals have been the backbone of a real estate agents business. But in an era where nearly everything begins with a Google search, the way buyers connect with agents has changed dramatically. Buyers are increasingly conducting their own online review of prospective agents before choosing one.

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Agents Real Estate Agent Real Estate Clients 306

Housing Wire

MARCH 22, 2024

With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. Generate seller leads using AI Artificial Intelligence (or AI) is changing the way agents work in so many ways, and that includes how we generate seller leads. Looking for more listing leads?

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Real Estate Sellers Real Estate Agent Tools 398

Housing Wire

OCTOBER 20, 2023

From upgrading your real estate website with eye-catching and functional marketing tools, to harnessing AI and a few other unconventional tactics, this guide explains the best lead generation ideas for real estate agents. Learn more Use this tool: SmartZip SmartZip uses predictive analytics to identify potential sellers in your area.

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Real Estate Tools Open Houses Advertising 402

Housing Wire

JULY 22, 2024

Watch any of the glamorous pseudo-reality real estate shows on TV, and you might be tempted to become a part-time real estate agent. There’s a ton of money to be made just by opening doors and looking glamorous — Right? Most of the agents you see on TV wearing $1500 outfits work 80+ hours per week. And I wasn’t alone.

Real Estate Agent 382

Real Estate Agent Real Estate Clients Agents 382

Housing Wire

AUGUST 9, 2023

Those unwilling to embrace and adopt these cutting-edge tools will likely be left behind. This piece will explore some of the key domains where AI is having the greatest impact for real estate agents, brokers and the innovative companies leading the charge. One example of a company looking to crack the lead gen code is Addressable.

Real Estate Agent 357

Real Estate Agent Real Estate Agents Clients 357

Housing Wire

OCTOBER 20, 2023

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. Sixty percent of agents surveyed believe that social media provides higher quality leads than the MLS. Sharing your success lends to your credibility as an agent.

Real Estate 373

Real Estate Agents Real Estate Agent Decorating 373

Housing Wire

NOVEMBER 16, 2023

Zillow’s 2023 Consumer Housing Trends Report finds that first-time buyers now make up 50% of all home buyers, up from 45% last year and a meaningful jump from 37% in 2021. People’s choices in homes and locations are evolving, and they’re relying more on digital tools to find their perfect place.

Real Estate 394

Real Estate Marketing Real Estate Agent Tools 394

Housing Wire

JANUARY 12, 2024

It’s a high-functioning customer relationship management (CRM) tool with robust features, integrations and automation. Below, we take a deep dive into the best real estate CRM solutions for solo agents, teams and brokerages. We looked for features like task automation, pipeline management and integration with other commonly used tools.

Real Estate 440

Real Estate Real Estate Agent Tools Agents 440

Housing Wire

MAY 21, 2024

Work with a real estate professional with MLS access In non-disclosure states, the role of real estate agents becomes even more crucial. Experienced agents have access to databases, networks, and resources that can help buyers gather information about recent sales in the area.

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Real Estate Agent Real Estate Inspection Valuation 425

Housing Wire

JANUARY 9, 2025

In this article, well cover the definition of a pocket listing, the pros and cons for both agents and sellers, and how to transact off-market legally and ethically. Instead, the property is marketed privately through the listing agent’s network, direct contacts or exclusive platforms. What is a pocket listing in real estate?

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Sellers Real Estate Agents Real Estate Agent 333

Housing Wire

APRIL 22, 2024

Access to a hyper-local agent is more important now than ever. You can absolutely send this type of mailer to homeowners around a recently sold property that someone else sold — but make sure you adjust the language and ensure it’s clear you were not the listing agent. I recommend getting permission from the listing agent first.

Real Estate 369

Real Estate Open Houses Brokerage Real Estate Agent 369

Inman

SEPTEMBER 11, 2024

In the new normal, open houses have once again become one of the most valuable lead sources available, team leader Carl Medford writes. Here's how to run one the right way and make the most of the opportunity it presents.

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Open Houses Tools Agents Marketing 176

Housing Wire

FEBRUARY 28, 2024

While you were pulling your hair out trying to come up with the perfect post idea, other agents in your farm area just…did it. It requires strategic planning, the right tools, and maybe most importantly, a mindset shift. That’s a lot of pressure for one phone call and where most new real estate agents fail. Guess what?

Real Estate 430

Real Estate Marketing Tools Contracts 430

Housing Wire

JULY 20, 2023

Whether new to the industry or a seasoned vet, it’s important to keep an open mind and innovate your strategies. By embracing different opportunities, agents can expand their chances of securing more listings and growing their business. Personalized communication is a powerful tool.

Housing Market 354

Housing Market Marketing Real Estate Client Relationships 354

Housing Wire

NOVEMBER 5, 2023

In an ever-changing real estate market, agents are looking for the best way to generate leads. 8 circle prospecting ideas — a deep dive 8 effective circle prospecting scripts 9 pro tips for expert-level circle prospecting 3 circle prospecting tools What is circle prospecting? Buying leads is easy but expensive.

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Real Estate Tools Real Estate Agent Agents 221

Housing Wire

SEPTEMBER 21, 2023

“It’s now entirely possible for us to qualify buyers for their dream home by the time they leave the open house. Agents submitting an offer at 8:30pm?

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Open Houses Contracts Finance Tools 413

Housing Wire

NOVEMBER 2, 2023

Real estate agents are always looking for vetted, high-quality leads — and especially so during 2023 market conditions. These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales.

Real Estate 381

Real Estate Real Estate Agent Tools Agents 381

Housing Wire

NOVEMBER 29, 2023

However, some lead generation tools do some of the pre-vetting for you, and using an effective CRM that helps you organize, nurture and manage your communication with new real estate leads can help you set realistic targets and be successful with this approach. Use this tool: FloDesk Looking for a way to make your brand pop?

Real Estate 393

Real Estate Buyers Tools Real Estate Agent 393

Housing Wire

JULY 8, 2024

As a broker and real estate coach, I’m always surprised when new agents tell me they don’t want to use real estate scripts. Knowing what you’ll say in advance on a call, at an open house, or just chatting with your sphere makes you more confident — and confidence is the key that opens the door to opportunity in real estate.

Real Estate 376

Real Estate Business Agents Sellers 376

Housing Wire

JANUARY 26, 2023

Typing phrases like “$700K homes in Charlotte with a backyard” or “open house near me with four bedrooms” in the search bar will either show potential homebuyers their matches or will notify them when new qualifying listings are available, according to the statement.

Open Houses 384

Open Houses Tools Real Estate Modernization 384

Housing Wire

NOVEMBER 21, 2024

That’s where text messaging for real estate agents comes in — it’s quick, personal, and gets straight to the point. With its smart CRM, automated follow-ups, and easy-to-use marketing tools, you’ll never miss a chance to turn potential sellers into clients. Market Leader has you covered. This will reduce the chance of miscommunication.

Real Estate 339

Real Estate Real Estate Agent Sellers Clients 339

Housing Wire

OCTOBER 17, 2023

Whether you’re a seasoned real estate agent looking to expand your reach or a newcomer eager to establish your digital footprint, ahead we delve into the best real estate lead generation websites for 2023. Increasingly, real estate agents understand the significance of optimizing their online presence to attract leads.

Real Estate 409

Real Estate Real Estate Agent Agents Tools 409

Housing Wire

JANUARY 20, 2022

The study found that among the eight homes viewed by buyers, three were viewed only online through virtual or video tours, or virtual open houses. In 2021, 95% of buyers use online tools to look for houses, with 51% reporting that they found their eventual home online.

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Buyers Inventory Open Houses Technology 448

Housing Wire

OCTOBER 21, 2020

The housing market faced a lot of uncertainty when COVID-19 caused the real estate industry to pause under shut-downs, but low interest rates and the desire for more space has turned this year into a boom time for real estate agents. HousingWire caught up with real estate agents across the U.S. It’s crazy,” Lamacchia said.

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Housing Market Marketing Real Estate Agent Real Estate 545

Housing Wire

JANUARY 10, 2024

In one moment, you may be a content creator, and in the next, a customer service agent, administrative assistant, marketing strategist, copywriter and editor — all in one. Yet, in a competitive real estate market, agents don’t always have the luxury of investing months into long-term brand-building.

Real Estate 357

Real Estate Real Estate Agent Tools Contracts 357

Housing Wire

FEBRUARY 11, 2022

LOs interviewed by HousingWire say that they have actively ramped up their attempts to connect with prospective borrowers and real estate agents. And though there are many creative avenues to get purchase business, cold calling and appearing at open houses to connect with real estate agents is here to stay, LOs told HousingWire.

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Marketing Real Estate Agent Loan Officers Advertising 406