Housing Wire

JANUARY 14, 2025

If you dig a little deeper into the backgrounds of the agents on the Real Trends Verified list, you might think so. While this is sadly common for new agents, Brandon partially blames his lack of deals on an unlikely source his real estate coach. Of course, not every niche will work in every market or for every agent.

Real Estate 370

Real Estate Open Houses Agents Real Estate Agent 370

Housing Wire

FEBRUARY 24, 2025

While many agents are all-in on Instagram, TikTok, or YouTube, theres another social media platform thats incredibly powerful: LinkedIn. Keep reading to learn why LinkedIn for real estate agents is so important, plus tips to optimize your profile and how to get real estate leads on LinkedIn. Theres also a recommendations section.

Real Estate Agent 286

Real Estate Agent Real Estate Agents Tools 286

Housing Wire

JULY 11, 2024

Not many people in any profession enjoy making cold calls to potential clients, but a venture capital-backed technology startup hopes to make it a little easier for real estate agents. The tool can initiate calls and engage with people using AI-generated, personalized scripts that adjust to the client as the call unfolds.

Tools 435

Tools Real Estate Agent Real Estate Open Houses 435

Housing Wire

FEBRUARY 12, 2025

Real estate thank you notes are an easy, underutilized tool in the real estate world. It adds a personal touch and makes me stand out from all the other agents out there. Ill share my strategies and templates so youll be ready to write amazing thank you notes to your clients and stand out among the real estate agents in your area.

Real Estate 356

Real Estate Clients Real Estate Agent Open Houses 356

Housing Wire

FEBRUARY 10, 2025

The best advice I got from an experienced agent was simple but powerful: “Do as many open houses as you can.” Running open houses (among other strategies) has helped me build a sustainable career in real estate at Your Property People. You have secured your open house!

Open Houses 295

Open Houses Agents Real Estate Property Taxes 295

Housing Wire

JANUARY 23, 2025

Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit ENTER on their first Google search. Knowing this, real estate agents should always find friendly, conversational ways to stay on their potential clients minds year-round.

Real Estate 305

Real Estate Open Houses Real Estate Agent Design 305

Housing Wire

APRIL 25, 2024

In 2024, agents have two choices; learn how to run your entire business from the apps on your phone or tablet, or find a new career. These tools can help you cut your speed to lead time in half, market your business, generate and nurture leads, and even leverage bleeding-edge AI tools to 10x your productivity.

Real Estate 467

Real Estate Agents Open Houses Tools 467

Housing Wire

FEBRUARY 9, 2024

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. When you buy through our links, we may earn a commission.

Real Estate 476

Real Estate Tools Marketing Real Estate Agent 476

Housing Wire

DECEMBER 16, 2024

The family-run brokerage firm recorded some legal w ins and losses , developed new tools for agents and clients , and navigated one of the slowest years for home sales in nearly three decades. Hanna said this led the company to revamp some of its agent education. It created a buyer representation certificate for agents.

Real Estate 370

Real Estate Brokerage Agents Buyers 370

Housing Wire

NOVEMBER 5, 2023

Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. There are numerous methods an agent can use to prospect, some traditional and others that leverage technology. Here are some different methods that real estate agents use to prospect for leads.

Real Estate 476

Real Estate Tools Real Estate Agent Open Houses 476

Housing Wire

SEPTEMBER 18, 2024

Virtual open houses are a unique way to help you stand out from other agents as a tech-savvy marketer and can help get your listings in front of hundreds (possibly thousands) of potential buyers online. What is a virtual open house, and are they still worth it? That’s the gist of a virtual open house.

Open Houses 344

Open Houses Agents Real Estate Sellers 344

Housing Wire

NOVEMBER 21, 2024

That’s where text messaging for real estate agents comes in — it’s quick, personal, and gets straight to the point. With its smart CRM, automated follow-ups, and easy-to-use marketing tools, you’ll never miss a chance to turn potential sellers into clients. Market Leader has you covered. This will reduce the chance of miscommunication.

Real Estate 370

Real Estate Real Estate Agent Sellers Clients 370

Housing Wire

MARCH 19, 2025

A client needed to see a house and of course they needed to see it immediately. Another agent was asking for an open house on the condo for the 3rd weekend in a row. I have tried being a solo agent, team, and everything in between, but lets face it the market is tough right now. So, Ive made a change.

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Realtors Marketing Real Estate Agents 321

Housing Wire

FEBRUARY 8, 2024

If you want to add effective real estate farming tips, tools and tactics to your marketing arsenal, our guide will show you how it’s done. Real estate farming, or geo-farming, is a lead generation strategy in which the agent focuses on a specific geographic area. In this article What is real estate farming?

Real Estate 446

Real Estate Tools Agents Real Estate Agent 446

Housing Wire

OCTOBER 24, 2024

This is evident when you ask any highly successful agent where they find their clients. That’s wonderful and something to be admired, yet I’ve had many agents who are earlier in their careers ask me HOW these agents built this referral machine. Asking for referrals can be intimidating for some agents and it can feel sales-y.

Real Estate 433

Real Estate Real Estate Agent Agents Clients 433

Housing Wire

DECEMBER 6, 2024

Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Its up to us as agents to stay engaged and stay in contact with our clients. Content: Agents can include any combination of data and information. When you buy through our links, we may earn a commission. Lets dive in!

Real Estate 397

Real Estate Clients Tools Sellers 397

Housing Wire

SEPTEMBER 10, 2024

To help you find the best real estate website builder for your needs, our team of agents, brokers, and tech experts researched and ranked the best real estate website builders for 2024. Instead of learning to code or wrestling with WordPress, you can get your website up and running in an afternoon. stars on every major review platform.

Real Estate Agent 448

Real Estate Agent Real Estate Brokerage Agents 448

Housing Wire

JANUARY 25, 2024

The data are sobering: The Agent Movement Index , the number of experienced Realtors switching brokerages each month, was at its lowest level since 2016. The number of agents switching brokerages is ticking upward and markets are stabilizing across the country. If you want to learn how to recruit agents, now is the time.

Real Estate Agent 448

Real Estate Agent Real Estate Agents Brokerage 448

Housing Wire

DECEMBER 5, 2024

For decades, referrals have been the backbone of a real estate agents business. But in an era where nearly everything begins with a Google search, the way buyers connect with agents has changed dramatically. Buyers are increasingly conducting their own online review of prospective agents before choosing one.

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Agents Real Estate Agent Real Estate Clients 370

Housing Wire

MAY 3, 2024

As a result, PrimeMLS’s 12,000 member agents will have access to RealReports’s wealth of property data. The product is marketed toward real estate agents to help them build trust and credibility with their clients, a joint news release states. “In

Real Estate Agent 459

Real Estate Agent Real Estate Open Houses Clients 459

Housing Wire

MARCH 26, 2025

Other goals of door knocking you should keep in mind are: Building rapport in a neighborhood Establish yourself as the go-to agent in a specific farm area Make listing appointments Gather contacts Work in conjunction with other marketing strategies (e.g. and cater specifically to real estate agents. Im [Name] with [Company].

Real Estate 367

Real Estate Real Estate Agent Agents Clients 367

Housing Wire

OCTOBER 13, 2023

It’s a weird time to be a real estate agent , and I see it all around me here in the Denver metro. But what happens to real estate agents when the market shifts and goes down? In fact, some of the most successful real estate agents have thrived even more when times are tough. I think that’s the thing most missed with agents.

Real Estate Agent 497

Real Estate Agent Real Estate Agents Marketing 497

Housing Wire

JUNE 7, 2024

Listings are the life-blood of all successful real estate businesses, but making the leap from working primarily with buyers to working with sellers can be a challenge for many agents early in their careers. As overall home sales decline on a national level, signing listings is more difficult than ever for agents of all experience levels.

Real Estate 468

Real Estate Open Houses Agents Sellers 468

Housing Wire

JULY 22, 2024

Watch any of the glamorous pseudo-reality real estate shows on TV, and you might be tempted to become a part-time real estate agent. There’s a ton of money to be made just by opening doors and looking glamorous — Right? Most of the agents you see on TV wearing $1500 outfits work 80+ hours per week. And I wasn’t alone.

Real Estate Agent 448

Real Estate Agent Real Estate Clients Agents 448

Housing Wire

DECEMBER 9, 2020

Agents the perfect tools to manage and market their prospects and listings, all in one centralized solution. It offers open house sign-ins that automatically convert into a prospect, easily shareable listings for social media, virtual open house capability, personalized marketing materials and so much more! #1.

Real Estate 397

Real Estate Real Estate Agent Open Houses Tools 397

Housing Wire

OCTOBER 20, 2023

From upgrading your real estate website with eye-catching and functional marketing tools, to harnessing AI and a few other unconventional tactics, this guide explains the best lead generation ideas for real estate agents. Learn more Use this tool: SmartZip SmartZip uses predictive analytics to identify potential sellers in your area.

Real Estate 448

Real Estate Tools Open Houses Advertising 448

Housing Wire

MARCH 22, 2024

With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. Generate seller leads using AI Artificial Intelligence (or AI) is changing the way agents work in so many ways, and that includes how we generate seller leads. Looking for more listing leads?

Real Estate 448

Real Estate Sellers Real Estate Agent Tools 448

Housing Wire

APRIL 22, 2024

Access to a hyper-local agent is more important now than ever. You can absolutely send this type of mailer to homeowners around a recently sold property that someone else sold — but make sure you adjust the language and ensure it’s clear you were not the listing agent. I recommend getting permission from the listing agent first.

Real Estate 467

Real Estate Open Houses Brokerage Real Estate Agent 467

Housing Wire

OCTOBER 20, 2023

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. Sixty percent of agents surveyed believe that social media provides higher quality leads than the MLS. Sharing your success lends to your credibility as an agent.

Real Estate 435

Real Estate Agents Real Estate Agent Decorating 435

Housing Wire

MARCH 24, 2025

As a listing agent, showcasing your sellers properties in the absolute best light possible is a vital component of the service you provide them. Buyers are more inclined to stop by an open house or set up a private showing on listings that look great online. This can make a big difference for newer agents just starting out.

Real Estate 207

Real Estate Real Estate Agent Agents Sellers 207

Housing Wire

MAY 21, 2024

Work with a real estate professional with MLS access In non-disclosure states, the role of real estate agents becomes even more crucial. Experienced agents have access to databases, networks, and resources that can help buyers gather information about recent sales in the area.

Real Estate Agent 488

Real Estate Agent Real Estate Inspection Valuation 488

Housing Wire

NOVEMBER 16, 2023

Zillow’s 2023 Consumer Housing Trends Report finds that first-time buyers now make up 50% of all home buyers, up from 45% last year and a meaningful jump from 37% in 2021. People’s choices in homes and locations are evolving, and they’re relying more on digital tools to find their perfect place.

Real Estate 435

Real Estate Marketing Real Estate Agent Tools 435

Housing Wire

JANUARY 12, 2024

It’s a high-functioning customer relationship management (CRM) tool with robust features, integrations and automation. Below, we take a deep dive into the best real estate CRM solutions for solo agents, teams and brokerages. We looked for features like task automation, pipeline management and integration with other commonly used tools.

Real Estate 476

Real Estate Real Estate Agent Tools Agents 476

Housing Wire

AUGUST 9, 2023

Those unwilling to embrace and adopt these cutting-edge tools will likely be left behind. This piece will explore some of the key domains where AI is having the greatest impact for real estate agents, brokers and the innovative companies leading the charge. One example of a company looking to crack the lead gen code is Addressable.

Real Estate Agent 370

Real Estate Agent Real Estate Agents Clients 370

Housing Wire

NOVEMBER 2, 2023

Real estate agents are always looking for vetted, high-quality leads — and especially so during 2023 market conditions. These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales.

Real Estate 459

Real Estate Real Estate Agent Tools Agents 459

Inman

SEPTEMBER 11, 2024

In the new normal, open houses have once again become one of the most valuable lead sources available, team leader Carl Medford writes. Here's how to run one the right way and make the most of the opportunity it presents.

Open Houses 190

Open Houses Tools Agents Marketing 190

Housing Wire

JANUARY 9, 2025

In this article, well cover the definition of a pocket listing, the pros and cons for both agents and sellers, and how to transact off-market legally and ethically. Instead, the property is marketed privately through the listing agent’s network, direct contacts or exclusive platforms. What is a pocket listing in real estate?

Sellers 397

Sellers Real Estate Agents Real Estate Agent 397