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Ryan Serhant launches broad-based sales training tool 

Housing Wire

Serhant has teamed up with former NBC News producer Kyle Scott to unveil SellIt, a sales training platform tailored for all types of entrepreneurs. We’ve packaged it all into our membership courses, playbooks, coaching and community to give you the tools to know exactly what to do, and when. I really want to change the face of sales.”

Training 348
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Real Brokerage pulls out the stops to prep for new commission rules

Housing Wire

The playbook includes videos, tools and other resources that agents can use to comply with the rule changes. “We Real hosted a live webcast, the “Future-Proofing Buyer Representation Workshop,” that is available on the company’s YouTube channel. Next week, the brokerage will offer daily interactive training and role-play sessions.

Brokerage 448
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JPAR’s Tiffani Marroquin urges real estate firms to view AI as a collaborative partner, not a threat

Housing Wire

Marroquin: I hosted a workshop where I like to call it, creating the second business brain, which is a knowledge base that has been input into ChatGPT, and you’re creating your own custom GPT for your business. There’s so many different tools. And initially, it led me into real estate.

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The anatomy of a successful real estate recruitment funnel

Housing Wire

Webinars and workshops: Organize events that showcase your brokerage’s expertise and the benefits of joining your team. Showcase Technology : If your brokerage uses advanced tools and technologies that can simplify their workflow, highlight them without overwhelming them. Turn your brokerage into a solution.

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Why regular check-ins are the unsung heroes of agent retention

Housing Wire

During these meetings, you can explore how agents might better utilize the brokerage’s resources — be it marketing support, technology tools or training modules — to maximize their independent initiatives. For a newer agent, discussions may focus more on training and basic sales techniques.

Agents 468
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Will AI replace mortgage jobs? Not exactly, execs say

Housing Wire

Bressler and the other executives spoke during the MISMO workshop on AI and mortgages held in San Francisco, California, on Monday. It takes a lot of time to train those models to curate the right data to move forward into different levels of underwriting or decision-making to do it safely. But it takes a lot of human power.

Mortgage 458
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Opinion: The role of the LO will soon be very different

Housing Wire

To succeed, companies will need to empower their teams with the tools, training and decision-making authority to help them win share on a loan-by-loan, borrower-by-borrower basis as quickly as possible. To expand market share, the top lenders will recruit and retain the very best producers in a number of ways.