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“I scratch your back and you scratch mine”: How Realtors are working together in a tough market

Housing Wire

This not only strengthens their pitch to sellers but also provides a level of assurance that the advice is well-rounded and informed. Sellers are more likely to trust a team’s consensus over a single agent’s opinion, making it easier to secure listings. Word-of-mouth is still a powerful tool.

Realtors 321
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Final Offer acquires off-market listings platform Private Collection

Housing Wire

“The acquisition of Private Collection accelerates Final Offers market share of enterprise brokerage customers seeking to provide their agents with a tool to share off-market listings within their brokerage as well as their clients and prospective clients,” Final Offer said in a prepared statement.

Marketing 397
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RealReports partners with San Francisco Realtors to provide AI-based property intelligence

Housing Wire

RealReports , a proptech firm that offers an artificial intelligence-based platform for property data , announced a new partnership this week with the San Francisco Association of Realtors (SFAR) to provide access to its tool to an estimated 5,000 members in the Bay Area.

Realtors 468
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Are the legal risks of private listing networks real?

Housing Wire

The debate surrounding the National Association of Realtors (NAR) Clear Cooperation Policy is raging on. It’s one thing to offer sellers the ability to list off MLS, but it’s a lawsuit waiting to happen if your agents are telling sellers it will increase the sales price of the home.

Legal 374
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Zillow CEO Jeremy Wacksman: ‘We do tech so you can do real estate’

Housing Wire

Wacksman: That’s the Zillow app for a buyer and a seller. What does the buyer or seller want? One has to keep up with where the buyer and seller is going. Anytime you give consumers more tools, they become more empowered and efficient, but that efficiency doesn’t mean they spend less time dreaming and shopping.

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Nothing burger? Smart move? Industry reacts to NAR’s CCP changes

Housing Wire

Under what NAR is calling its MLS Listing Options for Sellers policy , sellers will have the option to delay marketing their listing publicly as long as they sign the required disclosure. They didnt come up with a solution, they just side stepped the whole issue.

Sellers 366
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Lone Wolf launches new tools designed to help buyer agents

Housing Wire

The real estate software company is launching a “Buyer’s Agent Club” that is designed to assist agents in navigating an uncertain time in the industry through resources, tools and training. ” The new product comes in response to changes related to the $418 million settlement agreed to by the National Association of Realtors (NAR).

Design 430