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How to set up your real estate agent Facebook page to get more leads

Housing Wire

While they may not be as trendy as they once were, a well-crafted real estate agent Facebook page is still the best way to generate leads on social media. Your Facebook page can help you build your personal brand, network with other agents across the country (hello, referral partners!)

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Savvy real estate agents look beyond ChatGPT

Housing Wire

Too many real estate agents are watching artificial intelligence (AI) from the sidelines, assuming technology will never replace them. They repeat the mantra “Home buyers and sellers will always need a real estate agent.” So how can real estate agents be so cavalier about their job?

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Top five questions to ask a potential real estate agent

Housing Wire

In today’s red-hot market, you need a real estate agent who can get creative, play hardball in negotiations, and help you stand out from the pack in a bidding war. And not everyone — even an agent recommended to you by a friend or loved one — is up to the task. More for Real Estate Enthusiasts.

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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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RealTrends launches real estate agent and team city rankings

Housing Wire

The RealTrends Verified City Rankings are based on the agent’s and team’s physical location, as submitted to RealTrends in the submission application. RealTrends excludes transactions such as commercial, rentals, lease, land, empty lots, and outside referred business from published totals.

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In defense of the individual real estate agent

Housing Wire

I saw a social media post recently by our local ‘mega-agent’ entitled: “Breaking News: Individual Real Estate agents added to Endangered Professions List!”. This post compares the individual real estate agent to “a tennis player using a wooden racket” or “a football player with a leather helmet.”

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How lenders can build valuable referral relationships with real estate agents

Housing Wire

The ideal real estate agent-lender relationship is symbiotic: the agent earns trust with their borrowers by connecting them with a great lending resource, while the lender receives a steady stream of business from the agent. Still, lenders are wise to cultivate rapport with real estate agents.