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How to host a successful virtual open house: Tips from a broker

Housing Wire

Virtual open houses are a unique way to help you stand out from other agents as a tech-savvy marketer and can help get your listings in front of hundreds (possibly thousands) of potential buyers online. What is a virtual open house, and are they still worth it? That’s the gist of a virtual open house.

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New Atllas AI tool aims to simplify cold calls

Housing Wire

Atllas is launching a new artificial intelligence tool, Cold Call AI , that the company said is designed to streamline the process of reaching out to prospective home buyers and sellers. The tool can initiate calls and engage with people using AI-generated, personalized scripts that adjust to the client as the call unfolds.

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Lone Wolf launches new tools designed to help buyer agents

Housing Wire

The real estate software company is launching a “Buyer’s Agent Club” that is designed to assist agents in navigating an uncertain time in the industry through resources, tools and training. The role of the buyer’s agent has been turned on its head and Lone Wolf Technologies wants to help.

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NAR: 31% of Realtors say they feel unsafe at open houses

Housing Wire

According to the report, 31% of Realtors said they feel unsafe during an open house or showings, and 27% said they feel unsafe when meeting a new client for the first time at a scheduled location or property. Realtors also have to contend with the people they allow into house. Those fears are not unfounded.

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. When you buy through our links, we may earn a commission.

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8 tips for optimizing opportunity at your next open house

Inman

In the new normal, open houses have once again become one of the most valuable lead sources available, team leader Carl Medford writes. Here's how to run one the right way and make the most of the opportunity it presents.

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16 real estate prospecting ideas, tips & tools for 2023

Housing Wire

Traditional prospecting involves more direct or physical methods like cold calling, door knocking, direct mail campaigns, and hosting open houses or community events. Analyzing ad performance through the platforms’ analytics tools is crucial for optimizing campaigns and ensuring a good return on investment.