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23 creative open house ideas to drive foot traffic, get leads and sell fast

Housing Wire

Even amid the growing popularity of TikTok videos and Instagram reels, real estate open houses are still one of the best ways to get new clients in the door (quite literally!). The right open house strategies will generate leads and establish your brand presence in high-demand neighborhoods among your most desired clientele.

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Brokerage uses VR to get consumers inside houses that haven’t been built yet

Housing Wire

Urban District Realty , a Washington, D.C.-based Over the last few months, iBuyers and brokerages alike have launched solutions to keeping business going during the pandemic, including virtual home tours , 3D home tours and hosting virtual open houses.

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Brokers prepare for changes after Sitzer/Burnett commission lawsuit verdict

Housing Wire

Pearson also has concerns about what this will now mean for how she and her agents handle client meetings or how to word things on open house fliers. “I I am working with an attorney to figure out how we are going to talk to people that come into open houses and what language we use on open house fliers,” Pearson said.

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Why there are so few real estate agents of color

Housing Wire

James Dunn of eXp Realty surprised a client with his answer to their question, “You’re white, right?”. Amy Kong of Trust Real Estate hosts open houses where people ask, “Where is the agent?”. Sudi Hernandez of Cloud 9 Real Estate Group loses leads when a client hears her Cuban accent.

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‘Longest open house ever’ lasts 64 hours, raises $40K for Alzheimer’s

Inman

Since then, Olson has raised more than $40,000 for the Alzheimer's Association through several record-breaking open house events. Fargo-based agent Kyle Olson lost his father to Alzheimer's in 2018.

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New Atllas AI tool aims to simplify cold calls

Housing Wire

OpenHome is a platform for managing open-house visitors, with the goal of progressing these leads into closed sales. According to Bardi’s LinkedIn, he attended the University of Southern California and worked as a real estate broker at Rodeo Realty for a year. The company is based in Beverly Hills, California.

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Real estate Instagram accounts: 21 agents & influencers to follow right now

Housing Wire

From client quirks to open-house mishaps, his posts are so relatable that youll swear hes been shadowing your day-to-day. Nava Realty Group: @navarealtygroup Content style: Texas-sized real estate with a luxury touch Nava Realty Groups brand consistency is on point as they showcase Texas real estate with a touch of luxury.