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23 creative open house ideas to drive foot traffic, get leads and sell fast

Housing Wire

Even amid the growing popularity of TikTok videos and Instagram reels, real estate open houses are still one of the best ways to get new clients in the door (quite literally!). The right open house strategies will generate leads and establish your brand presence in high-demand neighborhoods among your most desired clientele.

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Real estate Instagram accounts: 21 agents & influencers to follow right now

Housing Wire

From client quirks to open-house mishaps, his posts are so relatable that youll swear hes been shadowing your day-to-day. Nava Realty Group: @navarealtygroup Content style: Texas-sized real estate with a luxury touch Nava Realty Groups brand consistency is on point as they showcase Texas real estate with a touch of luxury.

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Brokers prepare for changes after Sitzer/Burnett commission lawsuit verdict

Housing Wire

Pearson also has concerns about what this will now mean for how she and her agents handle client meetings or how to word things on open house fliers. “I I am working with an attorney to figure out how we are going to talk to people that come into open houses and what language we use on open house fliers,” Pearson said.

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Why there are so few real estate agents of color

Housing Wire

James Dunn of eXp Realty surprised a client with his answer to their question, “You’re white, right?”. Amy Kong of Trust Real Estate hosts open houses where people ask, “Where is the agent?”. Just 6% of all of the National Association of Realtors’ 1.4

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Door knocking for real estate: The ultimate guide + scripts

Housing Wire

The National Association of Realtors reports that online real estate conversion rates are between 0.4% Im Gina Baker with ABC Realty. Script 2 – Open house close by Agent: Hi, how are you? Theyre currently selling their home, and we hosted an open house on [Date]. If someone says no, thats ok.

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The ‘double-edged sword’ of dual licensing

Housing Wire

Due to major policy changes from federal agencies and the proposed settlement agreement by the National Association of Realtors (NAR) in the commission lawsuits, more companies and professionals are venturing into dual licensing — also called dual capacity. It’s something I didn’t anticipate, but I understand it.”

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‘Don’t panic:’ KW executives address agent questions on NAR commission settlement

Housing Wire

During a virtual open house hosted by Keller Williams to answer agent and broker questions about the settlements in the commission lawsuits , the overwhelming message was for real estate professionals to focus on what they can control. Don’t panic. The executives said they received more than 150 questions.

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