Housing Wire

APRIL 22, 2024

Check out these nine downloadable real estate prospecting letter templates to help you make an impression in your neighborhood or zip code. My name is (your name), and I’m a licensed real estate professional with (your brokerage). Please think of me as your go-to resource for all things real estate.

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Housing Wire

NOVEMBER 5, 2023

Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. The objective is to build relationships, understand the needs of potential clients, and position yourself as a go-to resource when they are ready to buy or sell real estate.

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Housing Wire

NOVEMBER 1, 2024

Whether you’re looking to start a career in real estate, already have one or are involved in real estate transactions, you may find yourself wondering about industry terminology and job titles. So, let’s start with the basics: What is a real estate broker vs. an agent? Summary What is a real estate agent?

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Housing Wire

APRIL 25, 2024

If you want to thrive this year, choosing the right real estate apps is crucial. To help, we reviewed hundreds of options to put together this list of the best real estate apps for 2024. Pivo lets you create professional-quality, 3D tours videos with your smartphones –without the monthly subscription fees.

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Housing Wire

FEBRUARY 9, 2024

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. We know — you didn’t get into real estate for the love of marketing or tech.

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Housing Wire

JULY 8, 2024

As a broker and real estate coach, I’m always surprised when new agents tell me they don’t want to use real estate scripts. Below, you’ll find proven real estate scripts for 12 common situations to help you earn more business in 2024. This is [name] with [brokerage]. Lead with value!

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Housing Wire

NOVEMBER 21, 2024

In this article, we’ve gathered 30 real estate text message scripts designed to help you connect with leads, nurture relationships, and get more deals to the closing table this coming year. When it comes to selling real estate, communication and timing can make or break your success. Can we discuss your goals?

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Housing Wire

DECEMBER 6, 2024

Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Building on existing relationships is the quickest and easiest way to keep your pipeline filled with active buyers and sellers, so you dont have to worry about dry spells. Summary What is a real estate newsletter?

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Housing Wire

OCTOBER 24, 2024

Real estate referrals are the lifeblood of most top producers’ businesses. In this article, you’ll find nine tried-and-true ways to start and grow your real estate referral business. Summary What is a real estate referral? Sometimes, a real estate agent may choose not to work with a specific buyer or seller.

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Housing Wire

SEPTEMBER 18, 2024

Virtual open houses are a unique way to help you stand out from other agents as a tech-savvy marketer and can help get your listings in front of hundreds (possibly thousands) of potential buyers online. What is a virtual open house, and are they still worth it? That’s the gist of a virtual open house.

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Housing Wire

FEBRUARY 13, 2024

A question I love to ask potential sellers is “By when would you like your home sold to the right buyer?” Commit to two open houses per week Maximize the return on those open houses. Call other agents that you have a relationship with that may not want to or can’t hold their own open houses.

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Housing Wire

FEBRUARY 28, 2024

To help, I put together my best strategies for real estate social media marketing that still work in 2024, common mistakes to avoid, how to choose which platforms to focus on, and my favorite free and paid social media tools that can cut your work in half. Social media gives you the perfect opportunity to build a brand that resonates.

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Housing Wire

APRIL 1, 2021

Sudi Hernandez of Cloud 9 Real Estate Group loses leads when a client hears her Cuban accent. Amy Kong of Trust Real Estate hosts open houses where people ask, “Where is the agent?”. These are instances of racism experienced by Hispanic, Black and Asian real estate agents. Already a member?

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Housing Wire

JANUARY 10, 2024

Between leveraging your personal network, filming YouTube videos and even the unpleasant task of cold prospecting, real estate professionals today wear all the hats. Yet, in a competitive real estate market, agents don’t always have the luxury of investing months into long-term brand-building.

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Housing Wire

OCTOBER 20, 2023

The world of real estate is constantly in flux, yet one thing remains true: Lead generation is one of the most important requirements for maintaining a successful real estate business. Particularly in the 2023 economy, with interest rates on mortgage rates stubbornly perched around 7.5% By being true to yourself.

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Housing Wire

SEPTEMBER 24, 2020

On Wednesday, real estate tech company Zigzy launched beta testing of Townify, a solution that enables real estate agents to host virtual open houses , which has become a necessity in a time when we are told to remain socially distant, the company said in a release. Additionally, 75% of U.S.

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Housing Wire

JANUARY 12, 2024

As your real estate business expands, nurturing your growing client base inevitably leads to a need for improved communication. The best real estate CRM solution is the one that will manage your client interactions, increase the number of touchpoints with each client, and convert leads seamlessly into buyers and sellers.

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Housing Wire

OCTOBER 13, 2023

It’s a weird time to be a real estate agent , and I see it all around me here in the Denver metro. Brokers who rode the proverbial wave of real estate during the pandemic and have now had to reroute or pivot to figure out how to navigate a market that was once boasting the lowest rates in decades are disoriented.

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Housing Wire

NOVEMBER 2, 2023

Real estate agents are always looking for vetted, high-quality leads — and especially so during 2023 market conditions. These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales.

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Housing Wire

NOVEMBER 16, 2023

Zillow’s 2023 Consumer Housing Trends Report finds that first-time buyers now make up 50% of all home buyers, up from 45% last year and a meaningful jump from 37% in 2021. For real estate professionals, the changing landscape is a call to action. Share helpful infographics Visual content is king.

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Housing Wire

JANUARY 10, 2024

In the world of real estate , transactions are not merely about properties but also the people behind them. Rethinking branded gifts One common practice in the real estate industry is gifting branded items like Cutco knives to home buyers and sellers. The 2023 holiday return window is still ongoing.)

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Housing Wire

JANUARY 25, 2024

Take time out of your week to attend broker happy hours, training sessions, open houses, and stay active on social media. Related Article The best real estate companies to work for in 2024 (+ beyond) 5. If you’ve been in real estate for more than a year or so, you should have hundreds of industry contacts to reach out to.

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Housing Wire

OCTOBER 17, 2023

Whether you’re a seasoned real estate agent looking to expand your reach or a newcomer eager to establish your digital footprint, ahead we delve into the best real estate lead generation websites for 2023. Buyer and seller-specific landing pages: You’ll want a site that offers visitor-specific content pages.

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Housing Wire

OCTOBER 20, 2023

And with millennials emerging as the largest generation of homebuyers in today’s market, comprising 28% of all homebuyers, real estate agents need to master social media or they might miss out. It’s also important to include the details of the open house in the photo in addition to your caption.

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Housing Wire

JULY 22, 2024

Watch any of the glamorous pseudo-reality real estate shows on TV, and you might be tempted to become a part-time real estate agent. There’s a ton of money to be made just by opening doors and looking glamorous — Right? In my first few years in real estate, I regularly logged 50+ hour weeks.

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Housing Wire

NOVEMBER 29, 2023

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. Extending a broad (but strategic) net is part of knowing how to generate buyer leads in real estate. Of course, you can’t do everything — but consistency is important.

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Housing Wire

JUNE 21, 2024

Real estate mailers aren’t dead — far from it. I’ll share my favorite providers for real estate mailers in 2024, nine innovative direct mail marketing strategies you can start using today, and wrap up with best practices to make the most of your real estate mailer campaigns. each; letters: $1.18

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Housing Wire

SEPTEMBER 10, 2024

Want a killer real estate website? Today’s real estate website builder offers a turnkey, easy-to-use solution to help build your brand, market your business and generate more (and better) leads. Vetted by HousingWire | Our editors independently review the products we recommend. Here our our picks.

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Real Estate Agent Real Estate Brokerage Agents 448

Housing Wire

FEBRUARY 8, 2024

Real estate farming, otherwise known as geo-farming, is a dependable lead generation method that can help to create a steady pipeline of real estate leads and clients in your area. If you want to add effective real estate farming tips, tools and tactics to your marketing arsenal, our guide will show you how it’s done.

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Housing Wire

JULY 12, 2024

If you want to learn how to get a Massachusetts real estate license, you should know that it can be completed in about six weeks. State law requires you to complete a 40-hour course at an approved Massachusetts real estate school to begin the process.

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Housing Wire

DECEMBER 7, 2023

Many Massachusetts real estate schools offer online courses. After completing an approved course of study, you’ll be able to sit the state real estate exam. Vetted by HousingWire | Our editors independently review the products we recommend. When you buy through our links, we may earn a commission.

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Housing Wire

MARCH 2, 2023

And just like the bears who are starting to wake up from their long winter naps, homebuyers and sellers are coming out of hibernation… or at least they normally do. The pandemic definitely changed the real estate market ,” Todd Alperin, a Better Homes and Gardens Real Estate The Masiello Group agent based in Southern New Hampshire, said.

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Housing Wire

MAY 16, 2024

The new feature harnesses the capabilities of multimodal artificial intelligence to instantly analyze and summarize complex property documents, including inspection reports, appraisals and seller disclosures. It can also help agents clearly communicate their unique value and services to homebuyers, sellers and others.

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Housing Wire

AUGUST 9, 2023

The advent of artificial intelligence (AI) has been sending shockwaves across nearly every industry, and real estate is no exception. This piece will explore some of the key domains where AI is having the greatest impact for real estate agents, brokers and the innovative companies leading the charge.

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Housing Wire

MARCH 15, 2024

Loan officers and mortgage executives expect home sellers and homebuyers to negotiate more aggressively on commission paid to buyer agents, potentially bringing costs down. Meanwhile, trade groups representing lenders believe that more details on the settlement are needed to understand its coming impact on the housing market.

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Housing Wire

FEBRUARY 26, 2024

Real estate marketing isn’t just about posting a few property listings and hoping for the best. The most successful real estate agents aren’t always the ones with the most experience — but rather those who know how to leverage the best real estate marketing companies and digital tools for their success.

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Housing Wire

JULY 11, 2024

Not many people in any profession enjoy making cold calls to potential clients, but a venture capital-backed technology startup hopes to make it a little easier for real estate agents. We’ve combined technology with a deep understanding of real estate to create something truly special.”

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