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Why there are so few real estate agents of color

Housing Wire

Sudi Hernandez of Cloud 9 Real Estate Group loses leads when a client hears her Cuban accent. James Dunn of eXp Realty surprised a client with his answer to their question, “You’re white, right?”. Amy Kong of Trust Real Estate hosts open houses where people ask, “Where is the agent?”.

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Brokerage uses VR to get consumers inside houses that haven’t been built yet

Housing Wire

Urban District Realty , a Washington, D.C.-based based brokerage, announced last week the launch of its custom real estate listing system, PROJETO. This system uses virtual reality technology which allows clients to be put in a virtual representation of a property that hasn’t been built yet.

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23 creative open house ideas to drive foot traffic, get leads and sell fast

Housing Wire

Even amid the growing popularity of TikTok videos and Instagram reels, real estate open houses are still one of the best ways to get new clients in the door (quite literally!). Market homes to market yourself Ideally, your open house should showcase a property with a lot of natural foot traffic in your desired farm area.

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Real estate Instagram accounts: 21 agents & influencers to follow right now

Housing Wire

Eric Simon, the genius behind this account, takes all those cringe-worthy, laugh-out-loud moments every agent experiences and turns them into pure comedy gold. From client quirks to open-house mishaps, his posts are so relatable that youll swear hes been shadowing your day-to-day.

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The ‘double-edged sword’ of dual licensing

Housing Wire

The company recently launched a mortgage brokerage firm that offers a plug-and-play program for real estate agents to become mortgage loan officers, a practice called dual licensing. of the loan amount, with a $5,000 cap, which adds to the typical buyer-side agent commission of up to 3%. according to the company.

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New Atllas AI tool aims to simplify cold calls

Housing Wire

Not many people in any profession enjoy making cold calls to potential clients, but a venture capital-backed technology startup hopes to make it a little easier for real estate agents. OpenHome is a platform for managing open-house visitors, with the goal of progressing these leads into closed sales.

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The housing market faced uncertainty in March, but now ‘it’s a circus’

Housing Wire

The housing market faced a lot of uncertainty when COVID-19 caused the real estate industry to pause under shut-downs, but low interest rates and the desire for more space has turned this year into a boom time for real estate agents. HousingWire caught up with real estate agents across the U.S.