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Real estate agents absolutely worth it, new consumer survey says

Housing Wire

Nearly three quarters of recent American home sellers said in a Clever survey that using a traditional real estate agent is the best way to sell. Of the 73% who said they preferred using agents, 67% believe traditional real estate agents are still the best option and 6% favor discount agents.

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Here’s what buyers and sellers want from their real estate agent

Housing Wire

The role of the real estate agent has been under the microscope of late as a result of class-action litigation over agent commissions, but the feedback agents want most about their practices comes from two sources — home buyers and sellers. This was unambiguous among homebuyers.

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Digital open house sign-in solutions agents swear by for lead generation

Housing Wire

Open houses remain one of the best ways to showcase a property and connect with potential buyers. A solid open house sign-in sheet strategy can turn your guests into serious leads. Summary Why digital open house sign-in sheets matter Which digital sign-in sheet solution works best for your open house?

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Your Guide to Optimizing LinkedIn for Real Estate Agents

Housing Wire

Using LinkedIn for real estate is a hidden gem for connecting with local business professionals. Keep reading to learn why LinkedIn for real estate agents is so important, plus tips to optimize your profile and how to get real estate leads on LinkedIn. Theres also a recommendations section.

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What is a real estate broker vs. an agent? We explain the key differences

Housing Wire

To answer that, we’ll take a deep dive into the differences between the many types of real estate professionals, including a real estate agent and a real estate broker. Summary What is a real estate agent? What does a real estate agent do? Let’s dive in!

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NAR: 31% of Realtors say they feel unsafe at open houses

Housing Wire

Real estate agent safety has been a concern for years, as the job requires showing empty homes or homes occupied by others, and meeting new people, often alone. Just this week, NAR reported that a real estate agent in Draper, Utah, was showing what she thought was a vacant house for sale to a potential buyer.

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Why there are so few real estate agents of color

Housing Wire

Amy Kong of Trust Real Estate hosts open houses where people ask, “Where is the agent?”. These are instances of racism experienced by Hispanic, Black and Asian real estate agents. The post Why there are so few real estate agents of color appeared first on HousingWire.