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Open house power up: A realtor’s guide

Housing Wire

Open houses are still a fundamental pillar of the business. NAR reports that 53% of home buyers visit open houses. So more than half of the buyers out there shopping, at some point in their search, will be visiting open houses. You may wonder, can weekdays be a good time to hold an open house?

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How to host a successful virtual open house: Tips from a broker

Housing Wire

Virtual open houses are a unique way to help you stand out from other agents as a tech-savvy marketer and can help get your listings in front of hundreds (possibly thousands) of potential buyers online. What is a virtual open house, and are they still worth it? That’s the gist of a virtual open house.

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7 new agent etiquette tips for sitting another agent’s open house

Inman

Sitting an open house for a listing agent is a "golden opportunity" to generate leads and practice your home-showing skills with potential buyers, Realtor Jonathan Pressman writes.

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Monster mash your marketing with a Halloween-themed open house

Inman

Bring fun to your October open houses with these holiday-themed ideas from coach Darryl Davis. In real estate, a little magic goes a long way.

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24 questions new agents should ask about open houses

Inman

Putting on an effective open house, Jonathan Pressman writes, means being the informed agent and the best source of information for current and future clients.

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NAR: 31% of Realtors say they feel unsafe at open houses

Housing Wire

According to the report, 31% of Realtors said they feel unsafe during an open house or showings, and 27% said they feel unsafe when meeting a new client for the first time at a scheduled location or property. Realtors also have to contend with the people they allow into house. Those fears are not unfounded.

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8 tips for optimizing opportunity at your next open house

Inman

In the new normal, open houses have once again become one of the most valuable lead sources available, team leader Carl Medford writes. Here's how to run one the right way and make the most of the opportunity it presents.