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If the client is looking at a specific neighborhood, follow up with them whenever you get a newlisting in that area. Organize real estate seminars or weekend courses, happy hours for clients, or deluxe openhouses with free refreshments. Are they looking to invest in an income-generating property?
Traditional prospecting involves more direct or physical methods like cold calling, door knocking, direct mail campaigns, and hosting openhouses or community events. Agents can build a mailing list by offering valuable resources like market reports or home valuation tools in exchange for contact information.
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