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Your Guide to Optimizing LinkedIn for Real Estate Agents

Housing Wire

Using LinkedIn for real estate is a hidden gem for connecting with local business professionals. Keep reading to learn why LinkedIn for real estate agents is so important, plus tips to optimize your profile and how to get real estate leads on LinkedIn. Theres also a recommendations section.

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8 best website builders for real estate agents, brokers and brokerages

Housing Wire

The platform now boasts a wide variety of website templates and features to satisfy agents at any level of their career. While it’s not designed specifically for real estate, the sites are easy to set up and offer basic forms to capture leads.

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Polly adds Total Expert to its API integration roster

Housing Wire

Total Expert provides customer engagement solutions for more than 175 modern financial institutions, unifying data, marketing, sales, and compliance solutions.

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14 real estate trends Gen Z buyers are looking for

Housing Wire

Baby boomers and millennials have dominated the home-buying conversation in recent decades, but a new generation of homeowners is browsing online listings, heading to open houses and planning their home-buying budget. Here are 14 real estate trends Gen Z buyers won’t pass up.

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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Its up to us as agents to stay engaged and stay in contact with our clients. Many of the best real estate CRMs have built-in features to segment your contacts list and automate your real estate newsletters.

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

Design and share infographics that provide valuable real estate tips or market statistics, making complex information easily digestible and shareable. Use this tool: Coffee & Contracts Coffee & Contracts is like a membership-based social media toolkit for real estate agents.

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30 real estate social media post ideas (+ popular agents to follow)

Housing Wire

And with millennials emerging as the largest generation of homebuyers in today’s market, comprising 28% of all homebuyers, real estate agents need to master social media or they might miss out. Sixty percent of agents surveyed believe that social media provides higher quality leads than the MLS.