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Real estate postcards: The best ideas, examples and producers for 2025

Housing Wire

Believe it or not, good old-fashioned postcards are still one of the most effective real estate marketing strategies. Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit ENTER on their first Google search. Marketing tip Visuals are everything.

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9 savvy strategies to get more real estate referrals

Housing Wire

The receiving agent becomes the buyer or seller’s primary point of contact and representative, and the referring agent receives a referral fee if a transaction closes. Instead of giving up the business, the referring agent introduces the potential client to another real estate agent who is better positioned to help them.

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30 must-have real estate text message scripts to convert leads and close deals

Housing Wire

I’d love to provide a free market analysis to show you what your home is worth! Script 3: Engage with expired listings Hi [Name], I saw your home is no longer on the market. Script 4: Market update for sellers Hi [Name], I’m hosting a free event on the latest market trends for sellers. Market Leader has you covered.

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How to follow up with unresponsive clients without being pushy

Housing Wire

Address them by name, and refer to their real estate goals in your communication. It can also help to refer to where and how you met. Give something of value A lot of clients regard the market with confusion or anxiety. Track how often your email marketing is opened and how often recipients click through the email.

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12 real estate thank you note templates to dazzle your clients

Housing Wire

Anyone who sends you a referral Dear (Referrer Name), Thank you SO much for referring me to (Lead Name)! All the best, (Your Name) Pro tip This is especially useful in condo buildings, as all the showings and open house traffic may have been annoying to the neighbors in close proximity to your listing. Thank you for stopping by.

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What is a real estate broker vs. an agent? We explain the key differences

Housing Wire

That can include being a housing market expert and advising clients on the best times to list or buy a home; having referrals handy for inspections, repairs, staging and photography; understanding the mortgage origination process; and more. Also top of the list, agents are marketers.

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Strategies for securing listings in today’s housing market

Housing Wire

Satisfied past clients become valuable advocates, referring you to their family, friends and neighbors when it’s time to sell. By aligning yourself with a reputable brokerage or team, you gain access to a network of experienced agents who can refer business to you and provide valuable guidance.