Housing Wire

OCTOBER 13, 2023

It’s a weird time to be a real estate agent , and I see it all around me here in the Denver metro. Brokers who rode the proverbial wave of real estate during the pandemic and have now had to reroute or pivot to figure out how to navigate a market that was once boasting the lowest rates in decades are disoriented.

Real Estate Agent 487

Real Estate Agent Real Estate Agents Marketing 487

Housing Wire

FEBRUARY 28, 2024

If you’re struggling to market your business on social media, or worse, haven’t even started yet, you might be in for a rude awakening in 2024. That’s a lot of pressure for one phone call and where most new real estate agents fail.

Real Estate 430

Real Estate Marketing Tools Contracts 430

Housing Wire

JUNE 7, 2024

Listings are the life-blood of all successful real estate businesses, but making the leap from working primarily with buyers to working with sellers can be a challenge for many agents early in their careers. Don’t: Talk about real estate in every conversation. When you buy through our links, we may earn a commission.

Real Estate 451

Real Estate Open Houses Agents Sellers 451

Housing Wire

NOVEMBER 16, 2023

New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. For real estate professionals, the changing landscape is a call to action.

Real Estate 394

Real Estate Marketing Real Estate Agent Tools 394

Housing Wire

DECEMBER 9, 2020

Agents the perfect tools to manage and market their prospects and listings, all in one centralized solution. It offers open house sign-ins that automatically convert into a prospect, easily shareable listings for social media, virtual open house capability, personalized marketing materials and so much more! #1.

Real Estate 383

Real Estate Real Estate Agent Open Houses Tools 383

Housing Wire

NOVEMBER 5, 2024

The role of the real estate agent has been under the microscope of late as a result of class-action litigation over agent commissions, but the feedback agents want most about their practices comes from two sources — home buyers and sellers. This was unambiguous among homebuyers. This concern even outweighed factors related to money.

Real Estate Agent 388

Real Estate Agent Real Estate Sellers Agents 388

Housing Wire

NOVEMBER 1, 2024

Whether you’re looking to start a career in real estate, already have one or are involved in real estate transactions, you may find yourself wondering about industry terminology and job titles. So, let’s start with the basics: What is a real estate broker vs. an agent? Summary What is a real estate agent?

Real Estate 445

Real Estate Real Estate Agent Agents Brokerage 445

Housing Wire

NOVEMBER 5, 2023

Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. The objective is to build relationships, understand the needs of potential clients, and position yourself as a go-to resource when they are ready to buy or sell real estate.

Real Estate 421

Real Estate Tools Real Estate Agent Open Houses 421

Housing Wire

APRIL 25, 2024

If you want to thrive this year, choosing the right real estate apps is crucial. To help, we reviewed hundreds of options to put together this list of the best real estate apps for 2024. That means you can use it to create email campaigns, write blog posts, or research your market with the most up-to-date information.

Real Estate 374

Real Estate Agents Open Houses Tools 374

Housing Wire

NOVEMBER 21, 2024

In this article, we’ve gathered 30 real estate text message scripts designed to help you connect with leads, nurture relationships, and get more deals to the closing table this coming year. When it comes to selling real estate, communication and timing can make or break your success. Market Leader has you covered.

Real Estate 339

Real Estate Real Estate Agent Sellers Clients 339

Housing Wire

MARCH 22, 2024

With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. While marketing to your sphere of influence, networking, and direct mail campaigns work, they can be time-consuming and they don’t always yield quick results.

Real Estate 398

Real Estate Sellers Real Estate Agent Tools 398

Housing Wire

OCTOBER 20, 2023

The world of real estate is constantly in flux, yet one thing remains true: Lead generation is one of the most important requirements for maintaining a successful real estate business. Ahead, we’ll go over some traditional and more innovative marketing tactics. So what’s the easiest way to be consistent?

Real Estate 402

Real Estate Tools Open Houses Advertising 402

Housing Wire

APRIL 22, 2024

Check out these nine downloadable real estate prospecting letter templates to help you make an impression in your neighborhood or zip code. My name is (your name), and I’m a licensed real estate professional with (your brokerage). Please think of me as your go-to resource for all things real estate.

Real Estate 369

Real Estate Open Houses Brokerage Real Estate Agent 369

Housing Wire

NOVEMBER 14, 2023

Baby boomers and millennials have dominated the home-buying conversation in recent decades, but a new generation of homeowners is browsing online listings, heading to open houses and planning their home-buying budget. Gen Z — born between 1997 and 2012 — is making waves in the market with their approach to homebuying.

Real Estate 466

Real Estate Buyers Renovations Open Houses 466

Housing Wire

FEBRUARY 13, 2024

Commit to two open houses per week Maximize the return on those open houses. Call other agents that you have a relationship with that may not want to or can’t hold their own open houses. Hold open houses on weekdays too if you don’t have enough. Work on your housing market knowledge.

Real Estate Agent 406

Real Estate Agent Real Estate Agents Open Houses 406

Housing Wire

JANUARY 12, 2024

As your real estate business expands, nurturing your growing client base inevitably leads to a need for improved communication. The best real estate CRM solution is the one that will manage your client interactions, increase the number of touchpoints with each client, and convert leads seamlessly into buyers and sellers.

Real Estate 440

Real Estate Real Estate Agent Tools Agents 440

Housing Wire

JANUARY 25, 2024

The number of agents switching brokerages is ticking upward and markets are stabilizing across the country. Just remember that even though agent mobility and the market are improving, competition for the best agents will still be fierce in 2024. If you want to learn how to recruit agents, now is the time. More on this later.

Real Estate Agent 404

Real Estate Agent Real Estate Agents Brokerage 404

Housing Wire

AUGUST 13, 2020

After seeing significant drops in April and May, the luxury market has rebounded in places that are usually popular for second homes. Like the rest of the country, open houses in Vail shut down in April and May, squeezing an already compressed buying season for the vacation area. The rest of this content is for HW+ members.

Housing Market 495

Housing Market Marketing Open Houses Real Estate 495

Housing Wire

SEPTEMBER 18, 2024

Virtual open houses are a unique way to help you stand out from other agents as a tech-savvy marketer and can help get your listings in front of hundreds (possibly thousands) of potential buyers online. What is a virtual open house, and are they still worth it? That’s the gist of a virtual open house.

Open Houses 282

Open Houses Agents Real Estate Sellers 282

Housing Wire

JULY 8, 2024

As a broker and real estate coach, I’m always surprised when new agents tell me they don’t want to use real estate scripts. Below, you’ll find proven real estate scripts for 12 common situations to help you earn more business in 2024. This is [name] with [brokerage].

Real Estate 376

Real Estate Business Agents Sellers 376

Housing Wire

OCTOBER 17, 2023

Whether you’re a seasoned real estate agent looking to expand your reach or a newcomer eager to establish your digital footprint, ahead we delve into the best real estate lead generation websites for 2023. Mobile-friendly design: Like many of us, homebuyers are constantly on the go. per month plus $249.95

Real Estate 409

Real Estate Real Estate Agent Agents Tools 409

Housing Wire

NOVEMBER 29, 2023

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. Extending a broad (but strategic) net is part of knowing how to generate buyer leads in real estate.

Real Estate 393

Real Estate Buyers Tools Real Estate Agent 393

Housing Wire

FEBRUARY 26, 2024

Real estate marketing isn’t just about posting a few property listings and hoping for the best. The most successful real estate agents aren’t always the ones with the most experience — but rather those who know how to leverage the best real estate marketing companies and digital tools for their success.

Real Estate 295

Real Estate Business Real Estate Agent Marketing 295

Housing Wire

NOVEMBER 2, 2023

Real estate agents are always looking for vetted, high-quality leads — and especially so during 2023 market conditions. These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales.

Real Estate 381

Real Estate Real Estate Agent Tools Agents 381

Housing Wire

JUNE 21, 2024

Real estate mailers aren’t dead — far from it. With so many agents focused on digital marketing, mailers can help you stand out from the crowd to attract new leads, increase brand awareness, generate more referrals, and ultimately close more deals. each; letters: $1.18 each; brochures: $2.25 each; letters: $1.18

Real Estate 327

Real Estate Agents Tools Design 327

Housing Wire

FEBRUARY 22, 2023

The relationship between a loan officer and a real estate agent is one of the most important pieces of the puzzle, as the two must combine forces to help borrowers achieve their goal of buying a home. Are you properly nurturing your relationship with your real estate partners?

Real Estate 379

Real Estate Real Estate Agent Loan Officers Agents 379

Housing Wire

JANUARY 14, 2025

He was a bartender who started his real estate career in a market that was brand new to him. Despite the odds being almost comically stacked against him, Brandon cleared a little over $200,000 in gross commission income (GCI) in his first year in real estate. But Brandon Halperin had neither. He didnt know a soul.

Real Estate 369

Real Estate Open Houses Agents Real Estate Agent 369

Housing Wire

OCTOBER 24, 2024

Real estate referrals are the lifeblood of most top producers’ businesses. In this article, you’ll find nine tried-and-true ways to start and grow your real estate referral business. Summary What is a real estate referral? Sometimes, a real estate agent may choose not to work with a specific buyer or seller.

Real Estate 334

Real Estate Real Estate Agent Agents Clients 334

Housing Wire

SEPTEMBER 16, 2021

Referrals from past and repeat customers still generated the greatest number of inquiries for real estate firms in 2020 with 30% of brokerage business coming from this source, the same amount as in 2018, when the survey was last completed. In 2018, 1% of surveyed brokerages said their business came from open houses.

Real Estate 351

Real Estate Business Brokerage Open Houses 351

Housing Wire

DECEMBER 6, 2024

Real estate agents often make the mistake of believing their clients will remember them forever but they dont. One of the easiest and most cost-effective ways to stay top-of-mind with clients and prospects is by consistently delivering value in an informative, helpful real estate newsletter. So, where do you start?

Real Estate 328

Real Estate Clients Tools Sellers 328

Housing Wire

SEPTEMBER 10, 2024

Want a killer real estate website? Today’s real estate website builder offers a turnkey, easy-to-use solution to help build your brand, market your business and generate more (and better) leads. Vetted by HousingWire | Our editors independently review the products we recommend. Here our our picks.

Real Estate Agent 368

Real Estate Agent Real Estate Brokerage Agents 368

Housing Wire

JULY 22, 2024

Watch any of the glamorous pseudo-reality real estate shows on TV, and you might be tempted to become a part-time real estate agent. There’s a ton of money to be made just by opening doors and looking glamorous — Right? In my first few years in real estate, I regularly logged 50+ hour weeks.

Real Estate Agent 382

Real Estate Agent Real Estate Clients Agents 382

Housing Wire

OCTOBER 20, 2023

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. We’ve compiled this list of savvy real estate social media post ideas to inspire your social strategy and keep your Instagram feed fresh and fun.

Real Estate 373

Real Estate Agents Real Estate Agent Decorating 373

Housing Wire

SEPTEMBER 22, 2023

Terrence Murphy From the end zone to luxury open houses, Terrence Murphy is proof that an entrepreneurial spirit is the key to success in nearly everything. Murphy is not only a legendary football player, he is also a top-producing real estate agent, investor and broker-owner. That is what set me on my real estate path.

Real Estate 381

Real Estate Business Real Estate Agent Investing 381

Housing Wire

JANUARY 10, 2024

Between leveraging your personal network, filming YouTube videos and even the unpleasant task of cold prospecting, real estate professionals today wear all the hats. In one moment, you may be a content creator, and in the next, a customer service agent, administrative assistant, marketing strategist, copywriter and editor — all in one.

Real Estate 357

Real Estate Real Estate Agent Tools Contracts 357

Housing Wire

FEBRUARY 8, 2024

Real estate farming, otherwise known as geo-farming, is a dependable lead generation method that can help to create a steady pipeline of real estate leads and clients in your area. If you want to add effective real estate farming tips, tools and tactics to your marketing arsenal, our guide will show you how it’s done.

Real Estate 344

Real Estate Tools Agents Real Estate Agent 344

Housing Wire

OCTOBER 22, 2023

Texas residents interested in becoming a real estate agent must first complete 180 hours of approved coursework to be eligible to sit the state licensure exam. We estimate that it’ll take three to six months to get up and running as a licensed real estate agent in the Lone Star State.

Real Estate 382

Real Estate Real Estate Agent Agents Brokerage 382