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The bi-annual report reveals a resilient luxuryrealestate market in the first six months of 2024 that is slightly outpacing performance from the equivalent period in 2023. Sales of $1 million-plus single-family properties increased by 2.66% in the first six months of 2024, according to the Institute for Luxury Home Marketing.
Even though most agents focus their marketing efforts online, people start thinking about finding a realestateagent well before they hit ENTER on their first Google search. Knowing this, realestateagents should always find friendly, conversational ways to stay on their potential clients minds year-round.
Realestateagents today need outstanding websites — or, at the very least, highly functional ones — to both attract and communicate with clients. That’s why SEO software is one of the most valuable realestate marketing tools out there. Canva is perfect for everything from newlistings to brand promotion.
With so many online realestate portals beckoning potential clients, pictures are everything. “The days of ‘adequate’ photos are totally gone,” says Gretchen Koitz, principal of The Koitz Group , a firm that specializes in luxuryproperties in Maryland. “It Over-reliance often leads to big problems.
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