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Luxury Market Heats Up as Affluent Buyers Seek ‘Forever Homes’

Appraisal Buzz

The bi-annual report reveals a resilient luxury real estate market in the first six months of 2024 that is slightly outpacing performance from the equivalent period in 2023. Sales of $1 million-plus single-family properties increased by 2.66% in the first six months of 2024, according to the Institute for Luxury Home Marketing.

Buyers 417
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The 22 must-have real estate marketing tools for 2024

Housing Wire

Real estate agents today need outstanding websites — or, at the very least, highly functional ones — to both attract and communicate with clients. That’s why SEO software is one of the most valuable real estate marketing tools out there. Canva is perfect for everything from new listings to brand promotion.

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6 Ways Real Estate Technology Can Ruin Your Business

McKissock

With so many online real estate portals beckoning potential clients, pictures are everything. “The days of ‘adequate’ photos are totally gone,” says Gretchen Koitz, principal of The Koitz Group , a firm that specializes in luxury properties in Maryland. “It Over-reliance often leads to big problems.