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The 22 must-have real estate marketing tools for 2024

Housing Wire

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. We know — you didn’t get into real estate for the love of marketing or tech.

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Luxury Market Heats Up as Affluent Buyers Seek ‘Forever Homes’

Appraisal Buzz

Demand for “have-it-all” properties and the “forever dream home” will shape this spring’s luxury housing market, according to the Coldwell Banker Global Luxury 2024 Mid-Year Trend Report , which forecasts growing optimism among affluent consumers and an influx of desirable inventory. of responding specialists agreed.

Buyers 417
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Prices for luxury homes soared in the first quarter 

Housing Wire

29, nearly half (46.8%) of luxury homes sold were purchased in cash, up from 44.1% A surge in new listings of luxury homes was not enough to curb the price growth associated with rising demand. New listings of luxury homes soared 18.5% Meanwhile, sales of non-luxury homes decreased 4.2%

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While the Austin housing market isn’t sizzling, agents say it is still warm

Housing Wire

But like the temperatures, which are far from the triple-digit figures the residents of the Texas state capital will see in the coming months, local real estate professionals say that even though the market is warming up, it is nowhere near the frenzy at the height of the COVID-19 pandemic.

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Agents in Illinois grapple with the state’s housing inventory shortage

Housing Wire

Real estate professionals throughout the state attribute the resilience of the state’s housing market to its perpetually low inventory problem. In downtown Chicago, with the high rises, it’s a buyer’s market — maybe the biggest buyer’s market in history if it’s a luxury property. “In

Inventory 468
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6 Ways Real Estate Technology Can Ruin Your Business

McKissock

While you can’t do your job without relying on real estate technology to some degree, you do have to be extra careful when you use it. Here are six ways technology can hurt—or even ruin—your real estate business. Clients demand instant gratification because of real estate technology.

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SEATTLE ‘WALKING’ TOWARDS URBAN CONNECTEDNESS

Will Springer Realtor

A report from Smart Growth America and real estate info services firm Places Platform named Seattle one of the top five walkable cities in the nation. Portland was right behind us, with New York City at No. cities for first-year homeownership costs, according to real estate site Point2Homes. topped the list.

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