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Beyond automation: How marketing tech can empower loan officers in 2025

Housing Wire

Should the goal of marketing technology be to make it so that a loan officer never needs to log in? Or, should LOs be encouraged to engage with marketing tools as much as possible in order to help them build their own brand and connections? And how can we apply these lessons when deciding what marketing tools to equip LOs with?

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Uplist launches automated refi analysis tool

Housing Wire

Mortgage technology company Uplist has launched what it says is a killer new tool that will help loan officers automatically generate refinance options for their clients. The tool also does modeling of potential savings for homeowners by analyzing various interest rates , closing costs and repayment options. ”

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Loan Factory unveils AI application tool

Housing Wire

Thuan Nguyen’s mortgage brokerage , Loan Factory , has rolled out an artificial intelligence (AI) tool for customers and loan originators. The borrower or loan originator can simply drag their documents in and the AI tool will read them, obtain all necessary information and fill out the application for the user. “AI

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Mastering the narrative: Strategic messaging for loan officers

Housing Wire

This event is designed to equip you with the tools and insights needed to lead with vision and inspire your teams effectively. To further enhance your strategic messaging skills and network with other leaders in the industry, we invite you to register for AMPCON.

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Mortgage fintech Maxwell launches SSO tool for lenders

Housing Wire

Maxwell , the mortgage fintech backed by Wells Fargo and Fin Capital, has launched Maxwell Single-Sign On, an SSO (single sign-on) tool for lenders to enhance security and reduce the risk of data breaches, the company announced on Monday.

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USA Mortgage’s Chelsea Vonder Haar on staying agile to meet loan officer needs

Housing Wire

With a keen focus on tailoring marketing approaches to individual loan officers and fostering strong partnerships across the industry, Vonder Haar emphasizes a customer-centric approach that prioritizes problem-solving and ease in mortgage transactions.

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Cloudvirga’s POS platform provides loan officers with everything they need to prepare a loan in minutes

Housing Wire

Cloudvirga’s platform solves for both by creating the best experience for borrowers and loan officers. Cloudvirga’s POS is an experience-driven platform that gives lenders access to the tools they need in an easy-to-use, responsive UI. It focuses on more than just task management and automation.