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Beyond automation: How marketing tech can empower loan officers in 2025

Housing Wire

Should the goal of marketing technology be to make it so that a loan officer never needs to log in? Or, should LOs be encouraged to engage with marketing tools as much as possible in order to help them build their own brand and connections? Empowerment, not detachment, is the path forward.

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Candor Technology Introduces AI-Powered Mortgage Prequalification Tool

Appraisal Buzz

Candor Technology has launched PreQual, a patented borrower prequalification service that leverages artificial intelligence to deliver instant results and borrower insights across conventional and FHA loans. The post Candor Technology Introduces AI-Powered Mortgage Prequalification Tool appeared first on Appraisal Buzz.

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Uplist launches automated refi analysis tool

Housing Wire

Mortgage technology company Uplist has launched what it says is a killer new tool that will help loan officers automatically generate refinance options for their clients. The tool also does modeling of potential savings for homeowners by analyzing various interest rates , closing costs and repayment options.

Tools 430
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Loan Factory unveils AI application tool

Housing Wire

Thuan Nguyen’s mortgage brokerage , Loan Factory , has rolled out an artificial intelligence (AI) tool for customers and loan originators. The borrower or loan originator can simply drag their documents in and the AI tool will read them, obtain all necessary information and fill out the application for the user. “AI

Tools 447
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Mortgage fintech Maxwell launches SSO tool for lenders

Housing Wire

Maxwell , the mortgage fintech backed by Wells Fargo and Fin Capital, has launched Maxwell Single-Sign On, an SSO (single sign-on) tool for lenders to enhance security and reduce the risk of data breaches, the company announced on Monday.

Tools 419
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RiskSpan’s Chris Kennedy explores recapture strategies and MSR management tools for 2025

Housing Wire

He stresses the importance of optimizing recapture workflows in the new market with new tools and strategies. Following that, Kennedy introduces RiskSpan’s unique strategies and tools. This is one area where mortgage originators and loan servicers have an advantage over financial buyers and Real Estate Investment Trusts (REITs).

Tools 368
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USA Mortgage’s Chelsea Vonder Haar on staying agile to meet loan officer needs

Housing Wire

With a keen focus on tailoring marketing approaches to individual loan officers and fostering strong partnerships across the industry, Vonder Haar emphasizes a customer-centric approach that prioritizes problem-solving and ease in mortgage transactions.