This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Entering the mortgage industry as a loanofficer can be both exciting and overwhelming. A key focus of your partnership should be to work openhouses on affordable homes for first-time homebuyers. Dress & act like you mean business There is no dress code to be a loan originator, but there is for you.
Many investors had expected the Fed to cut benchmark rates as early as March, and loanofficers had hoped to see a decline in mortgage rates that tend to move in tandem with long-term yields. Saghafi has clients who recently decided to pull the trigger and move to a bigger house by selling their home that had a 2.375% mortgage rate.
AgentConnect takes Co-Branded marketing to a new level by automatically delivering dynamic openhouse flyers, property websites, and landing pages instantly through MLS data in real-time, which is auto-generated and compliantly displayed, including loanofficer’s specific loan and pricing options.
Mortgage Coach , a mortgage platform that enables lenders to educate borrowers with home loan presentations, announced that its platform will be integrated with Insellerate, a customer relationship management (CRM) platform.
The company recently launched a mortgage brokerage firm that offers a plug-and-play program for real estate agents to become mortgage loanofficers, a practice called dual licensing. of the loan amount, with a $5,000 cap, which adds to the typical buyer-side agent commission of up to 3%. For example, Realfinity pays LOs 1.4%
The relationship between a loanofficer and a real estate agent is one of the most important pieces of the puzzle, as the two must combine forces to help borrowers achieve their goal of buying a home. The event that strengthens bonds Ultimately, loanofficers should aim to be a valuable partner to the real estate agents you work with.
In the lender’s direct marketing and openhouse materials, the models were white. The lender’s offices were concentrated in white neighborhoods, and nearly all of its loanofficers were white. The CFPB also found that loanofficers sent internal emails “containing racist and derogatory content.”.
The lawsuit, which combined two legal actions that were designated a class action, was filed on behalf of 5,377 loanofficers and other mortgage staffers employed by the bank in California from 2013 and 2019. The deal will provide $62.8 million to the class members, with the remainder going to plaintiffs attorneys.
You may have seen a picture making the rounds on Housing Twitter and LinkedIn recently. It shows about 50 people waiting in line at an openhouse in Mount Laurel, New Jersey. The house ended up having five offers and sold for $50,000 over ask. But it’s bad for everyone else, agents and loanofficers included.
In the lender’s direct marketing and openhouse materials, the models were white. The lender’s offices were concentrated in white neighborhoods, and nearly all of its loanofficers were white. The CFPB also found that loanofficers sent internal emails “containing racist and derogatory content.”.
Apart from selling produce that is popular in former Soviet countries, these stores represent a marketing opportunity for Alex Naumovych, a loanofficer at Draper and Kramer Mortgage Corporation. A sales manager, who requested anonymity, said that he helps newbie LOs by reviewing their strategies to pull in business at openhouses.
HousingWire interviewed a dozen loanofficers and mortgage executives about their strategies for 2024, which mortgage products they expect to be in demand, and the magic rate needed to get sellers and buyers back in the market. A successful loanofficer in this market needs a very capable qualified assistant.
The DOJ also claims that bank loanofficers did not serve the credit needs of majority-Black and Hispanic neighborhoods, and that Cadence’s outreach and marketing avoided minority neighborhoods. . In the lender’s direct marketing and openhouse materials, the models were white.
The API integration will allow lenders to bring product offerings to openhouses, allowing them to engage borrowers “earlier in the lifecycle,” and will also enable lenders to better support co-marketing partners like real estate agents and loanofficers.
Many are curious about buydowns but we are currently operating in what is still a seller’s market so not seeing many seller-funded buydowns,” a loanofficer in Boston noted. a loanofficer in Washington noted. Our goal is to strengthen our Realtor partners relative to their competitors.
In our quarterly HousingWire LenderPulse survey , we asked retail loanofficers, branch managers, C-suite execs, brokers and others how they feel about the market, where they expect rates to be in Q3, and what they’re doing to reduce costs. Money’s tight and lenders are plugging holes in the boat, not buying a new engine.
These housing professionals have been gaming out the potential impact on buyers’ agents – a significant source of referrals. Loanofficers and mortgage executives expect home sellers and homebuyers to negotiate more aggressively on commission paid to buyer agents, potentially bringing costs down.
Both borrowers and loanofficers face a changed—and changing—landscape. Attend openhouses, connect with local realtors, and engage with potential clients. Today, we see agents and business partners more open to conversations than ever before because people aren’t connecting like they used to.
Advertise openhouses Post about openhouses to both your grid and stories multiple times leading up to the event, as this ensures that it will reach the most people. It’s also important to include the details of the openhouse in the photo in addition to your caption.
Other responses included cutting down excessive incentives, business trips, openhouses and sponsorships. Just under 25% of the respondents said they would cut down on production or origination focus headcount, followed by operational software and solutions (18%); and originations software (8%). Of the 166 completed surveys, 31.9%
Test out spring-scented candles before your first openhouse to make sure they’re not overpowering, leaning toward lighter fragrances like herbs, linen, carrot cake, and lemon. After you sell your house and find a new one, we could get you there faster. Connect with a local loanofficer now.
Our team of loanofficers can help you determine when to start the pre-approval process. It may not seal the deal for your seller, but in a hot market, showing up to an openhouse with a pre-qualification letter is certainly better than showing up empty-handed. Not quite sure when to start? Reach out to Pennymac.
We organize all of the trending information in your field so you don't have to. Join 9,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content