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Beyond automation: How marketing tech can empower loan officers in 2025

Housing Wire

Should the goal of marketing technology be to make it so that a loan officer never needs to log in? Or, should LOs be encouraged to engage with marketing tools as much as possible in order to help them build their own brand and connections? Those banks have since scaled back their role in the mortgage industry significantly.

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Uplist launches automated refi analysis tool

Housing Wire

Mortgage technology company Uplist has launched what it says is a killer new tool that will help loan officers automatically generate refinance options for their clients. The tool also does modeling of potential savings for homeowners by analyzing various interest rates , closing costs and repayment options.

Tools 427
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Mortgage fintech Maxwell launches SSO tool for lenders

Housing Wire

Maxwell , the mortgage fintech backed by Wells Fargo and Fin Capital, has launched Maxwell Single-Sign On, an SSO (single sign-on) tool for lenders to enhance security and reduce the risk of data breaches, the company announced on Monday.

Tools 417
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Loan Factory unveils AI application tool

Housing Wire

Thuan Nguyen’s mortgage brokerage , Loan Factory , has rolled out an artificial intelligence (AI) tool for customers and loan originators. The borrower or loan originator can simply drag their documents in and the AI tool will read them, obtain all necessary information and fill out the application for the user. “AI

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Candor Technology Introduces AI-Powered Mortgage Prequalification Tool

Appraisal Buzz

Traditional prequalification processes are often time-consuming and cumbersome, leading to delays and inefficiencies in the mortgage lending workflow. The tool means loan officers no longer need to wait for a loan to be processed or reviewed by underwriting – thus it shortens LO response times, which, in turn, boosts borrower satisfaction. “We

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Younger homebuyers have concerns over AI’s role in the mortgage process

Housing Wire

Even as artificial intelligence (AI) becomes more prominent in the mortgage industry, most millennial and Generation Z homebuyers are hesitant to rely solely on a fully automated application process to get a loan, according to a new study. About 58% of respondents still relied on loan officers to guide them through the process.

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Mastering the narrative: Strategic messaging for loan officers

Housing Wire

Loan originators in today’s mortgage market have weathered significant challenges. This event is designed to equip you with the tools and insights needed to lead with vision and inspire your teams effectively. Register now for AMPCON and be part of the conversation that’s shaping the future of mortgage banking.