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Beyond automation: How marketing tech can empower loan officers in 2025

Housing Wire

Should the goal of marketing technology be to make it so that a loan officer never needs to log in? Or, should LOs be encouraged to engage with marketing tools as much as possible in order to help them build their own brand and connections? Their approaches to production and efficiency didn’t age well.

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Book authors want loan officers to have an edge in a highly competitive market

Housing Wire

In a fiercely competitive market , mortgage originators need to rethink everything to gain market share and become savvy. Adopting an educator-first mindset, coupled with a willingness to reach, assist, engage and nurture early-journey first-time homebuyers, are the defining attributes of a next-gen loan officer.

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AI Demo Day: Dark Matter Technologies AIVA Assist Processing

Housing Wire

AIVA Assist Processing Providing loan officers, processors and underwriters with a better way to calculate income, review assets and look for discrepancies when borrowers provide documents for verification. At Dark Matter Technologies, we’re leading the tech-driven revolution in loan origination. Our mission?

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Mobile app for Optimal Blue PPE allows loan officers access to scenario pricing anywhere

Housing Wire

Optimal Blue ’s newly launched mobile app for the Optimal Blue PPE – one of the industry’s most widely used product, pricing and eligibility engine – gives loan officers full product and search capabilities from their mobile phones. All eligible products and rates are presented – including any adjustments, notes, and advisories.

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USA Mortgage’s Chelsea Vonder Haar on staying agile to meet loan officer needs

Housing Wire

Nominations for HousingWire’s 2024 Marketing Leaders are open until April 30, 2024. If there’s one word to describe today’s successful marketers in mortgage and real estate it’s “adaptable.” HousingWire’s Marketing Leaders award recognizes the industry’s top marketers who have perfected the art of adaptability.

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CrossCountry snatches top loan officer Chris Keelin

Housing Wire

Top-producing loan officer Christopher Keelin has taken his 80+person team over to CrossCountry Mortgage to “take advantage” of the lender’s technology while scaling his business. Being a consultant has helped Keelin retain and grow his client base, especially in his main markets of New Jersey and Florida.

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3 Can’t-miss HW Annual panels for new mortgage loan officers

Housing Wire

Did you just begin your career as a mortgage loan officer and need the answers to questions you didn’t even know you had? A part of the Women of Influence Forum, this workshop is perfect for new loan officers, especially women new to the industry, to gain confidence in their position. Housing Market Super Session.