Loan Officers Marketing Technology 
Housing Wire
MARCH 1, 2024
In a fiercely competitive market , mortgage originators need to rethink everything to gain market share and become savvy. Adopting an educator-first mindset, coupled with a willingness to reach, assist, engage and nurture early-journey first-time homebuyers, are the defining attributes of a next-gen loan officer.
Housing Wire
DECEMBER 17, 2024
The industry fears AI will ultimately replace everyone, from operations to loan officers. As a loan officer , I am not losing any sleep, and here is why you should not, either. Now, remember that this is a top coach, and he is using this technology across his platforms to increase conversions. tale as old as time.
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Housing Wire
AUGUST 25, 2022
Did you just begin your career as a mortgage loan officer and need the answers to questions you didn’t even know you had? A part of the Women of Influence Forum, this workshop is perfect for new loan officers, especially women new to the industry, to gain confidence in their position. Housing Market Super Session.
Housing Wire
JANUARY 16, 2024
Optimal Blue ’s newly launched mobile app for the Optimal Blue PPE – one of the industry’s most widely used product, pricing and eligibility engine – gives loan officers full product and search capabilities from their mobile phones. All eligible products and rates are presented – including any adjustments, notes, and advisories.
Housing Wire
NOVEMBER 15, 2024
Should the goal of marketing technology be to make it so that a loan officer never needs to log in? Or, should LOs be encouraged to engage with marketing tools as much as possible in order to help them build their own brand and connections? Their approaches to production and efficiency didn’t age well.
Housing Wire
OCTOBER 6, 2020
Today, while the mortgage industry has the technology to support this, we’re still in the early stages of determining how it should be used. With the advances we’re seeing in Artificial Intelligence, Machine Learning and Robotic Process Automation, we have become experts at configuring our technology to meet the changing needs of lenders.
Housing Wire
SEPTEMBER 2, 2021
The mortgage industry is still seeing record-breaking numbers, but those numbers have started to wane and lenders looking to succeed in a slow market need to begin preparations today. Recent trends indicate that the mortgage market is beginning to see the end of the refinance boom and enter a purchase heavy market.
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