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Virtual openhouses are a unique way to help you stand out from other agents as a tech-savvy marketer and can help get your listings in front of hundreds (possibly thousands) of potential buyers online. What is a virtual openhouse, and are they still worth it? That’s the gist of a virtual openhouse.
The goal of this type of letter is to promote a newlisting in the neighborhood, to position yourself as the expert by providing information about the listing, and to find more business. Targeting investors and tailoring your real estate prospecting letters to their needs and is very smart.
You can also create messaging for your investor clients to inform them of possible investment opportunities. Building your segmented list Lets start by looking at how you might segment your list. For buyers, you may want to link to newlistings that fit their must-haves.
As a broker and real estate coach, I’m always surprised when new agents tell me they don’t want to use real estate scripts. Knowing what you’ll say in advance on a call, at an openhouse, or just chatting with your sphere makes you more confident — and confidence is the key that opens the door to opportunity in real estate.
Whether it’s with a first-time buyer or seasoned investor, the personal connections you establish with community members (both IRL and online in your extended virtual community) can help you transform a potential real estate lead into a real estate buyer. Canva is perfect for everything from newlistings to brand promotion.
Real estate investors face a lot of challenges, even in Texas markets that are showing a strong ROI for flips and sales. Many real estate investors who don’t want to pay an agent to represent them deal with even more issues, ranging from lack of access to industry resources to paying for services they don’t really need.
For example, you may be working with a seller that doesn’t want to hold an openhouse or place a “For Sale” sign in their yard. Whether you have first time buyers, sellers or investors keep the topics relevant. So save the market data and stats for the investors. This is also a great way to get new leads.
Openhouses It’s all about choosing the right house, promoting the openhouse, using good scripts and having relentless lead follow-up. You can spin this source up to a very predictable listing machine. You’ll know who’s looking for what property and which investors are likely to sell.
Unless the listed home is in a favorable location, priced competitively and move-in ready, activity has been somewhat muted as prospective buyers and sellers wait for economic conditions to improve. Sellers who priced their homes appropriately enjoyed busy openhouses in their first weekend on the market followed by multiple offers.
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