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23 creative open house ideas to drive foot traffic, get leads and sell fast

Housing Wire

Even amid the growing popularity of TikTok videos and Instagram reels, real estate open houses are still one of the best ways to get new clients in the door (quite literally!). The right open house strategies will generate leads and establish your brand presence in high-demand neighborhoods among your most desired clientele.

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How to host a successful virtual open house: Tips from a broker

Housing Wire

Virtual open houses are a unique way to help you stand out from other agents as a tech-savvy marketer and can help get your listings in front of hundreds (possibly thousands) of potential buyers online. What is a virtual open house, and are they still worth it? That’s the gist of a virtual open house.

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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

Building on existing relationships is the quickest and easiest way to keep your pipeline filled with active buyers and sellers, so you dont have to worry about dry spells. You can also create messaging for your investor clients to inform them of possible investment opportunities. Here are some of the ways you can segment your contacts.

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How to follow up with unresponsive clients without being pushy

Housing Wire

After the National Association of Realtors settlement changed how commission is paid, there was some fear among agents that buyers and sellers might forgo their services in favor of handling the transaction themselves. However, some sellers had complaints. Are they looking to invest in an income-generating property?

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History matters as Howard Hanna looks to tackle 2025

Housing Wire

But Im not reporting a quarterly earnings price per share and we dont have people saying Where is the return on my investment? I am reporting to shareholders that are family members which leads to sometimes asking if we cant talk about this on Thanksgiving. Why isnt my share price going up? Hanna said.

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How to get listings in real estate: 11 proven strategies for 2024

Housing Wire

Listings are the life-blood of all successful real estate businesses, but making the leap from working primarily with buyers to working with sellers can be a challenge for many agents early in their careers. Host open houses for other agents When you have your own listings, absolutely do your own open houses.

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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

I can also provide expert advice about renovations and the potential return on investment — where to get the biggest bang for your buck — or simply answer any questions you have about the market. We negotiated to get the sellers the highest price possible. Many of us are in sellers’ markets with very low inventory.