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Here’s how a mortgage coaching platform wants to carve out a niche in a competitive market

Housing Wire

To take advantage of the shifting market, two key areas that loan originators should be focusing on are “nurturing and cementing relationships with preapproved borrowers,” said Tim Braheem, founder and chief content creator of The Loan Atlas. So, kind of like a turnkey kit to get in front of a one-to-many type situation.”

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Opinion: How to win the coming mortgage refi race

Housing Wire

It’s amazing how many loan officers miss this, don’t return the call quickly, and lose their race before it’s even underway. This was a crisis for many large Independent mortgage banks that had created fine-tuned systems for refinancing loans and had virtually no trained sales force to prospect for new purchase money business.

Mortgage 475
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Interfirst, the phoenix of mortgage, lays off hundreds

Housing Wire

In November, Interfirst issued pink slips to hundreds of non-commissioned loan officers at its call centers in Charlotte, North Carolina and Rosemont, Illinois, according to WARN notices in both states. I think 99% of the loans that I was writing there were refinances. The firm told HousingWire that it had originated $1.65

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Anthropomorphism and AI: Dialing back the fear knob

Housing Wire

The fact is that AI-based technology has no intent or emotional capability at all. Like any powerful tool, it is essential to install proper fundamentals such as training, testing, accountability and continuous improvement before implementing. The data from the internet used to train large language models is not always accurate.

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How LOs, mortgage execs are preparing for 2024

Housing Wire

HousingWire interviewed a dozen loan officers and mortgage executives about their strategies for 2024, which mortgage products they expect to be in demand, and the magic rate needed to get sellers and buyers back in the market. AI can understand the loan status, a loan profile and AI can respond to the consumer.

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Understanding the Role of an Appraisal Management Company

AmeriMac

Loan officers can focus on other aspects of the loan origination process, knowing that the appraisal process is being handled by qualified professionals. Regulatory Compliance: AMCs are well-versed in federal laws and regulations governing appraisals.