Housing Wire

MARCH 22, 2024

With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. To help you snag more listings, we updated our list of proven strategies to win more real estate seller leads in 2024. If you want a shot at generating seller leads online, you need one, too.

Real Estate 448

Real Estate Sellers Real Estate Agent Tools 448

Housing Wire

MARCH 11, 2025

After the National Association of Realtors settlement changed how commission is paid, there was some fear among agents that buyers and sellers might forgo their services in favor of handling the transaction themselves. However, some sellers had complaints. For the most part, that hasnt happened. Entice your clients to come to you.

Clients 356

Clients Real Estate Agent Real Estate Agents 356

Housing Wire

DECEMBER 6, 2024

Building on existing relationships is the quickest and easiest way to keep your pipeline filled with active buyers and sellers, so you dont have to worry about dry spells. Your newsletter content should be a mix market updates, buyer and seller advice, community news and events, and storytelling.

Real Estate 397

Real Estate Clients Tools Sellers 397

Housing Wire

OCTOBER 24, 2024

A referral estate referral occurs when a licensed agent or broker passes along a prospective buyer or seller to another licensed agent to handle a transaction. The receiving agent becomes the buyer or seller’s primary point of contact and representative, and the referring agent receives a referral fee if a transaction closes.

Real Estate 433

Real Estate Real Estate Agent Agents Clients 433

Housing Wire

JANUARY 23, 2025

Open house postcards Open house postcard from Wise Pelican Open house postcard from Agents Assemble on Etsy Open house postcard from Agents Assemble on Etsy Open house postcards are a valuable tool in the real estate agent’s arsenal, designed to draw prospective buyers and sellers to your property listings.

Real Estate 305

Real Estate Open Houses Real Estate Agent Design 305

Housing Wire

JUNE 7, 2024

Listings are the life-blood of all successful real estate businesses, but making the leap from working primarily with buyers to working with sellers can be a challenge for many agents early in their careers. Host open houses for other agents When you have your own listings, absolutely do your own open houses.

Real Estate 468

Real Estate Open Houses Agents Sellers 468

Housing Wire

NOVEMBER 5, 2023

Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. This process can include a variety of strategies and methods, such as cold calling, direct mail campaigns, online advertising, social media marketing, community engagement, and networking events. Why not join them?

Real Estate 476

Real Estate Tools Real Estate Agent Open Houses 476

Housing Wire

FEBRUARY 13, 2024

Life events happen. A question I love to ask potential sellers is “By when would you like your home sold to the right buyer?” Commit to two open houses per week Maximize the return on those open houses. Hold open houses on weekdays too if you don’t have enough. Things change. Extend hours.

Real Estate Agent 459

Real Estate Agent Real Estate Agents Open Houses 459

Inman

SEPTEMBER 20, 2023

Open houses have been on the decline for decades, with the typical seller hosting only one open house event. However, data shows the current downturn could breathe new life into the practice.

Open Houses 167

Open Houses Sellers Brokerage Agents 167

Housing Wire

AUGUST 14, 2024

This gave sellers the upper hand, but the market has turned in recent months. The loss of population has softened housing demand, as has the rapid rise in mortgage rates that began in the spring of 2022. This has taken power away from sellers, who now face a shortage of potential buyers. year over year.

Buyers 468

Buyers Housing Market Marketing Sellers 468

Housing Wire

APRIL 1, 2021

Amy Kong of Trust Real Estate hosts open houses where people ask, “Where is the agent?”. But they point to something more specific – homebuyers and sellers surprised to interact with a non-white real estate agent. James Dunn of eXp Realty surprised a client with his answer to their question, “You’re white, right?”.

Real Estate Agent 418

Real Estate Agent Real Estate Agents Open Houses 418

Housing Wire

APRIL 22, 2024

We negotiated to get the sellers the highest price possible. Even if you’re months or even years away from moving, a seller’s prep session is one of the services I offer homeowners. Many of us are in sellers’ markets with very low inventory. The goal in prospecting FSBO sellers is to be that agent.

Real Estate 467

Real Estate Open Houses Brokerage Real Estate Agent 467

Housing Wire

OCTOBER 20, 2023

Advertising on Zillow can put your website in front of millions of potential buyers and sellers. It offers a multichannel online advertising service that finds and attracts potential leads, leveraging search intent targeting and social information to engage with potential buyers and sellers.

Real Estate 448

Real Estate Tools Open Houses Advertising 448

Housing Wire

FEBRUARY 9, 2024

If you target luxury buyers and sellers, it’s worth considering this investment, which also comes with the ability to choose a DIY or done-for-you build-out. It gives you a “first mover advantage”, providing robust follow-up tools that help you nurture potential seller clients with ease.

Real Estate 476

Real Estate Tools Marketing Real Estate Agent 476

Housing Wire

JULY 8, 2024

Knowing what you’ll say in advance on a call, at an open house, or just chatting with your sphere makes you more confident — and confidence is the key that opens the door to opportunity in real estate. These sellers were on the market with another agent before and could not sell. This is [name] with [brokerage].

Real Estate 435

Real Estate Business Agents Sellers 435

Housing Wire

MARCH 24, 2025

As a listing agent, showcasing your sellers properties in the absolute best light possible is a vital component of the service you provide them. It translates to getting more buyers through the door, more offers and more money in the sellers (and your) pockets. We had busy open houses and a full-price offer that first weekend.

Real Estate 221

Real Estate Real Estate Agent Agents Sellers 221

Housing Wire

JANUARY 9, 2025

In this article, well cover the definition of a pocket listing, the pros and cons for both agents and sellers, and how to transact off-market legally and ethically. While Im sure there are instances where this is unfortunately the case, there are legitimate reasons why selling off-market is in the sellers best interest.

Sellers 397

Sellers Real Estate Agents Real Estate Agent 397

Housing Wire

FEBRUARY 24, 2025

They provide value and can be saved for future use, like emails or handouts at an open house. We can do it from the comfort of our couches, without having to expend our precious energy going to a crowded and loud in-person networking event. Expired sellers and FSBOs: This is for the bravest of agents out there!

Real Estate Agent 312

Real Estate Agent Real Estate Agents Tools 312

Housing Wire

FEBRUARY 8, 2024

Common real estate farming ideas include direct outreach via mail, email or direct mailers, but you can also host neighborhood social events, sponsor seasonal events and provide helpful real estate information resources to your community. Like all marketing, real estate farming is psychological.

Real Estate 446

Real Estate Tools Agents Real Estate Agent 446

Housing Wire

NOVEMBER 16, 2023

Advertising on Zillow can put your brand in front of millions of potential buyers and sellers. It provides a platform for agents to host neighborhood events and become a trusted resource in their local area. This could be as simple as hosting joint events or featuring each other’s services on social media.

Real Estate 435

Real Estate Marketing Real Estate Agent Tools 435

Housing Wire

MARCH 26, 2025

They have customizable marketing materials for anything you can think of (printables, social media, campaigns, events etc.) Script 2 – Open house close by Agent: Hi, how are you? Theyre currently selling their home, and we hosted an open house on [Date]. and cater specifically to real estate agents.

Real Estate 368

Real Estate Real Estate Agent Agents Clients 368

Housing Wire

MAY 21, 2024

Attend open houses and talk to other homeowners to get a sense of the market dynamics in the area. While the appraisal is not a guarantee of the final sale price, it can help you understand the fair market value of the home and can assist in making informed decisions during negotiations with the seller.

Real Estate Agent 488

Real Estate Agent Real Estate Inspection Valuation 488

Housing Wire

APRIL 25, 2024

Summary Real estate marketing apps Lead generation and nurturing apps Open house apps Social media apps Property search app s Team communication & workflow apps Commercial real estate apps Safety apps Methodology The full picture FAQs Real estate marketing apps Pivo Real Estate Monthly price: free with $399.99

Real Estate 467

Real Estate Agents Open Houses Tools 467

Housing Wire

OCTOBER 20, 2023

Advertise open houses Post about open houses to both your grid and stories multiple times leading up to the event, as this ensures that it will reach the most people. It’s also important to include the details of the open house in the photo in addition to your caption.

Real Estate 435

Real Estate Agents Real Estate Agent Decorating 435

Housing Wire

NOVEMBER 29, 2023

It’s packed with stylish templates for social media, events and more. It offers a multichannel online advertising service that finds and attracts potential leads, leveraging search intent targeting and social information to engage with potential buyers and sellers. LCA’s standout feature? An in-app direct mail tool.

Real Estate 435

Real Estate Buyers Tools Real Estate Agent 435

Housing Wire

JULY 20, 2023

Set the appointment To make a strong first impression with potential sellers, avoid overwhelming them with too many questions upfront. Attending networking events, seeking referrals from vendors and engaging with industry professionals and small business networking groups can expand your reach even further.

Housing Market 370

Housing Market Marketing Real Estate Client Relationships 370

Housing Wire

JUNE 21, 2024

Additional services to level up your direct mail efforts include automated home valuations, customized QR codes for tracking, and full direct mail campaigns that include brochures and branded real estate letters for new listings, open houses, FSBO marketing and more. each; letters: $1.18 each; brochures: $2.25

Real Estate 397

Real Estate Agents Tools Design 397

Housing Wire

JULY 20, 2023

According to the National Association of Realtors , 67% of sellers were referred to their agent by a friend, neighbor or relative; or used their agent previously to buy or sell a home. 74% of sellers say they would use that same agent again, or recommend them to others. Most importantly, you must be available and responsive.

Clients 284

Clients Real Estate Open Houses Agents 284

Housing Wire

JANUARY 25, 2024

Take time out of your week to attend broker happy hours, training sessions, open houses, and stay active on social media. Real estate networking events Local agent happy hours, training events, open houses, or Facebook groups are all excellent places to meet agents who might want to make a switch.

Real Estate Agent 448

Real Estate Agent Real Estate Agents Brokerage 448

Inman

NOVEMBER 5, 2024

From the pristine cleanliness of the home to the personalized touches that make buyers feel welcome, Darryl Davis writes, small efforts can lead to big results.

Open Houses 158

Open Houses Real Estate Agent Real Estate Agents 158

Housing Wire

JANUARY 10, 2024

Community events. SmartZip primarily benefits experienced listing agents, yet any agent willing to nurture seller leads can thrive with this platform. Armed with this data, agents can streamline their outreach efforts and focus on sellers who are ready for their services. When you buy through our links, we may earn a commission.

Real Estate 447

Real Estate Real Estate Agent Tools Contracts 447

Housing Wire

NOVEMBER 2, 2023

They don’t just cater to new agents: lead generation companies can also complement traditional lead generation methods — open houses, home buying seminars and referrals, to name a few — thereby helping to build your pipeline of leads. While not exclusive, zBuyer shares leads with a maximum of six agents per area.

Real Estate 459

Real Estate Real Estate Agent Tools Agents 459

Miller Samuel

MARCH 18, 2020

In a global pandemic or worldwide catastrophic event, housing market stats will be internally adjusted by consumers to factor the event into the equation. This type of action is precisely what should not be done. Cherry-picking stat solutions will breed distrust between agents and consumers. The outbreak is clearly expanding.

Real Estate Agent 221

Real Estate Agent Real Estate Agents Open Houses 221

Housing Wire

JULY 22, 2024

Think about it: if you’re a super successful agent running a team , you’ll want your team members to be available to run out and cover showings and host open houses every weekend. Let everyone in your sphere of influence know that you got your real estate license and are excited to work with buyers and sellers.

Real Estate Agent 448

Real Estate Agent Real Estate Clients Agents 448

Housing Wire

JANUARY 12, 2024

The best real estate CRM solution is the one that will manage your client interactions, increase the number of touchpoints with each client, and convert leads seamlessly into buyers and sellers. Mobile-friendly is the way to go for agents always on the move between showings, open houses, listing presentations and networking events.

Real Estate 476

Real Estate Real Estate Agent Tools Agents 476

Housing Wire

DECEMBER 7, 2023

The MA & NH package includes required Core Course, Buyer Agency, Financing, Disclosures / Seller Due Diligence, 1031 Exchanges, Code of Ethics, and Conducting Open Houses and Developing a Safety Plan. After the class, you will receive the certificate for each state to renew both states’ licenses. out of 5 stars Rating: 4.5

Real Estate 435

Real Estate Real Estate Agent Law Brokerage 435

Housing Wire

NOVEMBER 5, 2023

In light of the recent NAR lawsuit outcome , seller leads are even more crucial. Companies like SmartZip can quickly and easily generate a list of potential home sellers based on data, not just a zip code. Let them know about upcoming events, share a recipe, or offer tips to prepare for the seasons.

Real Estate 221

Real Estate Tools Real Estate Agent Agents 221