Housing Wire

JULY 22, 2024

Watch any of the glamorous pseudo-reality real estate shows on TV, and you might be tempted to become a part-time real estate agent. There’s a ton of money to be made just by opening doors and looking glamorous — Right? Most of the agents you see on TV wearing $1500 outfits work 80+ hours per week.

Real Estate Agent 448

Real Estate Agent Real Estate Clients Agents 448

Housing Wire

FEBRUARY 13, 2024

Life events happen. Commit to two open houses per week Maximize the return on those open houses. Call other agents that you have a relationship with that may not want to or can’t hold their own open houses. Hold open houses on weekdays too if you don’t have enough.

Real Estate Agent 459

Real Estate Agent Real Estate Agents Open Houses 459

Housing Wire

JANUARY 25, 2024

To help, we put together this guide to walk you through our nine-step system to recruit, nurture, and retain producing agents in 2024. Here are two proven strategies top recruiters use to find out what local agents want from a brokerage: Networking The best way to find out what different types of agents want from a new brokerage?

Real Estate Agent 448

Real Estate Agent Real Estate Agents Brokerage 448

Housing Wire

MARCH 11, 2025

After the National Association of Realtors settlement changed how commission is paid, there was some fear among agents that buyers and sellers might forgo their services in favor of handling the transaction themselves. Polish your pitch Being a real estate agent is also a sales job, and the first thing you sell your clients is yourself.

Clients 356

Clients Real Estate Agent Real Estate Agents 356

Housing Wire

FEBRUARY 12, 2025

Walk before you run: Build long-term relationships Partner with new real estate agents that you can learn and build together. Be selective: every agent you work with should match your commitment to doing the work and building a sustainable business. Start a weekly networking event at a central, affordable location.

Loan Officers 322

Loan Officers Real Estate Agent Open Houses Business 322

Housing Wire

SEPTEMBER 18, 2024

Virtual open houses are a unique way to help you stand out from other agents as a tech-savvy marketer and can help get your listings in front of hundreds (possibly thousands) of potential buyers online. What is a virtual open house, and are they still worth it? That’s the gist of a virtual open house.

Open Houses 344

Open Houses Agents Real Estate Sellers 344

Housing Wire

NOVEMBER 21, 2024

As a real estate brokerage leader with decades of experience, I know firsthand that every connection counts, so having the right words at your fingertips is essential. That’s where text messaging for real estate agents comes in — it’s quick, personal, and gets straight to the point. Can we discuss your goals?

Real Estate 370

Real Estate Real Estate Agent Sellers Clients 370

Housing Wire

JANUARY 23, 2025

Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit ENTER on their first Google search. Knowing this, real estate agents should always find friendly, conversational ways to stay on their potential clients minds year-round.

Real Estate 305

Real Estate Open Houses Real Estate Agent Design 305

Housing Wire

MARCH 19, 2025

A client needed to see a house and of course they needed to see it immediately. Another agent was asking for an open house on the condo for the 3rd weekend in a row. This not only ensures that business is covered when an agent is unavailable but also provides a flexible and efficient way to manage showings.

Realtors 335

Realtors Marketing Real Estate Agents 335

Housing Wire

NOVEMBER 5, 2023

Active vs. passive real estate prospecting Real estate prospecting ideas Tips for effective real estate prospecting What is real estate prospecting? The objective is to generate leads and build a pipeline of prospective business opportunities to sustain and grow their real estate business.

Real Estate 476

Real Estate Tools Real Estate Agent Open Houses 476

Housing Wire

FEBRUARY 22, 2023

The relationship between a loan officer and a real estate agent is one of the most important pieces of the puzzle, as the two must combine forces to help borrowers achieve their goal of buying a home. To view this year’s Gathering of Eagles agenda and register for the event, click here. Interested in learning more?

Real Estate 459

Real Estate Real Estate Agent Loan Officers Agents 459

Housing Wire

FEBRUARY 9, 2024

Real estate agents today need outstanding websites — or, at the very least, highly functional ones — to both attract and communicate with clients. That’s why SEO software is one of the most valuable real estate marketing tools out there. Unlike social media platforms, you aren’t at the mercy of an algorithm.

Real Estate 476

Real Estate Tools Marketing Real Estate Agent 476

Housing Wire

DECEMBER 6, 2024

Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Its up to us as agents to stay engaged and stay in contact with our clients. Content: Agents can include any combination of data and information. When you buy through our links, we may earn a commission.

Real Estate 397

Real Estate Clients Tools Sellers 397

Housing Wire

OCTOBER 3, 2024

We’ve compiled our top Halloween real estate marketing ideas as a fun way to spice up your lead generation and set yourself apart from your competitors. These Halloween real estate marketing ideas can be used by individual real estate agents, teams and even brokerages.

Real Estate 476

Real Estate Marketing Decorating Real Estate Agent 476

Housing Wire

MARCH 26, 2025

They have customizable marketing materials for anything you can think of (printables, social media, campaigns, events etc.) and cater specifically to real estate agents. Some agents opt to carry weapons like pepper spray or a Taser, but only do so if youre comfortable and can properly use them.

Real Estate 368

Real Estate Real Estate Agent Agents Clients 368

Housing Wire

JUNE 7, 2024

BNI (Business Networking International): These chapters can be tricky to get into as a real estate agent, but if you’re able to find one with an open seat, jump on it. I usually recommend door knocking your own neighborhood as well, to introduce yourself as their hyper-local neighborhood agent.

Real Estate 468

Real Estate Open Houses Agents Sellers 468

Housing Wire

FEBRUARY 8, 2024

Real estate farming, or geo-farming, is a lead generation strategy in which the agent focuses on a specific geographic area. Real estate farming also includes traditional marketing methods like sending direct mailers, knocking on doors and nailing your locally relevant social media presence.

Real Estate 446

Real Estate Tools Agents Real Estate Agent 446

Housing Wire

MARCH 22, 2024

Data analysis allows real estate agents to focus their marketing efforts (and budget!) Visit Top Producer Related Articles The 9 top real estate lead generation companies for 2024 6 best real estate lead generation websites for 2024 The ultimate guide to real estate lead generation ideas for 2024 2.

Real Estate 448

Real Estate Sellers Real Estate Agent Tools 448

Housing Wire

MARCH 24, 2025

Buyers are more inclined to stop by an open house or set up a private showing on listings that look great online. Use this opportunity to position yourself as a professional real estate agent and build credibility in your network. This can make a big difference for newer agents just starting out.

Real Estate 221

Real Estate Real Estate Agent Agents Sellers 221

Housing Wire

APRIL 22, 2024

Sincerely, (your name) (your brokerage) (your phone number) (your email) Click to copy to clipboard The ‘for sale by owner’ or FSBO letter Audience: For sale by owners Format: Typed letter in an envelope, handwritten address For sale by owner sellers are typically very cautious around real estate agents.

Real Estate 467

Real Estate Open Houses Brokerage Real Estate Agent 467

Housing Wire

NOVEMBER 16, 2023

Design and share infographics that provide valuable real estate tips or market statistics, making complex information easily digestible and shareable. Use this tool: Coffee & Contracts Coffee & Contracts is like a membership-based social media toolkit for real estate agents.

Real Estate 435

Real Estate Marketing Real Estate Agent Tools 435

Housing Wire

MAY 21, 2024

Work with a real estate professional with MLS access In non-disclosure states, the role of real estate agents becomes even more crucial. Experienced agents have access to databases, networks, and resources that can help buyers gather information about recent sales in the area.

Real Estate Agent 488

Real Estate Agent Real Estate Inspection Valuation 488

Housing Wire

OCTOBER 20, 2023

From upgrading your real estate website with eye-catching and functional marketing tools, to harnessing AI and a few other unconventional tactics, this guide explains the best lead generation ideas for real estate agents. When executed correctly, open houses can lead to a revolving door of new clients and leads.

Real Estate 448

Real Estate Tools Open Houses Advertising 448

Inman

NOVEMBER 5, 2024

From the pristine cleanliness of the home to the personalized touches that make buyers feel welcome, Darryl Davis writes, small efforts can lead to big results.

Open Houses 158

Open Houses Real Estate Agent Real Estate Agents 158

Housing Wire

AUGUST 21, 2024

Sometimes agents will say to me, “I have a great lender, but they don’t give me referrals, or they don’t give me very many referrals.” Or maybe you are conducting an event and you can feature me at that event? They can give you talking points to use when meeting buyers, doing prospecting calls, or at an open house.

Inspection 448

Inspection Training Clients Real Estate Agent 448

Housing Wire

OCTOBER 20, 2023

And with millennials emerging as the largest generation of homebuyers in today’s market, comprising 28% of all homebuyers, real estate agents need to master social media or they might miss out. Sixty percent of agents surveyed believe that social media provides higher quality leads than the MLS.

Real Estate 435

Real Estate Agents Real Estate Agent Decorating 435

Housing Wire

APRIL 25, 2024

Summary Real estate marketing apps Lead generation and nurturing apps Open house apps Social media apps Property search app s Team communication & workflow apps Commercial real estate apps Safety apps Methodology The full picture FAQs Real estate marketing apps Pivo Real Estate Monthly price: free with $399.99

Real Estate 467

Real Estate Agents Open Houses Tools 467

Housing Wire

NOVEMBER 29, 2023

It’s perfect for agents, with helpful design and marketing tools tailored for real estate. It’s packed with stylish templates for social media, events and more. If you’re into real estate marketing, it’s a go-to for everything from business cards to eye-catching online ads. ProspectsPLUS!

Real Estate 435

Real Estate Buyers Tools Real Estate Agent 435

Housing Wire

NOVEMBER 2, 2023

Real estate agents are always looking for vetted, high-quality leads — and especially so during 2023 market conditions. These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales.

Real Estate 459

Real Estate Real Estate Agent Tools Agents 459

Housing Wire

JANUARY 12, 2024

Its CRM offers real-time client activity monitoring, advanced search filtering, immediate notifications, and social profile integration — all designed to enhance agent productivity. Its focus on automation, efficiency, and ROI tracking makes it a powerful tool for modern real estate agents.

Real Estate 476

Real Estate Real Estate Agent Tools Agents 476

Housing Wire

JANUARY 9, 2025

One major benefit to agents of working with sellers is the incredible marketing opportunities that come with each listing: a sign in the yard, open houses, social media content, door knocking in the neighborhood these are just a few of the many ways to leverage your MLS listings to find more clients. Host a broker open house.

Sellers 397

Sellers Real Estate Agents Real Estate Agent 397

Housing Wire

JULY 8, 2024

As a broker and real estate coach, I’m always surprised when new agents tell me they don’t want to use real estate scripts. Below, you’ll find proven real estate scripts for 12 common situations to help you earn more business in 2024. I always advise agents to do what works best for them!

Real Estate 435

Real Estate Business Agents Sellers 435

Housing Wire

JUNE 21, 2024

Additional services to level up your direct mail efforts include automated home valuations, customized QR codes for tracking, and full direct mail campaigns that include brochures and branded real estate letters for new listings, open houses, FSBO marketing and more. each; letters: $1.18 each; brochures: $2.25

Real Estate 397

Real Estate Agents Tools Design 397

Housing Wire

FEBRUARY 26, 2024

Real estate marketing isn’t just about posting a few property listings and hoping for the best. The most successful real estate agents aren’t always the ones with the most experience — but rather those who know how to leverage the best real estate marketing companies and digital tools for their success.

Real Estate 345

Real Estate Business Real Estate Agent Marketing 345

Housing Wire

JANUARY 10, 2024

Community events. Between leveraging your personal network, filming YouTube videos and even the unpleasant task of cold prospecting, real estate professionals today wear all the hats. Real estate agents using SmartZip gain immediate access to its CRM populated with the data. housing industry.

Real Estate 447

Real Estate Real Estate Agent Tools Contracts 447

McKissock

JUNE 20, 2022

Specific songs can excite fans before a big sporting event, relax people in stressful situations, or inspire people to dance, create — or even buy. These findings could also indicate that playing the right kind of music during your open house could improve your sales rate in real estate. Where to Play Your Tunes.

Open Houses 88

Open Houses Real Estate Agent Real Estate Agents 88

Housing Wire

JULY 20, 2023

For example, when you’re just starting out in real estate, you’ll need to put in sweat equity. Personally, I held myself to the goal of hosting four open houses per weekend. These could include a personal note, an offer to grab coffee or an invite to an industry or community party or event.

Clients 284

Clients Real Estate Open Houses Agents 284