Fri.Feb 09, 2024

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Vetted by HousingWire | Our editors independently review the products we recommend. When you buy through our links, we may earn a commission. Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. Equipped with the right real estate marketing tools, you’ll save time, scale faster, and attract more clients — all without having to learn 40 new complic

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Brokerage leaders are feeling better about 2024

Real Estate News

A survey of leaders found greater optimism compared to a year ago, but many are concerned about recruiting, profits and commission lawsuits in the year ahead.

Brokerage 306
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CoStar’s billion-dollar marketing spend to include four Super Bowl ads

Housing Wire

The portal wars are heating up. In an attempt to reach residential listing portal supremacy, CoStar Group (the parent company of Apartments.com and Homes.com ) will air four advertisements during this Sunday’s broadcast of Super Bowl LVIII between the San Francisco 49ers and the Kansas City Chiefs. “The Super Bowl is a deep part of American culture and it grabs a disproportionate share of everyone’s mind,” Andy Florance , the CEO of CoStar Group, said.

Marketing 476
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Consumer sentiment up as mortgage rate optimism hits record high

Real Estate News

Fannie Mae’s monthly survey found that, for the first time, a greater share of consumers expects rates to fall in the next 12 months.

Mortgage 299
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Mortgage credit availability increased in January: MBA

Housing Wire

The availability of mortgage credit increased in January, according to a report issued by the Mortgage Bankers Association (MBA) based on data sourced from ICE Mortgage Technology. The MBA’s Mortgage Credit Availability Index (MCAI) increased in January to 92.7, or by 0.7% over December’s figure, based on initial benchmarking of the index to 100 in 2012.

Mortgage 459
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7 new real estate books that should be on your reading list

Inman

Whether looking for advice as a new agent, as a real estate investor, or as a seasoned agent, these seven new releases by established industry names can offer a lending hand when it comes to pushing your business to the next level.

More Trending

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Anywhere expands board with investment firm leader Joseph Lenz

Inman

Joseph Lenz is a managing director and co-head of research at TPG Angelo Gordon. He becomes the 13th member of Anywhere's board this week after the franchising giant added a seat.

Investing 194
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Pressure on lot supply eased last year: Zonda

Housing Wire

Thanks to a slower rate of housing starts , there were more lots available in the fourth quarter of 2023 compared to a year earlier, according to Zonda ’s New Home Lot Supply Index. Lot inventory tightened on a quarterly basis, however, a signal of rising builder activity. Year over year, the index rose by 25.1% to reach a reading of 61.9, but Zonda noted that the national market remains “significantly undersupplied.

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Top NYC team leaves Compass for new Side venture

Inman

As the Belisario Cruz Reyn Team, the group was fourth overall on the list of New York’s real estate teams with over 20 agents, with $155 million in sales volume.

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Federal judge says suit against UWM’s ‘All-In’ initiative should be dismissed

Housing Wire

A lawsuit against the “ All-In” initiative at United Wholesale Mortgage (UWM) should be dismissed, a federal judge said, citing inadequate evidence to prove accusations against the lender. Florida-based Okavage Group sued UWM in April 2021, following the lender’s announcement of an ultimatum that the wholesale lender will no longer partner with brokers who also work with Rocket Mortgage or Fairway Independent Mortgage Corp.

Contracts 448
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Take charge of the next era of real estate at Inman Connect Las Vegas

Inman

A new era in real estate is unfolding. Inman Connect Las Vegas is where the most powerful voices in the industry are coming together to create change.

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California’s high costs aren’t deterring Gen Z from moving there: Zillow

Housing Wire

A Zillow analysis of U.S. Census Bureau data released Friday shows that the youngest group of prospective homebuyers, Generation Z, are bucking a larger trend by moving to California. Even as California lost nearly 215,000 residents to net migration in 2022, census data also shows that the Golden State saw a net increase of almost 44,000 Gen Z adults (people born between 1996 and 2004, excluding students) who moved there from other states.

Realtors 448
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Need a roomie? Zillow now allows you to list single rooms for rent

Inman

Landlords now have the ability to list single rooms for rent on Zillow, as affordability concerns relegate more renters to living with roommates.

Landlords 190
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CFPB settles decade-old foreclosure relief scam enforcement suit

Housing Wire

The Consumer Financial Protection Bureau (CFPB) on Friday announced that it has reached a settlement with four attorneys and their company, Consumer First Legal Group , over a long-running enforcement case regarding what the bureau called a foreclosure relief scam. Consumer First Legal Group and four attorneys — Thomas G. Macey, Jeffrey J. Aleman, Jason Searns and Harold E.

Legal 448
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More commission suit fallout: Inman’s Top 5 stories of the week

Inman

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

Brokerage 186
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Anywhere Real Estate appoints new board member

Housing Wire

Anywhere Real Estate named Joseph Z. Lenz to its board of directors, the company announced on Thursday. The appointment will be effective starting Feb. 13, 2024. Lenz currently serves as managing director and co-head of research for credit solutions at TPG Angelo Gordon , a prominent global asset manager with more than $200 billion in assets. As a result, the Anywhere board will expand from 12 to 13 directors under the helm of Chairman Michael J.

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Office space fallout raises more questions about regional banks

Inman

Regional banks are in the spotlight again as cracks begin to show in their balance sheets due to the ongoing distress in the commercial real estate sector.

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Mr. Cooper delivers $500M profit in 2023, addresses Yellen’s concerns with nonbanks

Housing Wire

Mr. Cooper Group was profitable in 2023, a year marked by its acquisition of Home Point Capital and Roosevelt Management Co. , along with the fallout from a cyberattack. Mr. Cooper’s strong performance was mainly due to its servicing business, which benefited from a higher interest rate environment. During a call with analysts on Friday morning, company executives addressed some of the concerns raised by Treasury Secretary Janet Yellen, who said this week that U.S. regulators are monitori

Clients 435
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Is it real, or is it Bella Staging? Tech Review

Inman

The final word is that Bella Staging should be on your list when that next listing isn’t getting the attention that market conditions suggest it should.

Marketing 178
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Which Local Markets Track National Trends the Most: Correlations of Metro Single-Family Permits to U.S. Data

Eyes on Housing

New NAHB analysis of single-family permits shows which Metropolitan Statistical Areas (MSAs) have been trending in the same direction as U.S. single-family permits. Using single-family permits from 2012-2022, five-year and ten-year correlations are used to create an association index for each MSA that describes how similar, or dissimilar, particular MSAs are when compared to the national trend.

Marketing 173
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2 multifamily operators settle in RealPage antitrust lawsuit

Inman

Pinnacle Property Management Services and AIR have settled with plaintiffs who accused them of increasing rent prices through collusion.

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Class Valuation Maximizing ROV Conversion Rates

Appraiserblogs

It’s truly mind-boggling that a company would brag about their higher ROV conversion rates for the ROV process as if it’s some kind of badge of honor. Recently, Class Valuation took to social media to boast about their Reconsideration of Value’s process (ROVs), claiming higher conversion rates and urging clients to choose them for a confident closing.

Valuation 145
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Chad Roffers dishes on a Sotheby’s Concierge Auction record

Inman

The Sotheby's Concierge Auctions founder and CEO shared more about how the recent auction of "La Dune" went down, as well as key reasons why luxury agents turn to the brand to get a deal done.

Agents 175
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We Ranked Every NFL Team’s Real Estate Market and Found the Best Cash Flow Opportunities

BiggerPockets

While we didn't get the matchup America wanted (Lions vs. Ravens), we do get to watch a 2020 rematch between the 49ers and the Chiefs. To prep for the game, we crunched the data on every team's real estate market and found which ones had the best potential for investors.

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SERHANT. launches in Orlando with The Home Squad

Inman

The 16-member team led by Sarah and Mark Raumaker closed $86 million in sales volume last year and has sold more than $260 million in sales volume since its founding in 2018.

Realty 170
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How Ryan Haywood Used Investing and Deal Generation As a Way to Build Communities and Wealth

BiggerPockets

“You’re making too much money.

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7 spring pop-bys that’ll perk up your client relationships

Inman

Want to make real estate more fun for you and your clients? Check out Darryl Davis' ideas for spring-themed gifts.

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How Much Money Is Enough to Make You Happy? Most Americans Say $284,000, Others Say $1.2 Million

BiggerPockets

In a recent survey, 67% of respondents said that their happiness hinged on their ability to pay bills on time. Another 45% said homeownership made them happy. Others said they needed $1 million in the bank to be secure. So what is the true cost of happiness, and how much does it take to really sit back and relax?

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What’s your 100-year plan? Finding ikigai in life and business

Inman

The median age for a Realtor is 60. That means it's time to think about the realities of aging, retirement and building a lasting legacy.

Business 133
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Working at Walmart Could Help Make You a Millionaire in Just a Few Years—Here’s How

BiggerPockets

If you dream of becoming a real estate investor but work at Walmart, you could well be on your way to realizing your dream much sooner than you think.

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CHBA proposes 30-year mortgages for new builds

Mortgagebroker News

Extending mortgage terms could open doors for first-time buyers

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Appliances for FHA appraisals

Appraisal Today

How does the FHA define appliances? By Daniel A. Bradley, SRA, CDEI In September of 2015, FHA revised Handbook 4000.1 to provide a specific definition, which includes: Refrigerators Ranges/ovens Dishwashers Garbage disposals Microwaves Washers and dryers It’s important to note this does not include garage door openers, swimming pool pumps, intercoms, sound systems, and security systems.

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Toronto's real estate market to witness multi-year recovery

Mortgagebroker News

What happens when steady demand meets tight supply?

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Millennials on the Move: Top 10 Hottest Housing Markets Backed by Data and Desirability

Eppraisal

In the dynamic world of real estate, certain markets are blazing trails as magnets for millennials seeking new opportunities and lifestyles. Here are the top ten hottest housing markets that millennials are flocking to, backed by compelling statistics that underscore their appeal. Austin: The Hub of Innovation Austin experienced a staggering 21.7% increase in millennial population between 2010 and 2020, according to data from the U.S.