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Opinion: How real estate will come back stronger

Housing Wire

Whether it is our research on homes that are coming soon or our hard-won tips and tricks for navigating the market, it’s time to embrace digital tools that give us ownership over the deep knowledge we each have about our markets. But we can’t risk these materials being taken by others and used for their marketing purposes.

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This Cybersecurity Awareness Month, let’s spread awareness about real estate wire fraud

Housing Wire

To prevent fraudsters from getting access to your email account, consumers should be cautious of opening attachments or downloading links from suspicious emails. Through consumer warnings on websites and email communications, preparedness tools, and other educational resources, the title industry is committed to thwarting these scams.

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Freddie Mac rolls out down payment assistance tool

Housing Wire

Freddie Mac is rolling out a free tool for lenders, DPA One, that matches borrowers with down payment assistance programs across the country. The new tool allows lenders and housing counselors to enter client eligibility parameters, download results and compare up to three programs side by side to make quicker lending decisions.

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Solving the credit riddle: providing mortgage professionals and borrowers the tools they need

Housing Wire

The report also introduces a solution with IDIQ’s newly launched credit-building tool, CreditBuilderIQ®, based on the feedback provided. During the last decade there has seen a crop of fintech and analytics tools released to help consumers optimize rates and take control of their credit, but what are consumers saying?

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The Real Brokerage is betting big on AI to fuel organic growth in 2025

Housing Wire

In 2024, much of this value came in the form of agent education and guidance as the real estate industry looked to navigate a turbulent year full of change, but in 2025 Poleg said more of that focus will be on technology tools, and streamlining the home-buying process by further developing the ancillary services Real offers.

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Digital open house sign-in solutions agents swear by for lead generation

Housing Wire

From tech-forward tools to smart follow-up strategies, there’s a sign-in solution here that can help you grow your business and build valuable connections with buyers. QR code open house sign-in tools QR codes are becoming increasingly popular for a tech-friendly and contactless sign-in process. Visit Curb Hero 3. Visit Real Geeks 4.

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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

Check out these nine downloadable real estate prospecting letter templates to help you make an impression in your neighborhood or zip code. It even integrates with commonly used tools like Salesforce , Follow Up Boss and Hubspot so you can easily target your existing contact lists. Cards from Handwrytten start at $3.25 plus postage.