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How to host a successful virtual open house: Tips from a broker

Housing Wire

Virtual open houses are a unique way to help you stand out from other agents as a tech-savvy marketer and can help get your listings in front of hundreds (possibly thousands) of potential buyers online. What is a virtual open house, and are they still worth it? That’s the gist of a virtual open house.

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The ultimate open house checklist for new & experienced agents

Housing Wire

The best advice I got from an experienced agent was simple but powerful: “Do as many open houses as you can.” Running open houses (among other strategies) has helped me build a sustainable career in real estate at Your Property People. You have secured your open house! of the home and property.

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History matters as Howard Hanna looks to tackle 2025

Housing Wire

The family-run brokerage firm recorded some legal w ins and losses , developed new tools for agents and clients , and navigated one of the slowest years for home sales in nearly three decades. The past year had its fair share of ups and downs for Howard Hanna Real Estate Services.

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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

Building on existing relationships is the quickest and easiest way to keep your pipeline filled with active buyers and sellers, so you dont have to worry about dry spells. We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out.

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9 savvy strategies to get more real estate referrals

Housing Wire

A referral estate referral occurs when a licensed agent or broker passes along a prospective buyer or seller to another licensed agent to handle a transaction. The receiving agent becomes the buyer or seller’s primary point of contact and representative, and the referring agent receives a referral fee if a transaction closes.

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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

We negotiated to get the sellers the highest price possible. Even if you’re months or even years away from moving, a seller’s prep session is one of the services I offer homeowners. Many of us are in sellers’ markets with very low inventory. The goal in prospecting FSBO sellers is to be that agent.

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‘Find buyers before agents!’ Mortgage industry reacts to the NAR settlement

Housing Wire

Mortgage pros have closely monitored the commission lawsuit developments since a Kansas City, Missouri jury determined that NAR, HomeServices of America , and Keller Williams conspired to inflate or maintain high commission rates through NAR’s so-called Participation Rule. Caccia said that 80% of his business comes from buyers’ agents.

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