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Real launches three new products during its agent conference

Housing Wire

Technology is the backbone upon which Real was built, and we continue to push the limits when it comes to leveraging artificial intelligence to deliver solutions that provide our agents and their clients with a strategic advantage,” Tamir Poleg , the CEO and chairman of Real, said in a statement. “Leo

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Lone Wolf launches new tools designed to help buyer agents

Housing Wire

The role of the buyer’s agent has been turned on its head and Lone Wolf Technologies wants to help. The real estate software company is launching a “Buyer’s Agent Club” that is designed to assist agents in navigating an uncertain time in the industry through resources, tools and training.

Design 427
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23 creative open house ideas to drive foot traffic, get leads and sell fast

Housing Wire

Even amid the growing popularity of TikTok videos and Instagram reels, real estate open houses are still one of the best ways to get new clients in the door (quite literally!). The right open house strategies will generate leads and establish your brand presence in high-demand neighborhoods among your most desired clientele.

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Real estate postcards: The best ideas, examples and producers for 2025

Housing Wire

These real estate mailers are designed to spread holiday cheer, express gratitude and maintain a personal touch among your network. These postcards are strategically sent out before a scheduled open house event, typically a week or so in advance. But where do you start? Don’t worry; we’ve got you covered.

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New Atllas AI tool aims to simplify cold calls

Housing Wire

Not many people in any profession enjoy making cold calls to potential clients, but a venture capital-backed technology startup hopes to make it a little easier for real estate agents. We’ve combined technology with a deep understanding of real estate to create something truly special.”

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30 must-have real estate text message scripts to convert leads and close deals

Housing Wire

In this article, we’ve gathered 30 real estate text message scripts designed to help you connect with leads, nurture relationships, and get more deals to the closing table this coming year. Script 16: After an open house Hi [Name], thanks for stopping by the open house at [Property Address].

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14 real estate trends Gen Z buyers are looking for

Housing Wire

Baby boomers and millennials have dominated the home-buying conversation in recent decades, but a new generation of homeowners is browsing online listings, heading to open houses and planning their home-buying budget. Smart home technology is not optional Gen Z marks the first generation of true digital natives.