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Real estate postcards: The best ideas, examples and producers for 2025

Housing Wire

These real estate mailers are designed to spread holiday cheer, express gratitude and maintain a personal touch among your network. They are typically sent out as soon as a new listing hits the market, aiming to capture the attention of potential buyers who may be seeking a home in that area. But where do you start?

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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

Many of the best real estate CRMs have built-in features to segment your contacts list and automate your real estate newsletters. However, other email tools not specific to real estate agents (like Mailchimp and Flodesk) offer built-in templates that make delivering beautifully designed email newsletters a cinch. Need some great ideas?

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New year, new listing: 10 ways to update that won’t break the bank

Inman

Whether it’s a brand-new listing or last year’s listing that’s still languishing on the market, these updates from Doora Designs' Antoinette Fargo will make it look like new.

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Housing Market Tracker: Inventory falls even lower

Housing Wire

The seasonal housing inventory bottom evaded us again last week as active listings fell and new listing inventory decreased. Here’s a quick rundown of the last week: Active inventory fell 5,383 last week, and new listing data is still trending at all-time lows in 2023.

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7 IDX websites to beat Zillow + capture more leads in 2024

Housing Wire

Since almost all of our picks offer roughly the same features, we scored them based on our opinion of their property search experience, design quality, and overall user experience (UX). UX design quality: 4.6 UX design quality: 4.6 Property search results pages are well-designed, easy to navigate and customizable.

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30 must-have real estate text message scripts to convert leads and close deals

Housing Wire

In this article, we’ve gathered 30 real estate text message scripts designed to help you connect with leads, nurture relationships, and get more deals to the closing table this coming year. Script 8: New listing on the market Hi [Name], I just found a listing that fits your criteria perfectly!

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Real Estate Exchange files antitrust suit against Zillow, NAR

Housing Wire

REX, an Austin-based real estate startup, said Zillow’s new listing layout, which includes tabs entitled “agent listings” and “other listings,” positions its listings in a “recessed obscured, and deceptive tab that consumers do not see.” Real Estate Tech Demo Hour.