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14 real estate trends Gen Z buyers are looking for

Housing Wire

Baby boomers and millennials have dominated the home-buying conversation in recent decades, but a new generation of homeowners is browsing online listings, heading to open houses and planning their home-buying budget. They prize move-in ready homes that can be updated with fresh paint, new flooring and modern fixtures.

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Zillow’s new AI feature can talk to home shoppers like it’s a friend

Housing Wire

.” “Beyond easy-to-filter criteria like bedrooms and bathrooms, buyers are considering many other specific features that match their unique lifestyle,” Jenny Arden, Zillow’s chief design officer, said in a statement. “The future of real estate will be powered through AI,” Arden said.

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8 best website builders for real estate agents, brokers and brokerages

Housing Wire

We looked at pricing, design quality, ease of use, lead generation features, and then combed online reviews to get feedback from other working Realtors. To help you find the best real estate website builder for your needs, our team of agents, brokers, and tech experts researched and ranked the best real estate website builders for 2024.

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7 IDX websites to beat Zillow + capture more leads in 2024

Housing Wire

Since almost all of our picks offer roughly the same features, we scored them based on our opinion of their property search experience, design quality, and overall user experience (UX). UX design quality: 4.6 UX design quality: 4.6 Property search results pages are well-designed, easy to navigate and customizable.

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The ultimate guide to real estate lead generation ideas for  2023

Housing Wire

Learn more Use this tool: Market Leader Market Leader is a comprehensive software solution designed to generate and nurture real estate leads. Share community news, events, yard sales and, of course, any Open Houses hosted by you, your team or brokerage. To maximize their potential, develop a well-thought-out strategy.

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How 2020 raised the stakes for the mortgage industry

Housing Wire

More than that, the fintechs that flooded in brought with them a promise to modernize the mortgage industry with data-rich, cloud-enabled and digitally secure workflows. Open houses need to be conducted virtually, and applications, processing, underwriting and closings all require a work-from-home workforce to get the job done.

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

Design and share infographics that provide valuable real estate tips or market statistics, making complex information easily digestible and shareable. The designs aren’t exclusive to you and there’s no automation for posting. It should be mobile-optimized with a responsive design to ensure accessibility on all devices.