Housing Wire

NOVEMBER 14, 2024

Real estate marketing startup Realoq is launching a new data solution for brokers and agents. Rexdat — a technology firm offering a subscription-based, cloud-powered, software-as-a-service (SaaS) platform—powers the new tool. ” The 360-degree solution features a slew of benefits designed to make users more efficient. .”

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Housing Wire

NOVEMBER 20, 2024

However, homeowners have a unique advantage with home equity products—designed to let residents tap into their home’s equity for cash. Mortgage professionals must keep up with the new demand for home equity products in the new market. HW: Can you talk a bit about how equity can be a proactive financing tool?

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Finance Marketing Lending Mortgage 370

Housing Wire

DECEMBER 18, 2024

The company has an aggressive marketing goal to reach the No. Citis previous use of the URL was to redirect to learning center content within the home lending pages on the Citi domain, according to Head of Mortgage Marketing at Citi, Chip Burgard. Market share and brand authority Why launch this site now?

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Marketing Lending Retail Mortgage 417

Appraisal Buzz

FEBRUARY 4, 2025

Secondary marketing software firm Optimal Blue has introduced a new AI assistant that uses conversational generative AI to provide easy-to-understand, interactive insights and graphical representations to help lenders maximize profitability. The new assistant will be available to Optimal Blue clients for beta testing later this month.

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Design Lending Mortgage Clients 195

Housing Wire

DECEMBER 27, 2024

It can vary widely depending on the size of the team, its overall goals and the type of market it serves. The Multi-Level Marketing (MLM) Team Team members focus on recruiting agents to build the team while receiving residual income for agents in their downline.

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Real Estate Tools Agents Real Estate Agent 418

Housing Wire

JANUARY 28, 2025

Luxury real estate auction house Concierge Auctions has entered a co-marketing partnership with proptech startup Luxury Presence , announced today. The partnership also gives Concierge’s agents and brokers access to Luxury Presence s advanced website design, hosting and SEO services.

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Marketing Luxury Properties Real Estate Tools 301

Housing Wire

JULY 26, 2024

Secure payment provider Payload is launching a new payment and billing tool specifically geared to buyer agents , according to an announcement on Thursday. Payload has designed a tool to help agents bill their buyer clients.

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Tools Buyers Agents Contracts 459

Appraisal Buzz

NOVEMBER 11, 2024

Discover the cutting-edge tools and strategies driving the future of real estate appraisals. This webinar will delve into the latest technology trends, from advanced data integration to automated workflows, designed to streamline your processes and improve accuracy. Adopting these new tech tools is easier than some may think.

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Modernization Appraisal Technology Tools 360

Housing Wire

NOVEMBER 4, 2024

Amerivest brings experienced agents and a suite of technology and education tools — covering marketing , business management, customer relationship management (CRM) and document management solutions — that will integrate into Real’s platform. The merger with Real marks a new chapter for Ballarino.

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Realty Agents Brokerage Tools 397

Housing Wire

APRIL 2, 2025

Luxury Presence has introduced Private Listings Hub, an invitation-only platform designed to help real estate agents promote off-market and pre-market listings with greater control and discretion. Agents can control listing visibility, filter buyer matches and receive notifications for relevant off-market opportunities.

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Marketing Brokerage Real Estate Agent Agents 230

Housing Wire

JUNE 6, 2024

A private planning firm in California is launching a new tool to help local governments there prepare for a pending law designed to spur more construction of accessory dwelling units (ADUs). Digital tools like the ADU Plans Gallery reduce the time and cost of building ADUs and accelerate housing construction.”

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Tools Law Construction Government 475

Housing Wire

DECEMBER 6, 2024

We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out. In this article, weve compiled 49 compelling real estate newsletter ideas and subject lines. Lets dive in! Summary What is a real estate newsletter?

Real Estate 397

Real Estate Clients Tools Sellers 397

Housing Wire

NOVEMBER 14, 2024

Next year, real estate brokers and team leaders can adapt, innovate and truly thrive in the new market. With these unique strategies, brokers can achieve sustainable success while staying ahead in a competitive market. Optimize your P&L: trim costs and boost efficiency Efficient cost management is key to thriving in any market.

Real Estate 397

Real Estate Brokerage Agents Technology 397

Housing Wire

DECEMBER 7, 2023

Redfin launched Redfin Redesign, an AI-powered tool for home photos, the company announced on Thursday. This tool uses technology from Roomvo , a home design visualization platform. The tool empowers prospective homebuyers to imagine the potential of a home while playing with different design styles.

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Tools Design Real Estate Brokerage 459

Housing Wire

OCTOBER 28, 2024

. “Each of these newly announced updates helps our clients address changing market conditions with agility, clarity, and precision,” Joe Tyrrell , CEO of Optimal Blue , said in a statement. ” The announcements were made at MBA Annual in Denver.

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Loan Officers Investors Clients Design 430

Housing Wire

OCTOBER 28, 2024

The artificial intelligence-based platform, the latest addition to the Gateless AI mortgage tool suite, aims to enhance The Loan Store’s underwriting capabilities. ” Last year, The Loan Store launched a consumer rewards program designed to aid mortgage brokers in offering better interest rates. .

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Mortgage Technology Design Tools 397

Housing Wire

APRIL 8, 2025

HomeServices of America and Zillow are teaming up to bring HomeServices agents Zillows AI-powered Showcase tools. Listings on Zillow that utilize Showcase feature a high-tech listing design with high-resolution images, room-by-room photo organization and an interactive floor plan. The listings also have special search markers and tags.

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Tools Agents Real Estate Design 203

Housing Wire

DECEMBER 27, 2024

To help you decide, weve put together a list of the best real estate broker transaction management software tools out there. Whether youre looking for streamlined team collaboration, powerful back-office solutions for your growing brokerage or tools that keep things simple, weve got you covered.

Real Estate 397

Real Estate Brokerage Contracts Tools 397

Housing Wire

NOVEMBER 22, 2024

The real estate market is constantly shifting, and today’s market calls for agents to return to the more tried-and-true marketing strategies. While the post-COVID market saw homes selling at record speeds, recent changes have shown us the importance of foundational tactics for success. Visit Real Geeks 4.

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Open Houses Agents Real Estate Tools 397

Housing Wire

MARCH 13, 2024

Artificial intelligence (AI) tools equip real estate agents with unprecedented capabilities. While ChatGPT has become a go-to tool for many of us, predictive analytics tools offer a more efficient, data-driven approach to generating new client leads. Visit Top Producer 2.

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Real Estate Agent Real Estate Tools Agents 448

Housing Wire

JANUARY 22, 2025

Rocket.com is designed for serious buyers and sellers, offering a streamlined path to homeownership, said Jamie Belsky, chief product and design officer at Rocket. Since its launch, the company claims that its AI tool has tripled its conversion rate from website visits to loan closings.

Real Estate Agent 370

Real Estate Agent Design Real Estate Clients 370

Housing Wire

DECEMBER 6, 2023

Government-sponsored enterprise (GSE) Freddie Mac on Wednesday announced further enhancements to its Condo Project Advisor tool that are designed to “streamline” such loan originations and to offer lenders “greater security” through a new designation, according to an announcement.

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Tools Design Finance Housing Market 459

Appraisal Buzz

OCTOBER 29, 2024

In the competitive landscape of real estate, leveraging advanced tools and services can significantly impact an agent’s ability to maximize revenue opportunities for themselves and their clients. REO Asset Management:  Managing REO properties involves multiple tasks, from preservation and maintenance to marketing and sales.

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Real Estate Agent Real Estate Agents Valuation 356

Housing Wire

SEPTEMBER 8, 2023

Revive has released a new tool named “Revive Vision AI” designed to assist real estate professionals in property valuation. This AI-driven tool uses computer vision technology to evaluate the current condition of a property and provide a detailed assessment of its current market value and potential value post-renovation.

Real Estate Agent 448

Real Estate Agent Tools Real Estate Agents 448

Housing Wire

JANUARY 23, 2025

Believe it or not, good old-fashioned postcards are still one of the most effective real estate marketing strategies. Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit ENTER on their first Google search. But where do you start?

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Real Estate Open Houses Real Estate Agent Design 305

Housing Wire

MAY 1, 2023

Maxwell , the mortgage fintech backed by Wells Fargo and Fin Capital, has launched Maxwell Single-Sign On, an SSO (single sign-on) tool for lenders to enhance security and reduce the risk of data breaches, the company announced on Monday. This content was generated using AI, and was edited and fact-checked by HousingWire’s editors.

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Tools Loan Officers Mortgage Technology 418

Housing Wire

JUNE 4, 2024

NAF Cash , a subsidiary of multichannel mortgage lender New American Funding (NAF), announced on Tuesday the availability of a tool called NAF Cash Maps that aims to offer data on trends related to all-cash home purchases.

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Tools Finance Buyers Real Estate 446

Housing Wire

NOVEMBER 21, 2024

In this article, we’ve gathered 30 real estate text message scripts designed to help you connect with leads, nurture relationships, and get more deals to the closing table this coming year. I’d love to provide a free market analysis to show you what your home is worth! Let’s chat about how I can help you take advantage of this market!

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Real Estate Real Estate Agent Sellers Clients 370

Housing Wire

MARCH 21, 2025

housing market remains challenging for prospective buyers as concerns over mortgage rates , home prices and affordability persist in 2025. I believe the concerns for the market at this point are dramatically related to geographics. But AI-driven lending tools have raised concerns about bias.

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Housing Wire

DECEMBER 5, 2024

Its the perfect inspiration for agents looking to level-up their branding and marketing. A post shared by Tatiana Londono (@tatlondono) Actionable Insights Share motivational content to inspire your audience and build your reputation as a mentor Be bold and authentic in your messaging to stand out in a crowded market 8.

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Real Estate Agents Real Estate Agent Luxury Properties 397

Housing Wire

MARCH 27, 2025

AI can create virtually staged images to match any trendy interior design style you can dream up for a small fraction of the price of traditional virtual staging. Our team of agents, brokers and marketing pros thoroughly tested each app to vet their image quality, features, ease of use and pricing.

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Decorating Design Real Estate Real Estate Agent 290

Housing Wire

MAY 21, 2023

Lender Price , a leading provider of mortgage loan product and pricing technology, has launched Base Price Solution (BPS), a new pricing tool designed to help banks, lenders, and credit unions optimize their pricing strategies. By automating the process, pricing updates save time and reduce the risk of manual errors. ”

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Tools Design Technology Marketing 397

Housing Wire

FEBRUARY 6, 2025

Describing the modern-day mortgage market as challenging would be an understatement, to say the least. The average rate throughout 2024 for 30-year fixed mortgages was 6.72% higher than it was during the 2008 market crash. It reflects another pressing issue of imbalanced supply and demand in the housing market.

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Mortgage Training Construction Investors 315

Housing Wire

JANUARY 8, 2025

Why Gridbase is a solution designed for the future? Integrating GridBase equips lenders with immediate advantages in an ever-changing market. This makes GridBase a critical tool for forward-thinking lenders and title agencies. However, integrating the network also prepares users for the future in several ways. Click Here

Technology 367

Technology Clients Agents Development 367

Housing Wire

JANUARY 14, 2025

This will be used in your marketing and branding, so be sure its polished. Its not just about aestheticsits a tool to differentiate yourself in the market. It includes and can serve as a guide for many of your marketing strategies. When we rebranded, we invested in professional design to ensure our messaging stood out.

Real Estate 369

Real Estate Brokerage Agents Real Estate Agent 369

Housing Wire

AUGUST 8, 2023

Plunk , an AI-powered home analytics platform, has introduced a new tool called Plunk Pro that aims to transform the real estate market by offering real-time insights into home valuation, risk assessment, and remodeling possibilities. This content was generated using AI and was edited by HousingWire’s editors.

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Tools Valuation Real Estate Home Value 370

Appraisal Buzz

MARCH 17, 2025

So one main difference between traditional lender appraisals and relocation appraisals is the forecasting aspect: whereas lender appraisals determine a current market value, relocation appraisals try to project what the sales price WILL be. The post Relocation Appraisals: The Power of Market Analysis appeared first on Appraisal Buzz.

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Appraisal Marketing Clients Inspection 231