Housing Wire

NOVEMBER 1, 2024

That can include being a housing market expert and advising clients on the best times to list or buy a home; having referrals handy for inspections, repairs, staging and photography; understanding the mortgage origination process; and more. Also top of the list, agents are marketers. We’ve outlined the main types below.

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Real Estate Real Estate Agent Agents Brokerage 448

Housing Wire

FEBRUARY 12, 2025

All the best, (Your Name) Pro tip This is especially useful in condo buildings, as all the showings and open house traffic may have been annoying to the neighbors in close proximity to your listing. Neighbors who stop by your open house Dear (Homeowner Name), It was nice meeting you at this weekends open house!

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Real Estate Clients Real Estate Agent Open Houses 350

Housing Wire

DECEMBER 6, 2024

We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out. Save time with pre-written newsletters from Market Leader Don’t have time to write three or more newsletters every month? Lets dive in!

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Real Estate Clients Tools Sellers 397

Housing Wire

FEBRUARY 9, 2024

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. We know — you didn’t get into real estate for the love of marketing or tech.

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Real Estate Tools Marketing Real Estate Agent 476

Housing Wire

NOVEMBER 16, 2023

New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. For real estate professionals, the changing landscape is a call to action.

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Real Estate Marketing Real Estate Agent Tools 435

Housing Wire

APRIL 25, 2024

These tools can help you cut your speed to lead time in half, market your business, generate and nurture leads, and even leverage bleeding-edge AI tools to 10x your productivity. That means you can use it to create email campaigns, write blog posts, or research your market with the most up-to-date information.

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Real Estate Agents Open Houses Tools 467

Cleveland Appraisal Blog

MARCH 19, 2022

If you’re planning on selling your home, you’re probably going to have open houses so that you can let buyers see for themselves the wonderful features of your home. How can you get the most impact from an open house? Now she wants to have an open house. The spring selling season is upon us.

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Open Houses Real Estate Agent Real Estate Appraisal 221

Housing Wire

MARCH 26, 2025

It is one of the ultimate forms of marketing you are putting your brand, your services and your face, quite literally, out for the world to see. If you need some design inspiration, look no further than Coffee and Contracts. Instead, leave a door hanger and move on to the next house. However, its a lot more than that.

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Real Estate Real Estate Agent Agents Clients 367

Housing Wire

FEBRUARY 26, 2024

Real estate marketing isn’t just about posting a few property listings and hoping for the best. The most successful real estate agents aren’t always the ones with the most experience — but rather those who know how to leverage the best real estate marketing companies and digital tools for their success. per month plus $249.95

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Real Estate Business Real Estate Agent Marketing 345

Housing Wire

NOVEMBER 14, 2023

Baby boomers and millennials have dominated the home-buying conversation in recent decades, but a new generation of homeowners is browsing online listings, heading to open houses and planning their home-buying budget. Gen Z — born between 1997 and 2012 — is making waves in the market with their approach to homebuying.

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Real Estate Buyers Renovations Open Houses 514

Housing Wire

OCTOBER 25, 2024

To capture leads with your IDX website in today’s biblically competitive, post-lawsuit market, you need to think like a luxury agent. Since almost all of our picks offer roughly the same features, we scored them based on our opinion of their property search experience, design quality, and overall user experience (UX).

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Design Agents Real Estate Brokerage 433

Housing Wire

OCTOBER 20, 2023

From upgrading your real estate website with eye-catching and functional marketing tools, to harnessing AI and a few other unconventional tactics, this guide explains the best lead generation ideas for real estate agents. Ahead, we’ll go over some traditional and more innovative marketing tactics.

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Real Estate Tools Open Houses Advertising 448

Housing Wire

SEPTEMBER 10, 2024

Today’s real estate website builder offers a turnkey, easy-to-use solution to help build your brand, market your business and generate more (and better) leads. We looked at pricing, design quality, ease of use, lead generation features, and then combed online reviews to get feedback from other working Realtors. Here our our picks.

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Real Estate Agent Real Estate Brokerage Agents 448

Housing Wire

NOVEMBER 5, 2023

By dedicating time and effort to prospecting, agents not only sustain their business but also contribute to a healthier real estate market and community. This includes using social media, email marketing, online advertising, and maintaining a professional website to attract and engage potential clients.

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Real Estate Tools Real Estate Agent Open Houses 476

Housing Wire

APRIL 22, 2024

I can also provide expert advice about renovations and the potential return on investment — where to get the biggest bang for your buck — or simply answer any questions you have about the market. With Wise Pelican, you can try both — it’s a fantastic resource for beautifully designed postcards and letters.

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Real Estate Open Houses Brokerage Real Estate Agent 466

Housing Wire

JANUARY 26, 2023

.” “Beyond easy-to-filter criteria like bedrooms and bathrooms, buyers are considering many other specific features that match their unique lifestyle,” Jenny Arden, Zillow’s chief design officer, said in a statement. “The future of real estate will be powered through AI,” Arden said.

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Open Houses Tools Modernization Real Estate 435

Housing Wire

JUNE 21, 2024

With so many agents focused on digital marketing, mailers can help you stand out from the crowd to attract new leads, increase brand awareness, generate more referrals, and ultimately close more deals. Brand-conscious agents will love Wise Pelican’s designs. Real estate mailers aren’t dead — far from it. per address. each; letters: $1.18

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Real Estate Agents Tools Design 397

Housing Wire

DECEMBER 5, 2024

It does indicate a need for agents to ramp up their digital marketing strategies to make their online profile more accessible. Your online presence is the foundation of your marketing, but agents should continue to build strong relationships to earn referrals. Thats where the power of social media comes into play.

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Agents Real Estate Agent Real Estate Clients 370

Housing Wire

OCTOBER 20, 2023

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. Advertise open houses Post about open houses to both your grid and stories multiple times leading up to the event, as this ensures that it will reach the most people.

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Real Estate Agents Real Estate Agent Decorating 435

Housing Wire

FEBRUARY 24, 2025

Include your services, your skills, any charities you volunteer for, interests, plus your awards, designations and accomplishments. This could be about their buying or selling journey, their views on the state of the market, or even if theyve tried a new restaurant in your area. Theres also a recommendations section.

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Real Estate Agent Real Estate Agents Tools 270

Housing Wire

OCTOBER 24, 2024

We love Wise Pelican for full-color, two-sided postcards and other print marketing materials designed specifically for real estate agents. Agent referrals can come from within your market area, too. Perhaps an unrepresented buyer came to their listing’s open house and the agent doesn’t want to do dual agency.

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Real Estate Real Estate Agent Agents Clients 432

Housing Wire

MARCH 22, 2024

With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. While marketing to your sphere of influence, networking, and direct mail campaigns work, they can be time-consuming and they don’t always yield quick results. Visit Market Leader 2.

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Real Estate Sellers Real Estate Agent Tools 448

Housing Wire

NOVEMBER 2, 2023

Real estate agents are always looking for vetted, high-quality leads — and especially so during 2023 market conditions. It dishes out everything from email and SMS marketing to effective lead capture forms and an integrated CRM system. However, Market Leader may not be ideal for larger teams or those looking for more customization.

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Real Estate Real Estate Agent Tools Agents 459

Housing Wire

JANUARY 10, 2024

In one moment, you may be a content creator, and in the next, a customer service agent, administrative assistant, marketing strategist, copywriter and editor — all in one. Yet, in a competitive real estate market, agents don’t always have the luxury of investing months into long-term brand-building.

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Real Estate Real Estate Agent Tools Contracts 447

Housing Wire

NOVEMBER 29, 2023

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. But beyond first-timers, we’ll show you how to attract real estate buyers of all kinds through a multi-tiered marketing approach that boosts both your visibility and credibility with potential buyers.

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Real Estate Buyers Tools Real Estate Agent 435

Housing Wire

JANUARY 12, 2024

Why we picked it Market Leader integrates powerful lead generation with a high-functioning CRM, making it a standout choice for agents focused on expanding their lead pipeline and nurturing leads effectively.

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Real Estate Real Estate Agent Tools Agents 476

Housing Wire

JULY 8, 2024

According to the company, the platform brings Lone Wolf’s website building capabilities, as well as CRMs , comparative market analyses, open house planning, transaction management, back office work and accounting all into one place.

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Real Estate Technology Open Houses Modernization 273

Housing Wire

OCTOBER 17, 2023

Mobile-friendly design: Like many of us, homebuyers are constantly on the go. Your target client is likely a busy professional juggling personal and work responsibilities and hopping from one Open House to the next on the weekends. per month plus $249.95 per month plus $249.95 iNCOM Visit Website Starting price: $49.95/month

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Real Estate Real Estate Agent Agents Tools 476

Housing Wire

DECEMBER 2, 2020

1 spot among mortgage lenders, they decried that their “Rocket Mortgage” was a marketing ploy, with a sort of sneaker net of traditional processes behind it. Digital isn’t a marketing strategy anymore, with the health risk to older Americans driving boomers to try out the virtual experiences that they have been avoiding.

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Mortgage Lending Modernization Technology 434

Housing Wire

APRIL 16, 2024

In a down market disrupted by the commission lawsuits, agents and LOs are considering working in a dual capacity. As the engines of the housing and mortgage markets continue to sputter due to higher interest rates and fewer buyers, industry innovators are looking for ways to get their company’s wheels off the ground.

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Real Estate Agent Loan Officers Real Estate Agents 488

Housing Wire

AUGUST 28, 2020

The first is listing tools – the products designed for you to convert potential sellers into listing contracts. By far the most popular conversion tools out there are Comparative Market Analysis tools. I call these “seller tools” because they’re really all designed to help make listings stand out and be the best that they can be.

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Tools Sellers Real Estate Contracts 320

McKissock

OCTOBER 6, 2021

In a recent article from Realtor.com , Houzz‘s 2021 Emerging Home Design Trends Report highlighted six trends that are taking this new world of real estate by storm, including: Separate rooms for different activities. Showcase Comfort and Versatility at Your Next Open House. Green accents (both plants and paint).

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Design Open Houses Decorating Real Estate Agent 85

Housing Wire

JANUARY 25, 2024

The number of agents switching brokerages is ticking upward and markets are stabilizing across the country. Just remember that even though agent mobility and the market are improving, competition for the best agents will still be fierce in 2024. Thankfully, 2024 is shaping up to be a much better year for recruiters. More on this later.

Real Estate Agent 448

Real Estate Agent Real Estate Agents Brokerage 448

Inman

DECEMBER 20, 2024

Make each property listing memorable when you create events that are designed to get your listing seen and sold, Coldwell Banker Warburg's Kevelyn Guzman writes.

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Design Marketing Open Houses Real Estate 165

Housing Wire

DECEMBER 7, 2023

Exam Prep: The Basic Prelicensing package features three e-books and a course manual designed to help you retain essential real estate concepts and prepare for the state exam. And Exam Prep Plus includes 40 hours a month of Live Q&A with local instructors for a personal, guided approach.

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Real Estate Real Estate Agent Law Brokerage 434

Housing Wire

JULY 22, 2024

Real estate advice + top tech, lead gen & marketing tools — delivered to your inbox. Think about it: if you’re a super successful agent running a team , you’ll want your team members to be available to run out and cover showings and host open houses every weekend. We call this lead generation, and it can take many forms.

Real Estate Agent 448

Real Estate Agent Real Estate Clients Agents 448

McKissock

DECEMBER 15, 2021

Social media marketing for real estate has become a bonafide way to market your business and build your personal brand. Your biggest market at this moment (and likely for years to come) are Millennials. Free Guide : Become a social media marketing master with this free Social Media Toolkit for Real Estate Agents.

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Real Estate Marketing Real Estate Agent Agents 93