Appraisal Buzz

NOVEMBER 26, 2024

Zillow anticipates a more active housing market with more buyers obtaining the upper hand in 2025. As the market gradually recovers, 2025 should bring more sales and relatively moderate increases in property values. Working with an excellent realtor to assist price and market a house listing will be more crucial than in previous years.

Housing Market 396

Housing Market Tenants Marketing Mortgage 396

Appraisal Buzz

FEBRUARY 4, 2025

Secondary marketing software firm Optimal Blue has introduced a new AI assistant that uses conversational generative AI to provide easy-to-understand, interactive insights and graphical representations to help lenders maximize profitability. The new assistant will be available to Optimal Blue clients for beta testing later this month.

Design 195

Design Lending Mortgage Clients 195

Housing Wire

DECEMBER 18, 2024

The company has an aggressive marketing goal to reach the No. Citis previous use of the URL was to redirect to learning center content within the home lending pages on the Citi domain, according to Head of Mortgage Marketing at Citi, Chip Burgard. Market share and brand authority Why launch this site now?

Marketing 418

Marketing Lending Retail Mortgage 418

Housing Wire

JANUARY 17, 2025

In a changing real estate market , mortgage lenders face increasing demand. The primary and secondary mortgage markets may be separate business components, but mortgage originators must understand both businesses intimately. Originators can bring new products to market when their underwriters can avoid the associated learning curve.

Marketing 368

Marketing Real Estate Tools Investors 368

Housing Wire

NOVEMBER 20, 2024

However, homeowners have a unique advantage with home equity products—designed to let residents tap into their home’s equity for cash. Mortgage professionals must keep up with the new demand for home equity products in the new market. That growth presents an opportunity for reverse mortgages and home equity loans.

Finance 370

Finance Marketing Lending Mortgage 370

Housing Wire

APRIL 2, 2025

has introduced “Elevate,” a new program aimed at increasing real estate agent productivity through marketing, lead generation , transaction support and coaching. According to the company, the initiative is designed to allow agents to close more transactions while improving Fathoms gross profits and margins.

Agents 387

Agents Logistics Real Estate Agent Design 387

Appraisal Buzz

OCTOBER 14, 2024

August saw a further slowdown in the lackluster summer market, with home sales reaching a record low since the epidemic began. “We Homes Sitting on the Market for at Least a Month Up from 63.9% on the market last month had been vacant for at least 30 days. a year ago, nearly seven out of 10 homes—an estimated 68.5%—on

Marketing 370

Marketing HOA Buyers Contracts 370

Inman

MARCH 12, 2025

Thoughtfully designed common spaces in multifamily communities, Michael Zaransky writes, strengthen resident engagement, deepen the sense of belonging and, ultimately, enhance retention.

Design 162

Design Development Investing Agents 162

Housing Wire

APRIL 2, 2025

Luxury Presence has introduced Private Listings Hub, an invitation-only platform designed to help real estate agents promote off-market and pre-market listings with greater control and discretion. Agents can control listing visibility, filter buyer matches and receive notifications for relevant off-market opportunities.

Marketing 234

Marketing Brokerage Real Estate Agent Agents 234

Housing Wire

FEBRUARY 18, 2025

The oldest baby boomers are poised to turn 80 years old this year, which could bring the market of dedicated senior housing from a place of oversupply to a shortage. A renewed interest in the senior housing market could also spur higher prices and waitlists, two things that lower-income older Americans can ill afford.

Housing Market 357

Housing Market Marketing Development Design 357

Housing Wire

JANUARY 3, 2025

Californians deserve a reliable insurance market that doesnt retreat from communities most vulnerable to wildfires and climate change , Lara said in a statement. My Sustainable Insurance Strategy is focused on addressing the challenges we face today and building a resilient insurance market for the future.

Insurance 523

Insurance Modernization Design Realtors 523

Housing Wire

DECEMBER 11, 2024

Real estate website design is evolving fast. In 2025, effective websites leverage beautiful imagery, videography, graphics, copywriting, captivating typography and user experience design (UX) to educate buyers and sellers and sell you as a hyper-local market expert and trusted advisor. Great design ensures that they wont.

Design 396

Design Real Estate Brokerage Realty 396

Housing Wire

JANUARY 28, 2025

Luxury real estate auction house Concierge Auctions has entered a co-marketing partnership with proptech startup Luxury Presence , announced today. The partnership also gives Concierge’s agents and brokers access to Luxury Presence s advanced website design, hosting and SEO services.

Marketing 321

Marketing Luxury Properties Real Estate Tools 321

Housing Wire

MARCH 21, 2025

housing market remains challenging for prospective buyers as concerns over mortgage rates , home prices and affordability persist in 2025. I believe the concerns for the market at this point are dramatically related to geographics. But AI-driven lending tools have raised concerns about bias.

Loan Officers 293

Loan Officers Property Taxes Marketing Insurance 293

Appraisal Buzz

FEBRUARY 27, 2025

Mortgage Capital Trading (MCT) has released a new AI adviser for mortgage capital markets called Atlas. platform, Atlas serves as a virtual capital markets expert and educational resource for MCTs mortgage lender clients. Now available within the MCTlive!

Marketing 259

Marketing Mortgage Training Clients 259

Housing Wire

MARCH 27, 2025

AI can create virtually staged images to match any trendy interior design style you can dream up for a small fraction of the price of traditional virtual staging. Our team of agents, brokers and marketing pros thoroughly tested each app to vet their image quality, features, ease of use and pricing.

Decorating 311

Decorating Design Real Estate Real Estate Agent 311

Housing Wire

NOVEMBER 14, 2024

Real estate marketing startup Realoq is launching a new data solution for brokers and agents. CEO and founder Anvesh Chakravartula believes that combining Realoq’s platform with Rexdat’s data solutions gives users a strong chance to establish market-leading value.

Real Estate 370

Real Estate Brokerage Design Tools 370

Appraisal Buzz

MARCH 17, 2025

So one main difference between traditional lender appraisals and relocation appraisals is the forecasting aspect: whereas lender appraisals determine a current market value, relocation appraisals try to project what the sales price WILL be. The post Relocation Appraisals: The Power of Market Analysis appeared first on Appraisal Buzz.

Appraisal 231

Appraisal Marketing Clients Inspection 231

Housing Wire

OCTOBER 30, 2024

Users can access AI bots designed to assist agents with general real estate knowledge, sales, marketing , negotiation and motivation. Each training bot is designed to tackle one of five challenges that real estate agents may face. The new platform will leverage specialized training bots to help agents prepare for business.

Real Estate Agent 344

Real Estate Agent Training Real Estate Agents 344

Housing Wire

OCTOBER 21, 2024

Climate change is having a pronounced impact on the housing market, particularly when it comes to the accelerating risks of extreme weather events in areas that were already vulnerable to impact. “The lenders […] are really in the best position to make sure there’s the right consideration of the long-term risk,” Gordon said. “A

Insurance 497

Insurance Real Estate Agent Construction Development 497

Housing Wire

FEBRUARY 1, 2025

Higher mortgage rates are forcing many first-time homebuyers to adopt a “wait-and-see” approach to the market. HomeLight is an Arizona -based real estate platform designed to connect agents with clients. By comparison, first-time buyers comprised 40% of the market before 2008. 30 and Nov.

Buyers 482

Buyers Real Estate Agent Mortgage Real Estate 482

Housing Wire

JANUARY 27, 2025

home remodeling industry report that while market conditions are stalling larger-scale remodeling projects, consumers seeking remodeling work are focused on efforts that could serve to increase home values and to future-proof homes for later life and aging in place. Members of the U.S.

Renovations 393

Renovations Design Home Value Realtors 393

Housing Wire

OCTOBER 24, 2024

Valon intends to use the fresh capital to boost product development and expand its reach to new markets. Valon’s platform — the first of its kind to provide end-to-end mortgage servicing — was designed to boost efficiency and transparency for home buyers and sellers.

Mortgage 448

Mortgage Real Estate Agent Technology Real Estate 448

Housing Wire

MARCH 12, 2025

Its my expectation that after this meeting, when this comes to a NAR vote overall, that theyll do the right thing and remove that policy and let the free market continue to work, Ketchmark said. Supporters argue it ensures fair housing opportunities, while critics claim it restricts homeowners rights to market their properties as they choose.

Legal 361

Legal Brokerage Real Estate Advertising 361

Housing Wire

NOVEMBER 12, 2024

It also wants to widely deploy refreshed marketing strategies that are designed to both educate and appeal to older homeowners about the use of home equity in retirement. In 2025, it will begin rolling out new regional and local programs designed to “build our brand profile and drive business in strategic markets,” she said.

Modernization 370

Modernization Mortgage Design Advertising 370

Appraisal Buzz

MARCH 14, 2025

In addition to buyers and sellers, this disruption might have repercussions for the economy, associated sectors, and the larger real estate market. Since lenders demand flood insurance as part of the mortgage approval process, this poses a serious problem for homebuyers buying in FEMA-designated SFHAs. How Will This Affect the U.S.

Insurance 389

Insurance Renovations Sellers Design 389

Housing Wire

MARCH 5, 2025

In a press release, the company said it plans to grow the partnership over the next several years through a variety of initiatives designed to build its brand while supporting its mission, vision, values, and industry leadership. from 2023 and good for a market share of 6.9%. Olympic and Paralympic teams at the 2028 Olympics.

Design 358

Design Tools Mortgage Finance 358

Housing Wire

DECEMBER 6, 2024

We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out. Save time with pre-written newsletters from Market Leader Don’t have time to write three or more newsletters every month? Lets dive in!

Real Estate 397

Real Estate Clients Tools Sellers 397

Housing Wire

JANUARY 22, 2025

Rocket.com is designed for serious buyers and sellers, offering a streamlined path to homeownership, said Jamie Belsky, chief product and design officer at Rocket. The platform combines Rocket Mortgage s award-winning service with Rocket Homes search and deep property insights.

Real Estate Agent 370

Real Estate Agent Design Real Estate Clients 370

Housing Wire

OCTOBER 28, 2024

. “Each of these newly announced updates helps our clients address changing market conditions with agility, clarity, and precision,” Joe Tyrrell , CEO of Optimal Blue , said in a statement. ” The announcements were made at MBA Annual in Denver.

Loan Officers 432

Loan Officers Investors Clients Design 432

Housing Wire

OCTOBER 31, 2024

is designed to allow an AI-powered system to analyze photos of a property for identification and verification purposes. Certainty is used by mortgage lenders and valuation providers, and ClearValue’s partnership with Restb.ai Restb.ai’s technology will be compatible with broker price opinions, appraisals, inspections and forms. “By

Appraisal Process 458

Appraisal Process Appraisal Valuation Review Valuation 458

Housing Wire

JANUARY 23, 2025

Believe it or not, good old-fashioned postcards are still one of the most effective real estate marketing strategies. Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit ENTER on their first Google search. But where do you start?

Real Estate 305

Real Estate Open Houses Real Estate Agent Design 305

Housing Wire

MARCH 18, 2025

At Bright MLS , Compass said agents are allowed to market office-exclusive listings on the MLS. And at the MLS used by the San Francisco Association of Realtors , agents can designate listings as Coming Soon. To remove this would be a step backwards for homeowner choice and would create additional legal risks, the letter states.

Legal 286

Legal Realtors Design Agents 286

Housing Wire

OCTOBER 15, 2024

The new guidelines are designed to make it easier for consumers to revoke consent for unwanted robocalls and texts.

Design 482

Design Real Estate Business Mortgage 482

Housing Wire

NOVEMBER 1, 2024

That can include being a housing market expert and advising clients on the best times to list or buy a home; having referrals handy for inspections, repairs, staging and photography; understanding the mortgage origination process; and more. Also top of the list, agents are marketers. We’ve outlined the main types below.

Real Estate 448

Real Estate Real Estate Agent Agents Brokerage 448

Housing Wire

OCTOBER 18, 2024

Indiana-based lender Ruoff Mortgage is making a move designed to help more homeowners get into new homes with ease. We have partnered with Calque to provide better options to those customers, including the ability to close immediately on a new home before putting their current home on the market.”

Mortgage 448

Mortgage Buyers Contracts Finance 448

Housing Wire

OCTOBER 28, 2024

“Their input has been incredibly valuable, significantly shaping the ongoing development of Smart Underwrite, especially in the growing wholesale market,” Brown said in a statement. ” Last year, The Loan Store launched a consumer rewards program designed to aid mortgage brokers in offering better interest rates. .

Mortgage 397

Mortgage Technology Design Tools 397